OCZ is no longer driving SSD prices down?

Subject: General Tech | January 16, 2013 - 03:58 PM |
Tagged: ocz, price increase, price cuts, ssd

The hard drive market has recovered somewhat over 2012 from the sharp spike in prices we saw as a result of the flooding in Thailand, though never to the prices we became used to in 2011.  That issue fell by the wayside in 2013 thanks to the sharp drop in prices for SSDs, with a price of $1/GB becoming a common price point even before specials and deals are considered.  The Tech Report noticed something different about Q4 of 2012, with the pricing trend actually reversing and many drives increasing in price by 10-20%.  In part this might be accounted for due to the drop in overall PC sales but The Tech Report has another culprit in mind, read on to see why you might have OCZ to thank for both the rapid drop in SSD prices as well as the current upwards trend.

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"SSD prices fell by 38% in 2012. However, they actually went up in the fourth quarter, spurred largely by an end to OCZ's deep discounts. We've crunched the numbers for more than 40 drives to get a better sense of what's going on."

Here is some more Tech News from around the web:

Tech Talk

January 16, 2013 | 05:49 PM - Posted by derz (not verified)

Yeah I remember hearing that the new CEO really doesn't want to compete at levels where it would be difficult to make a profit. Instead they want to focus in product validation and reliability.

But I am grateful they did help bring down the prices to where they are about now.

January 17, 2013 | 11:09 AM - Posted by WillRock (not verified)

The pricing on SOME of the OCZ drives (specifically the Vector 512GB) is completely absurd. The Vector 512 retailed at a ludicrous $570 on Newegg at the launch time...

the lower end drives (such as the Vertices) have always been good P/P, as usual. That's been the case w/ OCZ by far.

January 18, 2013 | 01:13 PM - Posted by rob (not verified)

The 512GB are selling for under $1/GB @ $499.99 for the fastest drive out there. The 512GB 840 Pro was launched @ $600, $40 more than the Vector was. Unlike the 840 Pro and most other drives, the Vector also includes a desktop converter bracket and Acronis imaging software.

January 19, 2013 | 04:28 PM - Posted by WillRock (not verified)

Still TOO expensive.

You can have the Edge Boost Pro 480 (SandForce SF-2281) for $350, which offers more or less the same performance as the Vector.

The prices on the NEW SSD's using NEW controllers need to go down ASAP, period, people are getting HOSED just because they're the newest and the shiniest shit.

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