New MSI All In One PCs Powered By AMD Beema APUs

Subject: General Tech | January 23, 2015 - 12:56 AM |
Tagged: msi, beema, APU, amd, all in one, AIO

MSI will soon release three new All In One PCs under its Adora and Entertainment series. The new PCs are powered by AMD’s Beema APU and are aimed at light duty home computing and commercial applications respectively.

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MSI AE200 5M and AE220 5M AIO PC

The AIOs are clad in a white plastic casing with a clear bezel surrounding the matte display.  The Adora20 5M offers a 19.5” 1600 x 900 screen while the AE200 5M and AE220 5M feature a 19.5” 1600 x 900 and 21.5” 1920 x 1080 displays respectively. All the displays use MSI’s anti flicker, blue light reduction, and optional anti-glare technologies to reduce eye strain. The panels are multi-touch capable as well.

As far as I/O, the AIOs have webcams, optical disc drives, USB 3.0, USB 2.0, HDMI, RJ45 Ethernet, analog audio in/out, and an SD card reader. All of the PCs support 802.11b/g/n Wi-Fi. The Entertainment series PCs (AE200 5M and AE220 5M) further add a Mini-PCIe connection and a COM port on the back to support barcode scanners, card readers, and other legacy peripherals.

Internally, the PCs are powered by a low power AMD “Beema” APU, up to 8GB of DDR3L memory, and a single 2.5” SATA III hard drive or SSD. The Beema APUs in question are the AMD A4-6210 and E2-6110 with the Adora20 5M getting the latter chip. Both processors are 15W 28nm SoCs with four Puma+ x86 cores and discrete Radeon GCN graphics. The A4-6210 and E2-6110 are similarly configured but the A4-6210 has higher clockspeeds on the quad core CPU (up to 1.8GHz vs 1.5GHz) and 128 GCN graphics cores (600MHz vs 500MHz). Josh wrote up an article following the launch of Beema that goes into more details, but the gist of it is that Beema is competing with Intel’s Bay Trail Atom chips in this area and the chips tend to trade benchmark wins. Depending on the application used under Windows 7/8.1, users should see roughly similar performance versus an Atom based system. I will admit to being surprised to see AMD get a design win here given the huge popularity of Bay Trail, but in this form factor Beema should do well.

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Rear IO of the AE220 5M and AE200 5M PCs.

As is usually the case with these sort of announcements, there is no word on pricing or availability yet. Keep in mind that the AE200 5M and AE220 5M are aimed at businesses for use as kiosks, checkout terminals, product demonstrations, et al while the Adora20 5M is aimed more towards consumers who need a second PC or a primary PC for those with basic (mostly web-based or media playback focused) needs.

Source: MSI

January 23, 2015 | 04:07 AM - Posted by JohnGR

Considering that Bay Trail is given away from Intel with contra revenue and/or other deals under the table, it is indeed a surprise. But not so much of a surprise. I believe MSI, like others, create 2-3 models with AMD SoCs just to have an excuse in the court in case AMD sues Intel again. They wouldn't want to be in Dell's position with zero AMD products in their catalog. I also believe that the price of the Beema models will be higher than the price of Bay Trail models. AMD can't pay MSI as much as Intel can and MSI will do what other companies are doing. Put a higher price tag on Beema models to keep Intel happy.

January 23, 2015 | 07:48 AM - Posted by Anonymous (not verified)

... or Intel makes higher performing, lower-power CPUs so more people trust the Intel branding and want only Intel. Beema is AMD's first budget, mobile-friendly CPU that can actually beat Bay Trail Atom... just in time for Intel's 14nm Cherry Trail to retake the crown. It's hard to sell CPUs when you're always 1-2 steps behind in cost and efficiency. AMD certainly holds the crown for IGP performance, but new games are still unplayable... so who cares?

I still have hope in AMD, but if AMD's Carrizo doesn't pan out then they're really going to struggle.

January 23, 2015 | 08:10 AM - Posted by collie

I'm sorry but in this case intel's "Cheating" is fact not fiction, intel has distributed Bay-Trail CPUs for tablets and ultra low cost laptop/netbooks at insanely reduced prices, in the most extreme cases free PLUS an bonus to "modify assembly lines", HOWEVER as far as I know that is only in the area;s where they are threatened by ARM: tablets, chrome books ect. I'm not sure if they have the same aggressive stance for all-in-ones.

January 23, 2015 | 10:43 AM - Posted by JohnGR

J1900 Bay Trail costs $82 based on Intel's site.
http://ark.intel.com/products/78867/Intel-Celeron-Processor-J1900-2M-Cac...
A Bay Trail J1900 plus the motherboard costs $62.
http://www.newegg.com/Product/Product.aspx?Item=N82E16813157513

So, someone is paying at least for the cost of the motherboard and it is not the customer.

January 23, 2015 | 03:17 PM - Posted by collie

well it's mostly paper shifting. It works as a sale and on paper money moves around but in reality very little to zero $ actualy moves anywhere.

January 23, 2015 | 10:50 AM - Posted by JohnGR

Beema is not something that just came out. You are wrong about that. Based on what you are saying it is also better than Bay Trail. So what keeps OEMs to flood the market with Beema based models. And why the few products that are out there are more expensive compared to Bay Trail equivalent?

Also have a look at my other post here. J1900 $82, J1900+motherboard $62. We are talking Harry Potter magic here, that eliminated half the price.

