Intel Releases $700 Bill of Materials For Thinnest Ultrabooks

Subject: General Tech, Mobile | August 5, 2011 - 02:00 PM |
Tagged: ultrabook.asus, Intel

Digitimes reported today that Intel will be meeting with its Original Design Manufacturer (ODM) partners in Taipei next week to discuss the Bill of Materials (BOM) that outlines the components to be used in Intel's Ultrabook notebook class.  The goal of the meeting will be to tweak the Bill of Materials such that the initial selling price will be below $1,000 USD.

Intel has further broken up the Ultrabook category into two thickness classes of 18mm and 21mm.  The 18mm reference designs, of which Intel has rendered five, have thus far omitted any optical drives.  An example of the 18mm design can be seen in the upcoming Asus UX21 and UX31 ultrabooks.  The proposed Bill of Materials for the 18mm ultrabooks is between $493 and $710 USD while the 21mm ultrabooks BOM is between $475 and $650 USD. 

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Beyond the Bill of Materials, the site notes that Intel is further planning to release next generation ultrabooks based on 22nm Ivy Bridge processors in 2012 and 22nm Haswell CPUs in 2013.  These ultrabooks will come in sizes ranging from 11" to 17."  The 11" to 13" models will have a thickness of 18mm while the 14" to 17" models will be of the 21mm variety.

Apple Insider notes that the push from Intel to keep the cost of materials and initial selling price for its ultrabooks below $1,000 may be due to the $999 entry level Macbook selling so well and Intel's desire to provide a competitive product that can match the thin-ness of the Mac notebooks and is priced to sell.  Do you think Intel's ultrabooks will catch on with consumers, or will it be another niche and/or gimmick product?

Source: Digitimes

August 5, 2011 | 04:00 PM - Posted by Anonymous (not verified)

I think these coputers will do very well. Light weight, portability and long battery life of a netbook in a full fledged system (not a crippled web appliance). As with netbooks though, the fly in the intment is not going to be the hardware, but rather Windows. So long as windows is the OS, there will be little to differentiate any of these rigs from any of the Mac's. Add to that Window's inherent security issues and need for anti virus protection and your are basically building commodity versions of Macbooks.

August 6, 2011 | 07:50 AM - Posted by Jules (not verified)

I don't see them drop to price range of 475$-710$ unless...

Unless Intel is offering kickbacks again.

August 7, 2011 | 03:23 AM - Posted by Anonymous (not verified)

You can probably BET that Intel is still bribing and threatening everyone in the PC supply chain...

I can't believe Intel got caught bribing retailers like MediaMarkt not to sell competitors' products.

I can't believe that Intel got away with secretly bribing Dell and HP (and pretty much all the OEMs) to not make products based on AMD's chips... Or at least limit their use of AMD's processors to single-digit percentages (as in the case of HP).

Intel is one interesting company:(

August 6, 2011 | 08:09 AM - Posted by Eric (not verified)

I think they could do well too, but really, from Intel's POV isn't an Apple sale an Intel sale? Why work so hard to try to bring other manufacturers up to speed with the Macbook Air? My initial thought was they wanted to lower the price bar in hopes of selling more units, but with them struggling to get other manufacturers to even meet the $999 price (much less beat it) that is starting to seem more and more unlikely.

August 6, 2011 | 11:41 AM - Posted by Anonymous (not verified)

2013?? Why??? I need something like this NOW.

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