Corsair Enters the Streaming Market with Acquisition of Elgato Gaming
Subject: General Tech | June 27, 2018 - 11:03 AM | Ken Addison
Tagged: stream deck, elgato gaming, corsair, capture card, 4k60 pro
Today, Corsair announced their plans to acquire German-based Elgato Gaming, who specializes in hardware accessories targeted at game streamers.
Elgato got their start in 2002 with the Mac-Only EyeTV line of TV tuning and capture products. Despite selling off the EyeTV business in 2016, Elgato's gaming division has continued to provide compelling products for internet broadcasters.
Elgato will be keeping their other business segment of connected home product division, which will be renamed Eve Systems.
The marriage between Corsair and Elgato Gaming makes a lot of sense. Elgato has worked hard over the past few years to become a go-to brand for the rapidly increasing game streaming market segment. From cutting-edge consumer capture products like the Elgato Game Capture 4K60 Pro we took a look at late last year, to more innovative devices like the Stream Deck, Elgato makes the type of products that would make sense under the Corsair umbrella.
We aren't sure if the Elgato Gaming brand will stick around due to it's highly cultivated brand recognition, or if these products will instead be folded into the Corsair Gaming brand. I would guess that we see Elgato remain in the short term, but eventually, all streamer-oriented products will be branded as Corsair products.