The popular ASUS STRIX series has recently been updated with the DirectCU III custom cooler, on both the GTX 980 and the new Radeon Fury.  This version uses dual-10mm heatpipes and Triple Wing-Blade fans which are billed as providing 220% larger surface area as well as an increase in air pressure of 105%, which provide a claimed 40% reduction in temperature.  We cannot directly compare the cooling ability directly to the retail model, however [H]ard|OCP's tests show you can indeed cool a Fury on air, 71C at full load is lower than the 81C seen on a GTX 980.  Even more impressive is that fans were only at 43% speed and operating almost silently, at the cost of increased noise you could lower those temperatures if you desired.  Check out their full review to see how the card did but do take note, [H] does not at this time have access to the new GPU Tweak II utility required to overclock the card.

-update – now with less X's

"AMD's Radeon Fury X is here, the AMD Radeon R9 Fury presents itself and we evaluate a full retail custom ASUS STRIX R9 Fury using ASUS' new DirectCU III technology. We will compare this to a GeForce GTX 980 using the new drivers AMD just released and find out what kind of gameplay experience the R9 Fury has to offer."

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