AMD Branded SSDs good; Radeon R7 branded SSDs not so much

Subject: General Tech | August 8, 2014 - 12:39 PM |
Tagged: ssd, radeon r7, confusing, amd, 19nm

In a branding move that has no possibility of causing confusion, AMD has announce the name of their new SSD line and it seems that the next Radeon R7 240 you buy might be a GPU or then again it might not be.  Brand confusion aside, the drives will use 19nm Toshiba NAND fabbed at SanDisk and are predicted to perform similar to other drives with the same NAND, reads of 550MBps and 530MBps write.  However as we well know the key to performance lies in the controller and the number of channels so it will be interesting to see the first benchmarks.  As The Inquirer points out this could lead to the release of AMD branded machines, containing AMD made APU, RAM, SSD and discrete GPU.

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also Radeon

"The Radeon R7 range consisting of 120GB, 240GB and 480GB flavours and is designed to appeal to the gaming market, putting it in direct competition with Micron's Crucial range which expanded to include the MX100, which premiered earlier this year claiming 89 percent performance improvement over a standard hard drive."

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Source: The Inquirer

August 8, 2014 | 01:50 PM - Posted by razor512

Ahhh 19nm flash
I can see it now

User complaint: SSD failed after driver update :(

AMD response: Hold on, you thought you could write 256MB of data to your SSD and not have it fail?

August 8, 2014 | 02:00 PM - Posted by collie

I would build a totally AMD system, I think that's a nifty idea actual. If they have someone make a amd red and black case, some "Built for Radeon" case fans and even a "Never settle forever" psu, then fanboys like me would get wet for the idea.

August 8, 2014 | 02:04 PM - Posted by Jesse (not verified)

Great, now all they need to announce is an "FX" line of PSUs and new "Athlon" cases...

August 8, 2014 | 02:15 PM - Posted by biohazard918

Don't forget the motherboards! after that its on to mice, keyboards and headsets.

August 8, 2014 | 02:18 PM - Posted by H1tman_Actua1

Typical AMD...FTF!

August 8, 2014 | 02:28 PM - Posted by Anonymous (not verified)

AMD is going to brand itself into oblivion. Before you know it, they'll be selling NVIDIA GPUs.

AMD Radeon R7 760Ti...

August 8, 2014 | 02:54 PM - Posted by Anonymous (not verified)

no kidding. Sometimes AMD seems like it's trying to put itself out of business.

August 8, 2014 | 02:33 PM - Posted by ZoA (not verified)

I would totally dig affordable black case with red highlights, does not have to be AMD branded, but if they would sell it at reasonable price I would buy if from them.

Also I can see where R7 branding might be a problem for novice buyer. AMD is already selling GPU and DDR3 with same designation so that might cause some confusion. Seems R7 is more of designation of price model (performance level models) so entire array of different products can bare same designation.

We can get idea what R# designation actually mean to AMD from this page advertising AMD DDR3:

I wonder if AMD will eventual sell R9 SSD, and could it passably be PCI-E, or SATA-E. I would imagine if their current SSD offerings are best they plan they would brand it R9, but as it is branded R7 maybe we will see something faster or bigger in the near future.

August 8, 2014 | 05:13 PM - Posted by Anonymous (not verified)

They need to close down that mental healthcare ward they use as their marketing department.

Also would help if they interacted more with the community.

Would help to find out that AMD cpu`s is the thing everyone really wants, instead of everything else expect the cpu.

August 8, 2014 | 06:51 PM - Posted by Anonymous (not verified)

I'm surprised no one mentioned yet that they're going to be rebranded OCZ Vector drives.

Notice the Barefoot 3 controller:

August 9, 2014 | 02:37 AM - Posted by Global (not verified)

AMD have CPU,APU,GPU,RAM,Laptop,Tablet, API and now SSD.
AMD ruling the I.T World.

August 9, 2014 | 02:39 AM - Posted by JohnGR

So many fanboys here. So much hate for AMD. I guess everyone this days wants to be able to buy a $300 Celeron and a $400 GT X40.

Being able to sell about every part of a PC to an OEM, makes life for the OEM easier. The OEM doesn't have to negotiate with 3-4 companies to buy 3-4 parts, but only one.

This also helps Toshiba to put one more recognizable brand on it's SSDs.

Intel already sells microprocessors with graphics, motherboards and SSDs. AMD is just trying to level the field, at least with it's product lines, because we all know that it can't offer the $$$gifts and discounts$$$ Intel is offering.

August 10, 2014 | 06:28 PM - Posted by dlpatague (not verified)

Speaking from an OEM point of view, this does not help anything...

AMD re-branding a Toshiba/OCZ SSD has no benefits at all. In fact it would be cheaper for an OEM computer building company to go directly to the SSD OEM, Toshiba, then to try to go through AMD. AMD does NOT manufacture the SSDs, therefore the cost of manufacturing the SSDs would be put on Toshiba. Of course AMD would pay Toshiba part of the sales earnings, but that is not nearly 100% of the manufacturing costs and everything else that goes into making an SSD. So AMD would not make a profit and it would be more expensive for an OEM builder to go through AMD. This is the same thing for all components.

Intel does not make motherboards anymore. And yes they make graphics, but that is only onboard graphics. Intel's SSDs are manufactured by them. They even make their own flash and controllers. Even when they use another controller like SandForce they still manufactured the SSDs, used their own IMFT flash, and created their own firmware. You think AMD will even do that?

The naming scheme if anything should have been changed because obviously consumers may get confused being that they are exactly the same as their GPU names.

It seems to me that AMD has lost their originality and now they are just becoming another follower trying to reach their hands into every market since they are no longer leading in any market. Now that's not the bad part though, the bad part is that they are not standing out in a crowd that is already getting compacted. They are becoming just mediocre at what they do. That will not help to keep their company alive.

August 9, 2014 | 08:57 PM - Posted by remon (not verified)

Idiots, they should have called them RaidOn.

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