Apple Announces iPhone XS, XS Max, and XR Smartphones with 7nm A12 Bionic Processor

Subject: Mobile | September 12, 2018 - 04:24 PM |
Tagged: SoC, smartphone, mobile, iPhone XS Max, iPhone XS, iPhone XR, iphone, ios, apple, A12 Bionic, 7nm

Apple’s event today included expected (and previously leaked) iPhone announcements for the faster “S” variant of the iPhone X, as well as a new, larger iPhone XS Max, and finally the new, lower-cost iPhone XR. All three phones include Apple’s latest mobile processor, the A12 Bionic, as well as new cameras and other improvements.

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The design is unchanged, but the 6.5-inch form-factor is new (image via Apple)

Beginning with the primary announcement, the new 5.8-inch and 6.5-inch iPhone XS and XS Max phones both feature Super Retina OLED displays which Apple says now offer wider dynamic range, and the glass protecting them is “the most durable glass ever” in a smartphone. The new XS Max offers the same 458 ppi density as the iPhone XS with its 2688x1242 resolution (the iPhone XS has the same 2436x1125 resolution as the iPhone X), and both phones are now IP68 water and dust resistant and dual-SIM capable (using eSIM).

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Apple says the A12 Bionic chip will be the first to market at 7nm (Hauwei's 7nm Kirin 980 was previously announced but not shipping until mid-October), and the move to this smaller process should allow for lower power consumption and increased performance.

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The A12 Bionic has a 6-core CPU design as we saw with the A11, and uses the same Apple-designed Fusion architecture. Apple says its two performance cores are “up to 15% faster and 40% lower power”, and the four efficiency cores offer “up to 50% lower power” with no stated increase in performance.  Other than stating that it is a proprietary design little was revealed about the GPU other than it is now a 4-core design, which Apple says is “50% faster” than before.

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The camera system on the new phones offers a new “advanced bokeh” feature which allows for f-stop adjustment after the photo has been taken, and during the presentation this feature appears to work in a very realistic way comparable to dedicated lenses with a DSLR. Other features include improved speakers, stereo audio recording with video, and "Gigabit-class" LTE.

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The iPhone XR is an LCD variant with lower cost (image via Apple)

The “one more thing” at the even was a new lower-cost iPhone based on the iPhone X design, but with an LCD display that Apple is calling “Liquid Retina”. This 6.1-inch device has a display resolution of 1792x828 (326 ppi), uses the new A12 chip, and while it is a single-camera phone like the iPhone 8 it uses the latest wide-angle camera from its “S” model siblings.

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The display also features “120 Hz touch-sensing” - which may be independent of display refresh, but that is unknown at this point - a wide color gamut, and is a True Tone display like the iPhone X. The phone drops 3D Touch, using instead what appears to be a long-press detection with haptic feedback. The phone does not offer the "Gigabit-class LTE" of the XS/XS Max, is IP67 rather than IP68 water and dust resistant, but does retain the new “most durable glass” from the "S" models.

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Pricing for the new lineup is as follows:

  • iPhone XS 64GB - $999
  • iPhone XS 256GB - $1149
  • iPhone XS 512GB - $1349
  • iPhone XS Max 64GB - $1099
  • iPhone XS Max 256GB - $1249
  • iPhone XS Max 512GB - $1449
  • iPhone XR 64GB - $749
  • iPhone XR 128GB - $799
  • iPhone XR 256GB - $899

The new iPhones XS and XS Max will be available next week, with a September 21 launch day (pre-ordering begins on Friday, September 14). The iPhone XR launches on October 26 (pre-order October 19).

Source: Apple

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September 12, 2018 | 05:07 PM - Posted by TheAlonsoFortez (not verified)

So there is 9 Models to choose, starting from 750.
Amazing. If someone told me some years back, that people are going to run in doors for a 750$ telephone I would have laughed at them.
On the "plus" side of things: if the "cheap" iPhone (which many of us wont buy cause its the "chea" one) being 750, this shows how much richer some part of the world is getting every year.

Well, I am still waiting for a below 300$ phone like the Sony Compact models (with memory slot), but with exchangable battery and plastic instead of glass (so dropping wont matter) but with some (at least midrange) processing power.

