Google versus the law of unintended consequences

Subject: General Tech | May 16, 2018 - 01:21 PM |
Tagged: google, alphabet, chrome, ads

Killing off autoplaying adverts in Chrome is a wonderful thing and has brought peace and quiet to many a browsing session, unless you are someone who likes to play games in your browser.  It seems some games are not functioning properly, even after being whitelisted and so in the new version Google will be rolling back that change to give devs time to change how their games work.  This likely means a fair amount of games are about to be abandoned as Google does not intend to change how their block works but are instead putting the onus on the devs to change the code on their free to play games.  The Inquirer links to the Chromium blog so you can get the news straight from the horse's mouth.

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"GOOGLE HAS been forced to roll back its new autoplay policy for web video in Chrome after it became apparent that it was borking legitimate content."

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Source: The Inquirer

May 16, 2018 | 04:55 PM - Posted by GundamnThemAdsCantEvenStreamMyGiantRobotAnimeSmoothly (not verified)

Killing off autoplaying adverts in Chrome or any other browser should be Job One for everyone with folks even able to directly report websites that are autoplaying those annoying ads. Let the search engines completely delist any websites that violate that autoplay restriction and then those websites will become unknown very quickly.

Autoplaying ads and some websites that cause 4 core 8 thread CPUs to jump to above 40% CPU utilization should get delisted if that useage is not gaming or streaming related. Users should be able to explicitly limit a web-page's CPU/GPU cycles usage with any scripts making use of too much processor cycles or even bandwidth unnecessarily also able to be halted.

Google and the other search engines need to start delisting websites that are not really offering anything but clickbait and tons of ads in an effort to fleece the visitors. Chrome should be blocking those ads that auto scroll also as that's really annoying when trying to read.

Really the Browser needs to auto-wrap any ads in a closable box control/container and the user able to close that ad along with its running script because those little ad providor close boxes often times do not work. Users also need direcrt control over just what Browser/OS UI/API control features that the webpages and ads/ad scripts should have control over with the user the only one in charge of any scrolling/other UI functionality related to mouse movement and mouse actions. Users need more ability to whitelist websites that do not violate the users space and blacklist the ones that are constantly violating the user's browsing experience.

The onus on the developers and script kiddies needs to remain and also inulude UI control violations and a lot of the ad problems on streaming sites can be directly traced to those online web based gaming folks who have the most annoying ads that are even cause disruption to the streaming content that the user wants to watch.

May 19, 2018 | 01:08 PM - Posted by razor512

Google needs to do this especially on mobile browsers. Too many sites now use auto playing video ads where when trying to read an article, you will see a video ad playing with the audio muted. It wastes data, causes the device to drain the battery more rapidly, and slows things down.

In rooting and installing adaway on my smartphone, my monthly data use dropped by over 70% without really changing my use habits. I largely surf the web, use reddit, and check various news sites.

The browser also ends up using only a fraction of the RAM when blocking ads.

While I understand that websites need to make money, but it doesn't mean that users should not be able to protect them self. If a website has bad ads (auto playing video ads, ads that follow as you across, or ads with any kind of scripting), google should make it so that they are never listed on the first page of results. They should also include filters in the browser to completely block the ad networks that serve those bad ads.

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