Intel will be making upcoming video drivers open source.  While this move may not be as extreme as running out and purchasing nVIDIA, it makes Intel systems very attractive to those who run Linux and other open source OSs.
“Right now, Linux users typically rely on proprietary driver software if they want to use graphics acceleration chips and hardware to improve graphics performance–to speed up displays of 3D tanks in a battle video game, for example.

But this proprietary approach poses ethical, legal and practical problems. Intel sees the open-source move as a way to attract customers to its graphics products–such as its upcoming 965 Express chipset–and give it an advantage over rivals ATI Technologies and Nvidia.”

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