ASUS may be out of HDDs but they are not out of tablets
Subject: General Tech | November 1, 2011 - 04:11 PM | Jeremy Hellstrom
Tagged: asus, netbook, tablet, ultrabook
ASUS seems to be sitting in a very nice place in the market, with several flavours of 'killer' products, so that which ever ends up winning the form factor battle ASUS will come out with a profit. In this high tech game of rock, paper, scissors we have The Ultrabook, with their newly released Zenbook, The Netbook, their Eee series being the best known and The Tablet, being that nice looking Eee Pad Transformer. They even still sell laptops for those who prefer to exercise their arms and core. Which ever form factor becomes dominant ASUS already has a model out now, with new ones on the way, which explains the 11% growth in profit they recorded this quarter.
One major benefit ASUS has with these smaller form factors is that they all use flash memory for long term storage. With the devastation hitting Thailand as flood waters cover homes and businesses, the tech world also watches the stocks of platter based HDDs plummet. In fact ASUS reported to The Inquirer that they expect to be out of hard drives by the end of the month. That will only effect the larger form factors, ASUS may still hit the 1.8 million tablets shipped target that they are aiming for by the end of 2011.
"ASUS managed a slight increase in profit for the third quarter of this year, despite the global slowdown in PC sales.
ASUS is still shipping notebooks, but has also been strong in netbooks and has launched its own fondleslab range, all siblings to its popular Eee PC netbook, led by the Eee Pad Transformer, but to eventually include the Eee Memo, Slider and Slate."
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