Nobody likes NVIDIA, even Apple won't play with them

Subject: General Tech | March 13, 2012 - 12:15 PM |
Tagged: TSMC, nvidia, macbook, kelper, Ivy Bridge, fermi, apple

NVIDIA has been having a rough life lately with problems besetting them on all sides.  Their IGP business has been disembowelled by AMD's Llano and even Intel is now offering usable graphics with the HD3000 on higher end Sandy Bridge chips.   The console makers seem to have decided on AMD as the provider of choice for the next generation of products which locks NVIDIA out of that market for years to come, as console generations tend to last significantly longer than PC components.  The delays at TSMC have enabled AMD to launch three families of next generation GPU without NVIDIA being able to respond, which not only hurts NVIDIA's bottom line but lets AMD set their own pricing until NVIDIA can finally release Kepler, at a price that will not be wholly of their choosing. 

Now according to SemiAccurate they are losing a goodly portion of Apple's MacBook business as well.  The supply issues which will be the result of the fabrication problems were likely a big factor in Apple's decision to trim back GPU orders but there is also the fact that the low to mid range GPU could well be going extinct.  With the power of the forthcoming Intel HD4000 and AMD's Trinity line of APUs it will become hard for laptop and system makers to justify putting in a discrete GPU since they will have to choose relatively expensive parts to have the discrete GPU contribute to performance. That leaves NVIDIA only providing GPUs for high end MacBooks, a much less lucrative market than the mid range.  Don't even mention the previous issue of overheating GPUs.

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"That is exactly what SemiAccurate moles are telling us is going on. Nvidia can’t supply, so Apple threw them out on their proverbial magical experience. This doesn’t mean that Nvidia is completely out at Apple, the Intel GPUs are too awful to satisfy the higher end laptops, so there will need to be something in those. What that something is, we don’t definitively know yet, but the possibilities are vanishingly small."

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Source: SemiAccurate

March 13, 2012 | 03:08 PM - Posted by Swoosh (not verified)

Thats what nVidia get as their bad karma for what they did for
the past few years to AMD since its ATI acquisition. Since the
release of Radeon 5000 series up to now 7000 series, Nvidia did
nothing but make bad publicity towards the Radeon lineups and
now even if they haven't release any product as a counterpart
for the 7900 series, still they didnt learn their lesson and
still continues exercise unfair marketing practices or whatever
you may wanna call it towards AMD.

As to what is happening now as far as these matters is
concerned the Kepler wont bring back nVidia to the top and
Nvidia cant do nothing about it but wonder. To make matters
worst, AMD has a big surprise for nVidia on their Kepler's
release, that is they would slam their 7900 series prices to
the point where its very hard for nVidia to compete...

March 13, 2012 | 08:02 PM - Posted by kh riedle (not verified)

This is the usual shit that comes from semiaccurate
swoosh are a poor retarded

March 14, 2012 | 07:38 AM - Posted by Swoosh (not verified)

Why are you so upset about my opinion? Are you a Tech site
bribing Nvidia Fan boy? Sorry for that, but im just telling
the truth and so as the other popular Tech sites...

March 13, 2012 | 08:22 PM - Posted by bung lee (not verified)

Leern to speel discrete u eedeeot.

March 13, 2012 | 09:28 PM - Posted by Tim Verry

thanks for the catch, though in the future it would be appreciated if you could be a bit more tactful in pointing out a human mistake.

March 14, 2012 | 03:40 PM - Posted by Jeremy Hellstrom

Hint, I can spell disembowelled correctly

March 17, 2012 | 04:16 AM - Posted by Anonymous (not verified)

quoting SemiAccurate?

Haha, do you even know who runs that site? His history?

Anyway, check out the leaks on the GTX 680. Run a story on those.

March 19, 2012 | 12:33 PM - Posted by Jeremy Hellstrom

Why yes, yes I do.

Did you not notice that we have been covering the GTX 680 leaks for quite a while right now, or are you just specifically searching for posts which might link to Charlie?

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