SANTA CLARA, Calif., Sept. 18, 2006 — Intel Corporation today announced a new integrated branding campaign named ‘Multiply,’ which is focused on Intel® Core™ 2 Duo, the world’s best processor. The campaign represents Intel’s most significant marketing campaign in size and scope since the launch of Intel® Centrino® mobile technology.

‘The way people use technology is profoundly transformed by Intel Core 2 Duo,’ said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel. ‘Multiply’ captures the power and excitement of an incredible technology — the power of multi-core technology to deliver computing the way it was meant to be.’