Intel, Omnicom Media Group Announce Collaboration to Bring Internet-Delivered Ads to TVs

Subject: General Tech | September 25, 2006 - 01:41 PM |
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Santa Clara, Calif., and New York,
Sept. 25, 2006 - Intel Corporation and Omnicom Media Group (OMG), which
includes global media agencies OMD Worldwide and PHD Network, today
announced a collaboration to develop "10 foot" or large screen
advertising templates for Internet-delivered advertising to TVs
connected to Intel® Viiv™ technology-based computers
. The effort will
connect content owners and advertisers to advance how interactive,
broadband-delivered advertising is best tailored to specific
programming and audiences, and best presented on large screen sizes in
TV-like "10 foot" viewing environments.

The enabling of ad-supported
interactive viewing in the "10 foot" environment will help fuel more
compelling and premium entertainment experiences. Intel Viiv technology
delivers a variety of rich, entertainment content to the TV from the
Internet and provides a foundation for interactive and highly targeted
advertising in the living room. Creating such an environment will
require the development and design of easily repeatable, "10 foot"
user-interface advertising templates, which will help generate new
business opportunities for advertisers and content creators alike.