Subject: Mobile
Manufacturer: ASUS

Introduction and Specifications

The ASUS Zenfone 2 is a 5.5-inch smartphone with a premium look and the specs to match. But the real story here is that it sells for just $199 or $299 unlocked, making it a tempting alternative to contract phones without the concessions often made with budget devices; at least on paper. Let's take a closer look to see how the new Zenfone 2 stacks up! (Note: a second sample unit was provided by Gearbest.com.)

zenfone2_cover.jpg

When I first heard about the Zenfone 2 from ASUS I was eager to check it out given its mix of solid specs, nice appearance, and a startlingly low price. ASUS has created something that has the potential to transcend the disruptive nature of a phone like the Moto E, itself a $149 alternative to contract phones that we reviewed recently. With its premium specs to go along with very low unlocked pricing, the Zenfone 2 could be more than just a bargain device, and if it performs well it could make some serious waves in the smartphone industry.

The Zenfone 2 also features a 5.5-inch IPS LCD screen with 1920x1080 resolution (in line with an iPhone 6 Plus or the OnePlus One), and beyond the internal hardware ASUS has created a phone that looks every bit the part of a premium device that one would expect to cost hundreds more. In fact, without spoiling anything up front, I will say that the context of price won't be necessary to judge the merit of the Zenfone 2; it stands on its own as a smartphone, and not simply a budget phone.

zenfone2_light.jpg

The big question is going to be how the Zenfone 2 compares to existing phones, and with its quad-core Intel Atom SoC this is something of an unknown. Intel has been making a push to enter the U.S. smartphone market (with earlier products more widely available in Europe) and the Zenfone 2 marks an important milestone for both Intel and ASUS in this regard. The Z3580 SoC powering my review unit certainly sounds fast on paper with its 4 cores clocked up to 2.33 GHz, and no less than 4 GB of RAM on board (and a solid 64 GB onboard storage as well).

Continue reading our review of the ASUS Zenfone 2 smartphone!!

ASUS Announces the ZenFone 2 Powered by Quad-Core Intel Atom

Subject: Mobile | May 18, 2015 - 02:00 PM |
Tagged: ZenFone 2, smartphones, intel atom, atom z3580, asus

ZenFone 2 is the new flagship smartphone from ASUS ZenFone, and features a new design powered by an Intel Atom Z3580 (Moorefield) processor with a massive 4GB of RAM.

zenfone2_main.png

The phone has a 5.5-inch 1080p IPS display with 403 PPI for crisp scaling, and the “Ergonomic Arc” design includes a volume-control key on the rear of the phone “within easy reach of the user's index finger”, with a curved profile that tapers to a 0.15 inch at the edges.

The camera also features a 13 MP PixelMaster camera with a f/2.0 aperture and claimed “zero shutter-lag”. The battery weighs in at 3000mAh and features “BoostMaster” fast-charge technology that sounds similar to Qualcomm’s Quick Charge 2.0 standard.

But one of the most attractive features will be price, as ASUS will be selling these online through their retail channels as affordable unlocked smartphones:

  • 2GB / 16GB storage / Atom 3560 - $199
  • 4GB / 64GB storage / Atom 3580 / QuickCharger - $299

Here's look at the specifications:

  • CPU: Intel Quad-Core 64-bit Atom Z3580 @ 2.3GHz (Min Clock 333MHz, Max Clock 2333MHz)
  • GPU: PowerVR Series 6 G6430 with OpenGL 3.0 Support (Min Clock 457MHz, Max Clock 533MHz)
  • Display: 5.5in IPS, 1920x1080 resolution (403 PPI), Corning Gorilla Glass 3 with Anti-Fingerprint Coating
  • Memory: 4GB 800 MHz LPDDR3
  • Storage: 64GB eMMC
  • SIM: Support Dual active micro-SIM
  • Micro-SD slot: SDXC support up to 128GB
  • Modem: Intel XMM7260 LTE-Advanced
    • FDD LTE 1/2/3/4/5/7/8/9/177/18/19/20/28/29
    • TDD LTE 38/39/40/41
    • WCDMA 850/900/1900
    • TD-SCDMA 1900/2100
    • EDGE/GPRS/GSM 850/900/1800/1900
  • Wireless: WiFi 802.11a/b/g/n/ac
  • Rear Camera: 13MP, aperture f/2.0, sensor size 1/3.2 inch
  • Front Camera: 5MP
  • Maximum Video Resolution: 1080p/30
  • Battery: 3000 mAh Lithium-Polymer (11.4 Wh), Boostmaster Fast-Charging
  • Colors: Glacier Gray, Osmium Black, Glamour Red, Sheer Gold
  • Dimensions: 152.5 mm x 77.2 mm x 10.9-3.9 mm (6 x 3.04 x 0.43-.15 inches)
  • Weight: 170g

PR after the break.

Source: ASUS

CES 2015: ASUS Announces Flagship ZenFone 2 Smartphone with Android 5.0

Subject: Mobile | January 5, 2015 - 03:02 PM |
Tagged: ZenFone 2, zenfone, smartphone, lollipop, ces 2015, CES, asus, Android 5.0, Android

ASUS has announced the all-new ZenFone 2 (model ZE551ML, if you prefer), their 5.5-inch flagship smartphone in the ZenFone family.

ASUS ZenFone 2.png

The ZenFone 2 has a new ergonomic design that tapers to a slim 3.9mm at the edges, and the front is dominated by a 5.5-inch full HD IPS display (1080x1920) with 403-ppi pixel density and a 178-degree viewing angle. (Does this sound familiar, Apple iPhone 6 Plus?) The ZenFone 2 also features 13MP rear and 5MP front “PixelMaster” cameras, and is powered by a quad-core 64-bit Intel Atom processor with 4GB RAM, and 4G/LTE connectivity from the Intel SoC.

Brand New ZenUI.jpg

Specs are useless without an interface, and ASUS is using the latest version of Android, 5.0 “Lollipop”. This is not “stock” android, however, as ASUS is using a new version of their ZenUI, which they claim is “the world’s first fully-customizable interface”. The phone is bundled with Trend Micro security software as well (ah, bundled software) and gets its juice from a large 3000mAh battery with fast-charging technology (which I personally find indispensable with my Nexus 6).

ASUS ZenFone 2 colors.png

Available in all of these phone-tastic colors

The screen is protected by the industry-standard Corning Gorilla Glass 3, which has an anti-fingerprint coating to reduce friction. One odd design feature is the position of the volume control, which is on the middle of the phone's back (just under the rear camera).

The ZenFone 2 will start at $199 USD (I would assume this is a contract price), but no specific word on availability yet.

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Source: ASUS