AMD Sharpens Focus On Latest Multimedia Technologies To Create Immersive Mobile Entertainment Experi

Subject: General Tech | February 12, 2008 - 01:17 PM |

BARCELONA, SPAIN - Feb. 12, 2008 - Today at the GSMA Mobile World
Congress, AMD (NYSE: AMD) announced an expanded portfolio of products
and technologies to enable such popular, media-rich applications as
mobile TV, 3D games and high-fidelity audio, delivering immersive
entertainment to tomorrow's mobile phones and handheld devices.
AMD has enhanced its established line of innovative, open-standard
handheld device technologies with upcoming AMD Imageon processors,
as well as next-generation 3D and vector graphics cores available for
licensing. These new AMD offerings are designed to allow device
manufacturers and network operators to support today's most popular
applications, as well as cutting-edge applications that will thrill
tomorrow's mobile consumer.

"Today's mobile consumers demand devices and services capable of
providing outstanding entertainment. AMD is committed to enabling
advanced graphical interfaces that deliver The Ultimate Visual
Experience(tm) on the go," said Adrian Hartog, senior vice president and
general manager of AMD's Consumer Electronics Group. "Our latest
handheld technologies allow AMD to better address new and emerging
applications, such as 3D gaming and mobile TV, as well as satisfy
today's consumers who crave portable music players and full-function
touch-screen mobile phones."

Source: AMD

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