$400 is a tempting number, much less expensive than the $650 price tag on the GTX 780 and right in line with the existing GTX670 as well as AMD's HD7970.  You will probably not see many at that price, $450 is more likely as there will be very few reference cards released, all manufacturers will be putting there own spins on the design of these cards, which brings the price in line with the GTX680.  Performance wise these cards outpace the two current single GPU flagship cards, not by enough to make it worth upgrading from a 7970 or 680 but certainly enough to attract owners of previous generation cards.  [H]ard|OCP reviewed MSI's Lightning model, with dual fans, an overclock of 104MHz on the base clock and 117MHz boost, plus a completely unlocked BIOS for even more tweaking choices.

If you want to see how well it fares on our new Frame Rating metric you will have to read Ryan's full review here.

"NVIDIA debuts the "new" GeForce GTX 770 today. The GeForce GTX 770 is poised to provide refreshed performance, for a surprising price. We evaluate a retail MSI GeForce GTX 770 Lightning flagship video card from MSI with specifications that will make any enthusiast smile. The $399 price point just got a kick in the pants."

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