As we get closer and closer to the reveal of AMD's next generation graphics chip code named Hawaii, details will find their way out. 

Tonight I came across an interview with AMD's Matt Skynner on Forbes.com that offered up one confirmation that we all suspected: AMD's Hawaii GPU will keep the same 28nm process technology utilized with the Radeon HD 7000 parts.

Another thing I can tell you is about the process node: this GPU is in 28nm. Some have speculated that it was 20nm and it’s not for a specific reason: At 28nm for an enthusiast GPU, we can achieve higher clock speeds and higher absolute performance.

Straight from the horses mouth.  Based on those comments we can also assume that clock speeds will be higher than 1.0 – 1.1 GHz we are seeing today with the Radeon HD 7970 GHz Edition so performance increases will not be the sole result of shader count changes and increases. 

Skynner also assures gamers they are not targeting the $999 price range, at least not initially. 

They’re coming in Q4. I can’t reveal a pricepoint but we’re looking at more traditional enthusiast GPU pricepoints. We’re not targeting a $999 single GPU solution like our competition because we believe not a lot of people have that $999. We normally address what we call the ultra-enthusiast segment with a dual-GPU offering like the 7990. So this next-generation line is targeting more of the enthusiast market versus the ultra-enthusiast one.

AMD is targeting a much smaller die size that NVIDIA has with GK110, the latest iteration of NVIDIA's massive GPU offerings. 

It’s also extremely efficient. [Nvidia's Kepler] GK110 is nearly 30% bigger from a die size point of view. We believe we have the best performance for the die size for the enthusiast GPU.

The rest of the interview is a little cookie-cutter though he does briefly reference some of the issues that have caught the Radeon HD 7990 by surprise. 

Sorry, still no details on if/when Battlefield 4 will hit the Never Settle bundles!