Letting the enthusiast down is one thing AMD, disappointing a major partner is another

Subject: General Tech | January 6, 2012 - 01:02 PM |
Tagged: amd, cray, interlagos

Many consumers have been annoyed with AMD this year, from the enthusiast on the bleeding edge trying to track down the elusive HD6990 to the bargain conscious market looking for  a Llano based system.  It certainly hurt AMDs bottom line to have product shortages and it has alienated customers to the point where they may not consider AMD parts in the future.  The shortages also ensured that AMD will miss an entire generation of laptops and pre-built PCs since assemblers like Dell and HP needed a guaranteed solid supply of chips before they would consider selling a product line based on those chips. 

The Register reported on even worse news for AMD this morning, it seems that Cray will miss their targeted revenue for Q4 2011 and it seems to be AMDs fault.  The delay of the Interlagos based APUs which Cray was basing its new line of high powered clusters on.  This is not the first time that this has happened, Cray has been burned by Opteron delays before.  In response Cray is designing a new cluster architecture that will be able to interconnect Intel and AMD chips over PCIe 3.0 lanes.  

These Cray machines that are being delayed have another problem as well.  Not only do they depend on the delayed Opterons they are also planned to incorporate NVIDIA's Kepler HPC cards which are suffering from a serious case of the delays as well.  Seems like it is a bad quarter to be Cray.

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"Cray is going to miss its revenue targets for the fourth quarter, the company warned Wall Street this morning before the markets opened, and it has pointed its finger (without naming names) directly at its main processor supplier, Advanced Micro Devices, as the cause of the miss."

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Source: The Register

January 6, 2012 | 02:11 PM - Posted by dreamer77dd

I wonder if they are able to learn from their mistakes. At least the chips dont have bugs in them like the phenom did. It is a new architecture for them but still. i am sure they wish they had more supplies also.

January 7, 2012 | 03:29 AM - Posted by Swoosh (not verified)

On the other side of AMD's success over their Radeon video card products and its sales. This issue is not the thing that AMD is not so very reliable as far as "deliverable and delays"
is concerned. IMO, AMD is doing what its best in order to keep up with the demands of their major partners and distributors, unfortunately as we all know they are having a busy hard time maintaining their innovations in order to provide upgraded lineup of processors particularly on the server side which affected their publicity but, AMD delays the release of some of their products for a very good reason
to ensure top most quality to meet the needs of their major partners and the "mass consumer" in general as well.

January 7, 2012 | 06:34 AM - Posted by Sihastru

lol, riiight...

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