Although Hellgate:London is made by the same team, and has taken promotion to a new level.  I have already seen one of the books in a second hand bookstore, the game it’s self has been pimped to us for years, and the demo (with bonus adware!) has been out long enough that most people with even a slight interest have played through it, some twice even.  The full game finally reached Gamepyre, who gave it a try, and they do think that it has potential, if they can iron out a few hundred bugs and get some new sounds.
Here is some more Tech News from around the web:

Gaming