And now for a brief commercial break...
Subject: General Tech, Mobile | March 4, 2012 - 09:29 AM | Scott Michaud
Tagged: ultrabook, Intel
Intel… really likes Ultrabooks.
Over the last year Intel has been attempting to push their Ultrabook platform in an attempt to promote the PC platform as both elegant and mobile. They only want to do what is best for the PC -- especially the ones which contain the most and the highest profit margin Intel parts. Is that really too much for the big blue to ask?
The real irony would be if this ad campaign increases Eyefinity sales…
Within the last year Intel has pushed Ultrabooks from as many different angles as they possibly can. They bargained with manufacturers to take the risk and develop these higher-end laptops. They set aside 300 million dollars toward technologies to further Ultrabooks in any way possible from batteries to software. Intel now completes their Ultrabook platform support triangle: they advertise the heck out of them.
So what do you see from this, a WOW or a FAIL?