DigiTimes has put together a table detailing the price changes nVIDIA is implementing to ensure their share of the market:



Code name

Original price

New price

% reduction

GeForce GTX 460

OC

239

209

12.6%

1GB

229

199

13.1%

768MB

199

169

15.1%

GeForce GTX 470

349

259

25.8%

Source: Industry sources, compiled by Digitimes, October 2010


The HD6870 is targeted at the GTX460 and does a fair job performance wise against the 768MB version but is priced above it and not just by a few pennies.  The real challengers are the overclocked GTX 460s like the MSI HAWK that Ryan just reviewed which is available for $214, still below the HD6870.  Even worse for AMD is what has happened to the once unloved GTX 470.  It’s price has come down to $250 on this Sparkle model or $260 for this Palit model.  The price is exactly the same as the GTX 460 was a short while ago and with the extra tessellation units available trumps the one advantage the 6870 offers over the 460.
“Nvidia on October 21 announced price cuts for three GeForce GTX 460 GPUs of 12.6-15.1%, and for 470 chips of 25.8%, according to Taiwan-based card makers.

The price reduction is to cope with potential competition from Radeon HD 6000-series cards to be launched by AMD on October 22, the sources analyzed.”

Here is some more Tech News from around the web:

Tech Talk