The Inside Perspective: Antec's Jessie Lawrence, New Cases and Future of Antec

Manufacturer: Antec

Welcome to The Inside Perspective

Welcome!  The Inside Perspective is a new series on PC Perspective that will take you further behind the scenes of the industry than we typically go, with interviews of industry personnel.  I hope you find these discussions to be both informative as well as eye opening into the world behind the reviews, behind the press releases and the marketing speak that everyone sees on a daily basis.


The Inside Perspective 001 - Antec's Jessie Lawrence

Antec was at one time the leader in enthusiast and gamer case design and much of what the company built years ago, like the P180 series, has endured years of modifications to remain relevant and these chassis remain some of the favorites of our staff.  However, in the past several years, the case world has seen new entrants, new designs and new feature sets that Antec has been slow to adopt and as such they have fallen out of the leaders position in the mind-set of enthusiasts, even if they haven't in sales in revenue.

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With the release of the new P280 and Eleven Hundred cases though (the former of which we have already reviewed) Antec is hoping to make a resurgence into the enthusiast market.  And while I definitely was impressed with the P280 there is still some work to do and, luckily, Antec knows it and is moving forward in the right direction. 

Recently, Antec's Communications Manager Jessie Lawrence stopped by the office and we sat down for a small interview to ask him about the new case designs, what he likes about working in this cut throat industry and how Antec plans to stem the tides against the competition.


While we are getting The Inside Perspective started, we are including it in our PC Perspective Podcast RSS feed.  Also, the video version which we would encourage you to check out can be seen below, embedded via YouTube.  You can be sure to find all of our episodes of The Inside Perspective at

  • iTunes - Subscribe to the podcast directly through the iTunes Store
  • RSS - Subscribe through your regular RSS reader
  • MP3 - Direct download link to the MP3 file
  • Video - See YouTube embed below (RSS to come soon!)

Host: Ryan Shrout

Guest: Jessie Lawrence, Antec

Program Length: 13:49

Program Schedule:

  1. 01:08 Introduction
  2. 02:15 Questions about new P280 and Eleven Hundred Cases
  3. 04:40 Target audience for each new case
  4. 05:50 Background with Jessie Lawrence
  5. 09:20 Memorable moments in the industry
  6. 11:20 How can Antec return to enthusiast roots?
  7. 13:45 Conclusion

Video News

November 22, 2011 | 06:27 PM - Posted by James (not verified)

If i remember the Geforce lan correctly, Antec had a new non OEM sealed water cooler which looks like the old ECO cooler. (tall and bulbous) The guy said it was a totally new prototype. Any word on that thing?

November 23, 2011 | 04:13 PM - Posted by George Makris (not verified)

That was Cooler Master's booth.

November 22, 2011 | 07:17 PM - Posted by Jessie Lawrence (not verified)

Not sure who's stuff you were looking at. We didn't have a booth, we just had some of our staff attending and had a contest (cardboard guns).

November 22, 2011 | 08:48 PM - Posted by Anonymous (not verified)

Can't wait to see more!

But Ryan, when you read a script you're really monotone. It'd be great if you were narrating an Animal Planet special about lions on the Serengeti, but you're just talking to us. You're great when you're off script.

November 22, 2011 | 10:09 PM - Posted by Ryan Shrout

We'll work on it!

November 22, 2011 | 10:58 PM - Posted by cyow

Great more PC Per many thanks Ryan.

November 23, 2011 | 12:08 AM - Posted by Jessie Lawrence (not verified)

Ryan, thanks for the opportunity to sit down and talk to you. We should do this more often.

Assuming I don't have to come all the way out to Kentucky to do it!

November 23, 2011 | 09:05 AM - Posted by Ryan Shrout

Hey man, Kentucky is awesome, a hot bed center of tech journalism, obviously!

November 23, 2011 | 09:06 AM - Posted by Ryan Shrout

But yes, I think we are going to work it out so Skype calls can be the form of communication, otherwise the reliability of new episodes will be in jeopardy.

November 23, 2011 | 12:08 AM - Posted by Jessie Lawrence (not verified)

Ryan, thanks for the opportunity to sit down and talk to you. We should do this more often.

Assuming I don't have to come all the way out to Kentucky to do it!

November 23, 2011 | 08:37 AM - Posted by Anonymous (not verified)

Very nicely done. I liked the personal side of the interview, not just all technical. I look forward to more of these.

November 23, 2011 | 09:06 AM - Posted by Ryan Shrout


November 23, 2011 | 10:30 AM - Posted by Mark (not verified)

This is exactly what I emailed ya about, more industry guests. Good job!

November 23, 2011 | 12:21 PM - Posted by Ryan Shrout

We are always looking to improve and try new things!

November 23, 2011 | 04:07 PM - Posted by George Makris (not verified)

Nice video, guys. Jessie - your glare is intense, bro.

November 23, 2011 | 06:18 PM - Posted by NakedFable

Very good Ryan, can't wait for more. But, you have to get Rajiv from MSI on there. He's a freakin rockstar!

November 24, 2011 | 12:53 PM - Posted by Ryan Shrout

Unfortunately, Rajiv is no longer at MSI... :(

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