January 23, 2015 | 01:47 PM - Posted by Anonymous (not verified)

I didn't say that Beema just came out... no one said that. It was announced April/May 2014 and wasn't available in products until Summer. What I inferred is that it was made after Bay Trail - a full year after in fact. It makes perfect sense that Bay Trail would cost less than Beema. The reason Beema isn't flooding the market is due to its higher price and lack of demand. The fact that it is a slightly better performer doesn't make up for the fact that it consumes more power and is more expensive.

http://www.pchub.com/uph/laptop/1405-140952-39253/AMD-A4-6210-CPU-Mobile...

I'm not sure you understand how industry pricing works and your links prove nothing. Tray price != retail price. In the same link you provide, the tray price is defined:
"Recommended Customer Price (RCP) is pricing guidance only for Intel products. Prices are for direct Intel customers, typically represent 1,000-unit purchase quantities, and are subject to change without notice. Prices may vary for other package types and shipment quantities. Listing of RCP does not constitute a formal pricing offer from Intel."

Intel, like ANY other business is free to offer discount pricing in any manner it deems necessary to move product, especially a product being produced on a massive scale. Like ANY other company, they can also offer loss leaders. Maybe ASRock bought 50,000 units, providing a more massive discount? For further examples, I'll point to the i7-4770K.
Intel price $350: http://ark.intel.com/products/75123/Intel-Core-i7-4770K-Processor-8M-Cac...
Newegg price $345: http://www.newegg.com/Product/Product.aspx?Item=N82E16819116901
Microcenter price $259: http://www.microcenter.com/product/413248/Core_i7_4770K_35GHz_Socket_LGA...

I don't smell smoke and I don't see fire. For what it's worth, I have two AMD systems - I'm no fanboy of either company.

January 23, 2015 | 03:30 PM - Posted by collie

Not disagreeing with you there, they can play whatever corporate games they want. And it's not a loss leader issue, it's a desperate grab to regain a market they lost before it started, and they actualy have the capitol to pull it off. I mean no one else coulda upgraded the atom core that much that quickly, then completely ignore the research cost in pricing, THEN GIVE THEM AWAY ANYWAYS. So long as the customer benefits, more power too them. (it is a dick move, against kindergarden rules but it is legal)

HOWEVER I gota say, as someone with a AM1 system and a baytrial 2 in 1 (well it's my wife's) these cpu's are good enough for what they do, and good enough is the best you need. If it does the basic job it's meant for: 1080p video, surfing, flash games, e-mail, homework ect, and it does it well then it's perfect. Adding a little more video power, a little more cpu performance, a little upgrade will do nothing in real world terms, you aren't gameing on them, unless you love P4 era games, (well I love emulation snes on my AM1), you arent editing video, you cant build a rip monster.

January 24, 2015 | 02:36 AM - Posted by JohnGR

I can buy a quad core AM1 Kabini for the 1/3 of the price of that Beema you are showing. That price looks more like someone is trying to exploit others, than official pricing.

As for Bay Trail pricing, going from 1000 to 50000 it doesn't mean that the price will go from $82 to $8.2.

As for 4770K price, well you can't add it in cart. So maybe a special price for 5 processors just to advertise the store, to get to the top spot on a search engine for stores and prices.

January 23, 2015 | 08:35 AM - Posted by Anonymous (not verified)

Um the Serial port on the back pretty much sums it up...why?!?!

January 23, 2015 | 11:12 AM - Posted by Sebastian Peak

I'm guessing for point-of-sale support. If they market these to retailers (cash register for instance) a lot of old devices in stores still use the serial port...

January 23, 2015 | 01:05 PM - Posted by Jeremy Hellstrom

As do Cisco routers

January 23, 2015 | 07:49 PM - Posted by Tim Verry

Indeed!

January 23, 2015 | 03:23 PM - Posted by Anonymous (not verified)

I'll admit the first things i thought of was asa's but come on who's going to carry that around. lol. I didnt think of point of sale machines though.

January 23, 2015 | 10:26 PM - Posted by Anonymous (not verified)

"Intel’s Mobile Division Lost $4.2 Billion In 2014 But They’re Not Quitting"

"The news that Intel’s mobile division lost $4.2 billion in 2014 sounds damning; quarter after quarter, Intel keeps on pumping its processors into mobile devices and quarter after quarter, it keeps on losing money."

http://androidheadlines.com/2015/01/intels-mobile-division-lost-4-2-bill...

There are posters here who regularly post BS in every AMD article. They are usually techreport.com and anandtech.com readers.

Both Intel and Microsoft have been found guilty by many courts in the world.

Dell paid $100 millions in fines and M. Dell paid $4 millions in fine. M. Dell was able to avoid prison time.

January 24, 2015 | 01:06 PM - Posted by Anonymous (not verified)

Good question indeed. First of all, lack of predefined release date nor pricing plus the availability of the new Broadwell-U in the same power envelope (15W) and Carrizo is only 2 month away in second quarter. Furthermore with the massive flood of cheap Bay Trail systems around, why would MSI chose Beema with similar CPU performance as Bay Trail but at higher 15W TDP? More likely these Beema are sold to MSI either at a loss or given away free. Could be part of the APU inventory writedown that AMD recently mentioned. Anyway it had bee done before, such as that 1st generation Phenom (the buggy B1 stepping) going to HP.

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