Microsoft to Trademark 'Mod'? Modern Went Metro?

Subject: General Tech | December 30, 2013 - 05:31 PM |
Tagged: windows 8 style ui, microsoft, Metro

Just because Microsoft cannot use the word 'Metro' anymore does not mean they cannot 'Go Metro' (nor does it mean I cannot use double negatives in a published work). Since then, the company has not given an official name to that aesthetic and, more importantly, its underlying APIs. You may see it described as the interface for Windows 8, Windows RT, or Windows Store apps (in much the same way as you may see Prince file for a driver's license).

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Metro, for the Modern Man.

You may also see it frequently dubbed, "Modern". Of course, this is very difficult to use in conversation because of the grammar it invokes. So, feeling the Metro, Microsoft might be taking a little off the top and shortening it to "Mod". Clean. Trim. Proper. Concise. Microsoft has filed for the trademark in the US on December 9th. Mary Jo Foley is not sure what it may be used for, if anything at all, but speculates that it could finally describe the hole left by Metro's departure.

It is a little ironic, however, that 'Mod' could be used to describe the initiative that has caused the most damage to the user's ability to modify and customize their operating system. Don't mod that 'Mod'.

So, what does our readers think about the new (potential) name if granted and used as speculated?

Source: ZDNet

December 30, 2013 | 06:45 PM - Posted by Anonymous (not verified)

Mod (More Odiferous Dung), it truly fits the bill!

December 30, 2013 | 06:47 PM - Posted by Anonymous (not verified)

Mod (More Odoriferous Dung), it truly fits the bill!

December 30, 2013 | 09:05 PM - Posted by Anonymous (not verified)

If you have to rename a product three times that you've already released, I think it's time to stop what you're doing for 6 months, fire some people, hire some new people, and start running everything via community polls from your website.

Mod is already taken. It refers to several groups such as case modders, game modders, etc.

Mod sounds like one of Marge Simpson's unknown 3rd cousins.

April 9, 2014 | 08:03 AM - Posted by Stewart (not verified)

Every life bears the print of some of the most wonderful
and special moments, like birth, wedding, family. It’s a beautiful expression of great experiences that mingle up
with daily routines, and rough times. Those are the moments which make
you want to push forward, to continue with whatever lies ahead you

Stop by my web blog: father of the groom speech

December 30, 2013 | 09:59 PM - Posted by Anonymous (not verified)

M$ stop trying to MOD (Metroize Our Desktop) into a Phone/Tablet unproductive crAPP closed ecosystem!

December 31, 2013 | 11:45 AM - Posted by YTech

Not sure where the METRO name came from, but all this really looks Plaid!

Plaid Bland that is!

December 31, 2013 | 02:55 PM - Posted by Patrick3D (not verified)

Terrible name, I liked Metro, now I would just refer to it as the "Start Screen" or to be more specific "Windows 8 Start Screen". I would only refer to the apps as "Windows 8 Apps". No need to give the Start Screen a nickname, it is what it is. That also makes it obvious what it is in comparison to "Windows 8 Desktop". Obvious and simple.

Microsoft kind of shot themselves in the foot with the whole RT thing, and then made it worse by removing RT from the name with Surface 2.

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