Richard Huddy is now Intel Inside. Well I'll be d'AMD.

Subject: General Tech, Graphics Cards | December 28, 2011 - 05:04 PM |
Tagged: Intel

There are a few individuals in the video game industry who attract news articles when their employers change; Richard Huddy is one. Experience with 3DLabs and executive positions at NVIDIA and ATI/AMD firmly suggests that he is in touch with graphics processing. Huddy completes his tour of the current PC GPU triangle by signing on with Intel. Given said GPU background, it would be interesting to speculate what plans Intel has for their presence in the graphics market -- and some already are.

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Matrox… isn’t a part of that triangle…

KitGuru speculates that Intel realizes their attempts in developing graphics accelerators, such as Larrabee and their integrated GPUs, are lackluster; I personally believe that is a fairly safe speculation to make. Hiring the person who has dealt with developer relations throughout Europe for NVIDIA and worldwide for AMD would give you a good sense of what directions you need to be heading as a company. KitGuru also speculates that Intel desires to be placed in the consoles -- while developing a console GPU would be desirable for Intel as there would be no pressure to get huge numbers in random benchmarks, I doubt that is a core focus of Intel. If I was to speculate, and I am, my personal expectation would be to keep up with AMD and NVIDIA in the GPGPU war as well as tablet GPUs.

If you were to speculate: what do you think Intel’s motives are? Sane or crazy -- if it's legal, comment away!


Source: KitGuru

December 28, 2011 | 06:25 PM - Posted by pdjblum

Not to be cynical, but I think their motive is to increase profits.

December 29, 2011 | 09:21 AM - Posted by Anonymous (not verified)

Considering that the 'integrated graphics' of the Sandy Bridge processors are at the level of "Hey, at least you can browse the web while waiting for your new video card to show up", you'd have to assume that they're looking for improvements along there (Maybe Llano had the right idea, after all).

December 29, 2011 | 05:28 PM - Posted by Octavean (not verified)

I suspect this will all end up in court at some point. Justified or not that’s where I see all this going.

December 30, 2011 | 10:42 AM - Posted by mark (not verified)

Intel APU

"APU is described as a processing device which integrates a CPU and a GPU on the same die, thus improving data transfer rates between these components while reducing power consumption."

Intel won't do anything stand alone, aka discrete GPU, they will just use this guy to add to their arsenal to make a better igpu.

That said I wouldn't expect Intel to give u the latest and greatest when it comes to driver support/profiles

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