NVIDIA claims GTX 680 sales outpace GTX 580

Subject: Graphics Cards | May 29, 2012 - 04:56 PM |
Tagged: nvidia, kepler, gtx 680, GTX 580, GK104, fermi

During the annual investors meeting with NVIDIA top-brass and the powers that hold the money on Wall Street, an interesting slide was presented in a somewhat veiled answer to the questions we (among many others) have had to the availability and yields of their latest Kepler GPUs.

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At first glance, the graph would seem to validate claims that the stock and shipping rate of the new GeForce GTX 680 is simply unable to keep up with higher than expected and higher than normal demand.  The line on the bottom represents the GTX 580 (both lines are mislabeled as GT rather than GTX) launch, the top the GTX 680 with the lower axis represented as weeks after launch.  The vertical axis is labeled as "Units Sold Out Globally" but there are no numbers attached to it, making things incredibly vague.  

When I asked for clarification all I was really given was that "it means sales of boards from AICs to distributors, system builders, e-tailers and retailers."  This indicates that we are talking about boards either on Newegg.com, at Fry's or being sold through system builders like Maingear and Puget Systems. 

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NVIDIA's GTX 690 - one of the Kepler based cards MIA

The term "sold out" gave me a bit of pause - but when questioned "is it fair to translate 'units sold out globally' to 'units sold globally'?" I received an affirmative. 

If we take NVIDIA's information as it is presented, then we see that after six weeks of product availability, the GTX 680 has sold and shipped at a rate 60% higher than that of the GeForce GTX 580 which launched in November of 2010.  If that is true then we can agree with NVIDIA that demand is much higher for the GTX 680 than any other flagship GPU launch in recent memory and the continued stock and availability problems for Kepler are buyer created and strictly an NVIDIA yield issue.  

NVIDIA has told me many times that they would obviously love to have more GTX 680s to sell to consumers as having them out of stock is only costing themselves money.  How long it will take NVIDIA to balance out capacity with demand has yet to be seen though, so you can continue to check out our sort-of-weekly updates on GPU stock.

Source: NVIDIA

May 29, 2012 | 05:11 PM - Posted by cyke1 (not verified)

Considering what 600 series cards brought to the table compared to previous 500 series no surprise. i have a 670 and on avg it runs 15-20 degree's Fahrenheit compared cooler idle then 570 did. Even under games it says very cool. Yea 2 cards are different MSI twin frozr III vs gigabyte's 670 monster that is 11 inches long.

May 29, 2012 | 05:34 PM - Posted by alwaysn (not verified)

people with GTX 480 might not buy a GTX 580 since they are basically same architecture.
However, people with a 580 are very likely to buy a 680 since it is new architecture + greater performance increase over 580 + less power ..etc
I would say the result is pretty easy to be predicted.
But the questions how well does the 680 sold out compared to other flagship launches such as 8800GTX GTX 280 and GTX 480?

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May 29, 2012 | 05:45 PM - Posted by Shambles (not verified)

"NVIDIA has told me many times that they would obviously love to have more GTX 680s to seel to consumers as"

seel = sell

May 29, 2012 | 05:51 PM - Posted by Ryan Shrout

Fixed, thanks!

May 29, 2012 | 08:27 PM - Posted by D1RTYD1Z619

I believe some of that might have to do with being able to install the GTX80 upside down you will be able to bend time and space thus making space travel at warp speeds possible. It is scientifically proven that I just made that up.

June 4, 2012 | 01:09 PM - Posted by Tijok

I'll have what he's having!

May 30, 2012 | 09:10 AM - Posted by Ss3trnks2

I like the whole GTX 690 Picture in the 680 article. Kept up with the whole huh? theme of nvidia's graph. lol

June 27, 2012 | 10:28 AM - Posted by Anonymous (not verified)

I bet the next kepler based gtx 780 or whatever the name will be, will not be as sold out as this round has proven to be. Further more I bet the maxwell gpu will in turn have the same issue when it releases and so on. I just don't see why nividia and othere aftermarket isn't setping it up right now! I have the money to give them they most likly want the money, but in turn I want the ''realy nice'' gtx 680's to be there for me. Most likly they don't care cause they all made enoungh money this fiscal 1/4. It's all about the money leaving the rest of us wantting more, giving them all more money next fiscal 1/4.

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