Lionsgate Sponsors StarCraft II Touranments
Subject: General Tech | February 7, 2014 - 08:22 AM | Scott Michaud
Tagged: Starcraft II, esports
Movie studios are beginning to take video game tournaments seriously. MLG secured an ad deal with Relativity to promote their movies across its channels. Lionsgate, a more scrappy company known mostly for Michael Moore films until they took a risk on The Hunger Games, decided to one-up them and sponsor a whole tournament.
Actually, about three tournaments.
The first tournament will be run by Twitch and commentated by Nathanias and by NASL's RotterdaM and MrBitter (NASL is the company responsible for broadcasting WCS America since Season 2, 2013). It will have a $7,000 prize pool to be split among its 16 competitors. The tournament will be called, "Twitch Ender's Game on Blu-ray Tournament". Catchy.
Just a couple of days later, MLG will host the aptly titled, "MLG GameOn Ender's Game on Blu-ray Tournament". Its casters will be Team ROOT's Destiny and Catz, which is quite odd because both are competitors in the first tournament run by Twitch. Its prize pool is not yet announced. Other notable players include Scarlett, MajOr, MaSa, and Hitman.
The third "tournament" is actually a showmatch between the winners of each previous tournament. The two contestants will play a series against one another for a 70/30 split of $10,000 dollars.
It makes sense. The cost of running a StarCraft II tournament, including the prize pool, is probably significantly lower than most other ad campaigns. It just takes a company to think outside the box enough to actually do it. Lionsgate, of all the major film studios, is essentially the underdog as we alluded to earlier. Let's see how effective it is.
The Twitch tournament is currently on now and will run until February 9th. The MLG half will begin on the 11th. The Championship showmatch will be streamed by Twitch on February 22nd.