AMD Jumps on the Stereoscopic 3D Bandwagon
Subject: Cases and Cooling | March 15, 2010 - 10:11 PM | Jonathan Hung
Today at GDC, AMD has revealed its Open Stereo 3D Initiative thus officially putting AMD in the stereoscopic 3D arena with its main competitor NVIDIA. According to this post at 3D Vision Blog (via Engadget), AMD will push for more open standards on stereoscopic 3D and better compatibility between vendors.
The initiative includes S3D support for DirectX 9, 10, and 11, Blu-Ray 3D, and of course S3D on Eyefinity using 120Hz displays.
NVIDIA does not appear to be concerned about this move by AMD at all, and pointed out the fact they are the leaders in this area and the increased competition will just mean a stronger market position for themselves.
Is it me or is the stereoscopic 3D market feeling very crowded these days? Without a proven demand or appetite for this kind of technology from consumers, there are a lot of companies investing heavily in it. In some ways, it feels like a technology bubble to me, but time will tell.
"The idea of the open initiative is to offer consumers additional
choices when selecting an S3D solution, more innovations and of course
help in lowering the costs for the hardware and software making it
easier for wider adoption. ATI (AMD) and its partners will supposedly
soon announce a lineup of 3D products, including a 3D-enabled ATI
Eyefinity technology (to counter Nvidia’s 3D Vision Surround), 120Hz
3D-ready displays and notebooks, active shutter glasses and passive
polarized ones (have you heard of passive shutter glasses!?), S3D
support for DirectX 9, 10 and 11, Quad Buffered OpenGL, Blu-ray 3D
support. As you can see from the presentation slide above the 3D-gaming
middleware partners are DDD and iZ3D, and for Blu-ray 3D support
ArcSoft and CyberLink."