Good news everybody! Those 30 second Youtube ads are going the way of the dodo

Subject: General Tech | February 17, 2017 - 03:35 PM |
Tagged: youtube

Perhaps someone at Youtube noticed that most people flip to another tab or browser window during those unskippable ads that are frequently played at the beginning of videos.  Whatever the cause of the sudden outbreak of common sense, as of 2018 there will no longer be 30 second long ads which are unskippable.  This does not mean you will be free of ads, there will instead be unskippable ads of 15-20 seconds for you to ignore and you will still have ads in the middle of long videos.  They do have to sell more Red subscriptions after all.  Slashdot has linked to the original statement if you seek confirmation.

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"We're committed to providing a better ads experience for users online. As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," Google said."

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Source: Slashdot

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February 17, 2017 | 04:24 PM - Posted by zme-ul

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February 17, 2017 | 05:33 PM - Posted by Jeremy Hellstrom

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Warning, has been known to cause sudden facial inversion and is highly addictive, withdrawl symptoms often include death.


February 17, 2017 | 04:26 PM - Posted by ipkh (not verified)

On the whole YouTube red is almost worth it. I get so many repetitive ads I've seen before. I just wish we could set Beyer ad preferences. For example, no adult beverage ads and such, and a "I'm sick of this ad button ".

February 17, 2017 | 05:34 PM - Posted by odizzido (not verified)

Best way to watch youtube these days is to open the video you want to watch and let it play muted in the background. Come back to it later, hit the replay button, and it's ad free. Youtube is pretty much unwatchable for me now if I don't do that.

February 18, 2017 | 12:03 AM - Posted by Anonymous (not verified)

Youtube has ads?

February 18, 2017 | 07:45 AM - Posted by collie

I've always wondered how it works, who decides if the add is un-skippable? Is it the advertiser, or the ad-distribution service, or the site itself? Do they pay more to be unskippable?

From where I'm sitting the only ads I pay attention to are the ones that summarize what they are in the first 5 seconds then give you the choice to watch for more details or skip.

February 18, 2017 | 11:23 AM - Posted by Shambles (not verified)

There are ads on Youtube? Looks over at ad blocker and youtube-dl.

February 18, 2017 | 12:46 PM - Posted by Kommando Kodiak (not verified)

What ads? XD

February 21, 2017 | 03:10 PM - Posted by Anonymous (not verified)

What ads?

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