INTEL DEVELOPER FORUM, San Francisco, Aug. 20, 2008 – At the Intel Developer Forum, Intel Corporation introduced the Intel Media Processor CE 3100, the first in a new family of purpose-built System on Chips (SoCs) for Consumer Electronics devices based on the company’s popular Intel architecture (IA) blueprint.

Executives on Wednesday also provided updates on the Mobile Internet Device (MID) category and Intel Atom processor, unveiled a brand with DreamWorks Animation SKG Inc. around the shift to 3-D movie-making and outlined a number of efforts to speed many-core processor software design.

The CE 3100 has been developed for Internet-connected consumer electronics (CE) products such as optical media players, connected CE devices, advanced cable set top boxes and digital TVs. The media processor (previously codenamed “Canmore”) combines leading-edge CE features for high-definition video support, home-theater quality audio and advanced 3-D graphics, with the performance, flexibility and compatibility of IA-based hardware and software.

Intel expects to begin shipments of this product next month.

Intel and its customers have been working together to develop a variety of products for emerging growth areas – consumer electronics, MIDs, netbooks and embedded computers – each based on Intel architecture that enables uncompromised Internet access.

“As consumers look to stay connected and entertained regardless of where they are and what device they are using, the Web continues to affect our lives in new ways and is quickly moving to the TV thanks to a new generation of Internet-connected CE devices,” said Eric Kim, Intel senior vice president and general manager of the company’s Digital Home Group. “As Intel delivers its first IA SoC with leading-edge performance and Internet compatibility for consumer electronics devices, we are providing a powerful and flexible technology foundation upon which the industry can quickly innovate upon. This technology foundation will help the high-tech industry bring devices to market faster, as well as encourage new designs and inspire new services, such as connecting the TV to the Internet.”