CES 2016: Hello Moto

Subject: Mobile, Shows and Expos | January 7, 2016 - 09:01 PM |
Tagged: motorola, Lenovo, CES 2016, CES

A little over a year ago, Lenovo purchased Motorola from Google for $2.91 billion USD. They did not acquire the vast majority of the patents, and they did not purchase Motorola Research. It was assumed that Lenovo wanted the Motorola brand and their connections with global cell carriers. Your hardware means very little without a network provider to sell, support, and connect it with their infrastructure.

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Today, Motorola / Lenovo announced that the Motorola brand will be deprecated. They will still operate within Lenovo as their own division, but the consumer-facing brand will be Lenovo, and it will run their entire mobile effort. The company will continue to make nods to Motorola, however. The stylized “M” logo will remain an identifiable trademark, and their line of high-end devices will be given the “Moto” name.

This doesn't feel like an admission of failure on Lenovo's part. I have the impression that they are trying to assimilate Motorola into their organization, but that makes me wonder what they wanted in the first place. They can use the connections and the workforce that they acquired, which is highly valuable, and they can use the brand in subtle ways (as they are). Really, I'm just confused whether Lenovo changed their mind about the Motorola brand, or if this was expected from the start.

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Source: CNet

January 7, 2016 | 11:14 PM - Posted by Anonymous (not verified)

Quite simple to me - Thinkpad brand was (succesfully) used to promote Lenovo and Motorola brand is used the same way now.

January 8, 2016 | 12:08 PM - Posted by Anonymous (not verified)

"Motorola Solutions was the legal successor of the original Motorola, while Motorola Mobility was the spin-off." (1)

So Motorola Solutions is still around while Motorola Mobility was sold to Lenovo by Google. So Lenove did not purchase Motorola, its purchased Motorola Mobility, while Motorola Solutions(Motorola) still exists!


January 8, 2016 | 12:16 PM - Posted by Anonymous (not verified)

Scott you have lost your Cub Reporter tenderfoot card, as all four corners of your Cub Reporter tenderfoot card have been chewed off, you have now lost your press credentials after this article!

June 1, 2016 | 04:31 AM - Posted by Edward (not verified)

Thanks for sharing this informative article with us. nowadays Lenovo and Motorola brand is used to promote the same direction. Good

Motorola Service Center in Chennai

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