Motherboard manufacturer merger mayhem
Subject: General Tech | September 28, 2012 - 06:00 PM | Jeremy Hellstrom
Tagged: purchase, merger, asus, asrock
The news from DigiTimes yesterday that Haswell will take even more features away from the motherboard and place them on the CPU signalled a problem for second and third tier manufacturers was worrying. With less and less features being available for motherboard manufacturers to use to distinguish their products the market becomes less profitable for those boards which can't afford the additional costs incurred by including Thunderbolt or other high end features. That could well spell the end of several current motherboard manufacturers.
If that wasn't enough to worry you about the possibility of having less choice in system parts in the future, how about the news coming out of SemiAccurate that ASUS is looking to purchase ASRock's motherboard business. If that was to occur ASUS would own a huge portion of the first tier of motherboards and swamp Gigabyte with the volume they could produce. At the same time they could leverage ASRock's lower cost motherboard business and compete with the second tier motherboard manufacturers. With the competition being so fierce and the added features being so limited, at least for Intel boards, the third tier would not have a snowballs chance in the market and would collapse except for a few custom boards for niche markets. Not the best news for enthusiasts or cost conscious consumers.
"Currently word has it that an offer has been made for Asrock, and Pegatron is essentially fine with the terms. This would take the #1 and #3 mobo makers and combine them, leaving the industry with one massive behemoth, one solid player, and a lot of minnows struggling to make waves. As of now, there is a first tier of Asus and Gigabyte, then Asrock, MSI, and ECS at less than half of that volume, plus a few niche players in the motherboard market."
Here is some more Tech News from around the web:
- Seagate's OCZ gobble was real, but went sour in CEO row @ The Register
- Adobe scrambles to revoke stolen cert @ The Register
- Touchscreen controller ICs in tight supply @ DigiTimes
- Making logic gates out of crabs @ Hack a Day
- Arctic Breeze USB Fan Review @ Legit Reviews
- Guru3D Rig of the Month for September 2012
- A Quick Review of Acronis True Image 2013 @ Techgage
- BE QUIET! COMPETITION @ Kitguru