September 12, 2018 | 05:53 PM - Posted by TheCultOfFondleslabBeckons (not verified)

$749! That's what I paid for my laptop and look at that top end iCargo-Cult XS Max 512GB at $1449 and that's gaming laptop territory!

Well Apple is the world's first Trillion Dollar Cargo Cult in the history of the world!

Can this Phone tell if you are on the Toilet and if you wipe front to back or back to front? But I guess if you wear your iCargo-Cult watch round the wrist of the hand that does the wiping Apple will surely know that information also. Add in the iCargo-Cult ear pods and The Great Leader will even know which orientation your head tilts when you see something cute and cuddly! Such is the quantified life of the bog standard iCargo-Cult member!

Oh my Credit Card account has fallen and it can't get up! Just you see if Apple comes to your aid when you are flat broke and you fall into that open manhole and down in to the effluent below! We are SO Sorry but your iCargo-Cult account is no longer functioning have a happ--Beep Beep Beep Beep...

September 12, 2018 | 06:55 PM - Posted by DongleThisYOUiCultDingleberries (not verified)

And no headphone dongle in the box this time around! That's extra for you iCargo-Cult minions as your Great Leader needs it all while you just get that dirty White iRobe. Now go and wave at your Dear Leader as the Rolls Royce slowly passes buy with the windows rolled up all the way because You Dirty iCargo-Cultists stink to the high heavens.

September 12, 2018 | 09:21 PM - Posted by drmx

The cheapest XS and XS Max have 64GB capacity, not 128 as listed above. I did a double take and got my hopes up, only to confirm otherwise. That would be an easier pill to swallow. Every time I upgrade, they seem to shift storage tiers that forces me to the next level, as my usage gradually rises.

September 13, 2018 | 01:32 PM - Posted by Sebastian Peak

I could have sworn it was 128GB, but I was wrong... It should be 128!

September 13, 2018 | 02:09 AM - Posted by Nathan smith (not verified)

Both the XS and XS Max feature Super Retina resolution screens, which offer HDR, Dolby Vision, a 120Hz renew rate and carry the notch that launched on last year's flagship. Visit for Apple devices help

September 13, 2018 | 04:59 AM - Posted by (not verified)


September 13, 2018 | 08:15 AM - Posted by HomeyBroDude (not verified)

LOL is all I can do.

$1449?! LOLOLOLOLOLOL LOL LOl Lol l o l

September 13, 2018 | 08:44 AM - Posted by Anonymously Anonymous (not verified)

Reminds me of this old apple "mini mega micro max" advert:

September 13, 2018 | 12:32 PM - Posted by AnonymousUser (not verified)

I've seen elsewhere that the base storage specs for the XS and XS Max is 64 GB. Is the 128 GB number correct? Either way, seems like a steep price for just increasing the memory. Seems like a steep price for a device period.

September 13, 2018 | 01:33 PM - Posted by Sebastian Peak

No, I'm wrong, and you're right. Maybe they switched it on me after the event - like they did with the 9/17 release date.

September 13, 2018 | 02:41 PM - Posted by AnonymousUser (not verified)

The logical progression of memory upgrades, especially with each tier costing an additional $200, would be a doubling of it so I agree that the base of 128 GB would make more sense. On the other hand, having the base model at 64 GB with the first upgraded tier being 256 GB means that they will probably get more people to go with that version of the 64 GB version, which probably means higher profits...

September 14, 2018 | 05:41 AM - Posted by JohnGR

Apple does think of the poor robber/thief trying to work on the streets. I mean, a few years back, best case scenario to steal a $600 iPhone. Today a lucky robber/thief can make over a $1000 with a simple, quick steal.

Seriously, people who would have never ever agree walking EVERY F day of their lives with $1500 in their pockets and occasionally taking out that money and waving them in the air for everyone to see, fearing that this could make them a target, will again go and sit in a line for hours to buy the most expensive of the new models.

I might go out and buy a 32 core Threadripper or an RTX 2080 Ti, but never give that kind of money for a smartphone. It's not only the price. It's also the fact that we already spend much time in front of a computer. If you pay $1500 for a smartphone, iPhone or Samsung or whatever, you'll probably push your self to find ways to justify the money spend for that, by using it as much as possible. Bye bye life...

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