NVIDIA just wrapped up its CES keynote, and in addition to the expected unveiling of the RTX 2060, the company announced new mobile GeForce RTX options. More than 40 upcoming laptops, including 17 sporting NVIDIA’s Max-Q design, will offer RTX 2080, RTX 2070, and RTX 2060 graphics options.

NVIDIA CEO Jensen Huang likened GeForce RTX-powered laptops to a gaming console platform, pointing out multiple times performance comparisons to traditional game consoles like the PlayStation 4.

Laptops are the fastest growing gaming platform — and just getting started. The world’s top OEMs are using Turing to bring next-generation console performance to thin, sleek laptops that gamers can take anywhere. Hundreds of millions of people worldwide — an entire generation — are growing up gaming. I can’t wait for them to experience this new wave of laptops.

New GeForce RTX laptops will continue to support features like WhisperMode, which paces frame rates for AC-connected laptops to reduce heat and therefore fan noise, NVIDIA Battery Boost, which uses GeForce Experience to optimize performance for longer battery life, and of course G-SYNC.

Beyond gaming, NVIDIA is touting the benefits of the RTX platform for content creators, such as real-time video encoding for live streamers, faster rendering for video editors, and accurate interactive lighting, reflections, and shadows for animators.

Laptops sporting GeForce RTX cards will be available starting January 29th from NVIDIA partners including Acer, Alienware, ASUS, Dell, Gigabyte, HP, Lenovo, MSI, Razer, and Samsung. Pricing, detailed configuration options, and exact availability will vary and is not yet available for all manufacturers.