Intel Ramps Up New 'Multiply' Campaign For Intel(R) Core(TM)2 Duo

Subject: Processors | September 18, 2006 - 03:54 PM |
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SANTA CLARA, Calif., Sept. 18,
2006 — Intel Corporation
today announced a new integrated branding
campaign named 'Multiply,' which is focused on Intel® Core™ 2 Duo, the
world's best processor. The campaign represents Intel's most
significant marketing campaign in size and scope since the launch of
Intel® Centrino® mobile technology.

'The way people use technology is
profoundly transformed by Intel Core 2 Duo,' said Don MacDonald, vice
president and general manager of Corporate Brands and Marketing of
Intel. 'Multiply' captures the power and excitement of an incredible
technology — the power of multi-core technology to deliver computing
the way it was meant to be.'