Rumor: Apple to Use Custom AMD SoC for Next-Gen iMac
Subject: Processors | October 19, 2015 - 11:28 AM | Sebastian Peak
Tagged: Zen, SoC, processor, imac, APU, apple, amd
Rumor: Apple to Use AMD SoC for Next-Gen iMac News about AMD has been largely depressing of late, with the introduction of the R9 Fury/Fury X and Nano graphics cards a bright spot in the otherwise tumultuous year that was recently capped by a $65 million APU write down. But one area where AMD has managed to earn a big win has been the console market, where their APUs power the latest machines from Microsoft and Sony. The combination of CPU and a powerful GPU on a single chip is ideal for those small form-factor designs, and likewise it would be ideal for a slim all-in-one PC. But an iMac?
Image credit: Apple
A report from WCCFtech today points to the upcoming Zen architecture from AMD as a likely power source for a potential custom SoC:
"A Semi-custom SOC x86 for the iMac would have to include a high performance x86 component, namely Zen, in addition to a graphics engine to drive the visual experience of the device. Such a design would be very similar to the current semi-custom Playstation 4 and XBOX ONE Accelerated Processing Units, combining x86 CPU cores with a highly capable integrated graphics solution."
Those who don't follow Apple probably don't know the company switched over almost exclusively to AMD graphics a short time ago, with NVIDIA solutions phased out of all discrete GPU models. Whether politically motivated or simply the result of AMD providing what Apple wanted from a hardware/driver standpoint I can't say, but it's still a big win for AMD considering Apple's position as one of the largest computer manufacturers - even though its market share is very low in the highly fragmented PC market overall. And while Apple has exclusively used Intel processors in its systems since transitioning away from IBM's PowerPC beginning in 2006, the idea of an AMD custom APU makes a lot of sense for the company, especially for their size and heat constrained iMac designs.
Image credit: WCCFtech
Whether or not you'd ever consider buying an iMac - or any other computer from Apple, for that matter - it's still important for the PC industry as a whole that AMD continues to find success and provide competition for Intel. Consumers can only benefit from the potential for improved performance and reduced cost if competition heats up between Intel and AMD, something we really haven't seen on the CPU front in a few years now. With CEO Lisa Su stating that AMD "had secured two new semi-custom design wins" In their recent earnings call it could very well be that we will see Zen in future iMacs, or in other PC all-in-one solutions for that matter.
Regardless, it will be exciting to see some good competition from AMD, even if we will have to wait quite a while for it. Zen isn't ready yet and we have no indication that any such product would be introduced until later next year. It will be interesting to see what Intel might do to compete given their resources. 2016 could be interesting.