Nokia World's Largest Windows Phone OS Smartphone Vendor in Q4 2011
Subject: Mobile | February 26, 2012 - 11:08 PM | Tim Verry
Tagged: WP7, windows phone, smartphone, nokia, mobile, microsoft, marketshare
Last year Nokia and Microsoft announced a partner ship that would combine Nokia's hardware with Microsoft's Windows Phone 7 mobile operating system. Back then, the move by Nokia to abandon Maemo, MeeGo, and Symbian was not a popular one; however, it does seem to have worked out well for the company (despite some burned bridges).
According to a new report by Strategy Analytics, not only have Nokia Windows Phone 7 devices proved a popular choice, but the company has managed to propel itself to 33.1% marketshare; a number that makes Nokia the world's largest Windows Phone smartphone vendor in Q4 2011. Further, the company shipped just under 1 million units in Q4 2011 while the market as a whole saw 2.7 million units shipped. That is a significant jump from the previous quarter where Nokia did not ship any units and the market as a whole shipped only 2 million.
|Vendor Shipments (Millions) Q3'11||Vendor Shipments (Millions) Q4'11||Vendor Marketshare (%) Q3'11||Vendor Marketshare (%) Q4'11|
|Total||2 Million Units||2.7 Million Units||100%||100%|
While Nokia does not yet have majority share of the Windows Phone smartphone market all to themselves, they do have the most marketshare of any single vendor. The increased presence of Nokia helped the Windows Phone market as a whole see a total quarter over quarter growth of 36%, according to the report. Further, Director of Strategy Analytics Tom Kang noted that Nokia managed to snag most of it's marketshare from HTC who is also losing ground in the Android market to rival Samsung.
Neil Mawston, the Executive Director of Strategy Analytics determined that the Nokia Lumia WP7 smartphone series, and increased marketing and retail presence in Asian and European countries significantly helped Nokia grow it's marketshare.
Needless to say, Nokia management and shareholders are likely pleased by this turn of events. It will be interesting to see where Nokia is marketshare wise at the end of this year as their new Lumia series smarphones proliferate across the world. The full report is available here to Strategy Analytics clients.