Board shorts, the GPU market shrinks a bit

Subject: General Tech, Graphics Cards | September 7, 2018 - 01:36 PM |
Tagged: jon peddie, gpu market share, amd, nvidia

Last week we had a peek at the overall GPU market, including APUs, and the news was not great.  This week Jon Peddie released details on the discrete GPU market, which also saw contractions.  When you look at this quarter versus last quarter, sales dropped by 28% and are down 5.7% from this time last year, similar to the trend we saw with the total market.  If you look back over time Q2 tends to be a bad quarter for GPU sales and the current market is actually larger in total volume than two years ago, before the mining craze was fully underway. 

You can see the details of AMD and NVIDIA's quarter below.

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The market shares for the desktop discrete GPU suppliers shifted in the quarter, Nvidia increased market share from last quarter, while AMD enjoyed an increase in share year-to-year."

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Source: Jon Peddie

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September 7, 2018 | 02:45 PM - Posted by BuyersMarketForAllGPUs (not verified)

"When you look at this quarter versus last quarter, sales dropped by 28% and are down 5.7% from this time last year"

And there goes the cryptocurrency sales with Nvidia stuck with excess inventories of Pascal DIEs. So Now it's mostly gaming market sales and the figures return more inline with the GPUs’ Raster/ROP Pixel Fill Rate figures where Nvidia leads in ROP Counts/Pixel Fill Rates with the GP102 Based GTX 1080Ti(88 ROPs and the Pixel Fill Rates Unmatched). AMD while the Crypto Market was strong was ahead in shader core counts to Nvidia’s Shader core counts and the miners are only interested in shaders cores and hashing numbers performance. But now it’s just ROP counts that matter again to gamers with Ray Tracing and Tensor Cores still an untested un-reviewed technology.

AMD will not be selling more consumer Discrete GPUs than Nvidia for gaming where ROPs and FPS matters. Even Nvidia's Ray Tracing and AI/Tensor Core IP is met with mostly scorn as Nvidia's Fanboys like their FPS bragging rights more than any better image quality at the moment. Gamers appear to be at some drag race contest where FPS matters the most and that's expected considering that the majority of gamers are clueless and one need only look at the fascination with LEDs and other Rig lighting instead of any technological details that Bubba will never be able to comprehend.

Nvidia has loads of lower cost Pascal inventory to foist onto its AIB Partners that only really want the newer RTX SKUs but they will have to take Pascal units on in order get access to Turing. Gamers(FPS Freaks) may want to look at dual Pascal SLI gaming if they are more interested in FPS than any other metric until the RTX gaming ecosystem become mature enough to warrant the change.

Nvidia did not learn from AMD’s mistakes as far as AMD’s past inventory issues where AMD likewise was burned with the first round or fickle crypto market behavior. Nvidia still has Loads of Pascal DIEs in inventory for any gamers who have turned their noses up at Turing and Ray Tracing with Tensor Core denoising, unless Turing gets better Pixel Fill Rate performance than Pascal. There is going to be a lot of legacy games that will need to be tested on Turing but really Nvidia will still be happy to sell of its excess Pascal inventory anyways.

Nvidia's Consumer RTX SKUs will still become popular with the Non gaming Graphics Folks if they can get even better Ray Tracing results on Nvidia’s RTX Hardware than they can on any Pascal or Vega regular shader core accelerated Ray Tracing done on the older GPU generations from both Nvidia and AMD. Nvidia's got loads of time and money in which to tweak is new Turing SKUs and that AI based Denoising and other AI accelerated image processing will instantly be popular with the non gaming Graphics Software folks even if the gamers are not quite yet on board with the new IP.

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