Subject: General Tech | March 1, 2018 - 12:54 AM | Alex Lustenberg
Tagged: western digital, video, TS-PC, thunderbolt 3, Thrustmaster, tekq, snapdragon 700, SN720, SN520, Samsung, Ryzen 5 2400G, qualcomm, podcast, logitech, Huawei, galaxy s9, g613, g603, bitmain
PC Perspective Podcast #489 - 03/01/18
Join us this week for Ryzen 5 2400G Compute, Thrustmaster TS-PC Wheel, and more!
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Hosts: Ryan Shrout, Jeremy Hellstrom, Josh Walrath, Allyn Malventano
Peanut Gallery: Alex Lustenberg, Ken Addison
Program length: 1:29:41
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Subject: Mobile | February 27, 2018 - 04:46 PM | Ryan Shrout
Tagged: snapdragon 700, snapdragon, qualcomm
During the Qualcomm keynote at Mobile World Congress today, company President Cristiano Amon announced the Snapdragon 700 family of mobile processors targeted at a tier, expectedly, between the flagship 800-series and the mid-range 600-series.
Qualcomm was more than a little light on specifics of this new chipset, what technology it is going to differentiate with as it squeezes in the middle of the two opposing chip families, and what performance levels we should expect. What we do know is that Qualcomm wants to bridge the gap between the 600 and 800 SoC with additional “features and performance” for the 700-series. Qualcomm tells us that we should expect advances over the 600-series to include “on-device AI supported by the Qualcomm Artificial Intelligence (AI) Engine, and improvements to camera, device performance and power, supported by the heterogeneous compute power of premium features including the Qualcomm Spectra ISP, Qualcomm Kryo CPU, Qualcomm Hexagon Vector Processor and Qualcomm Adreno Visual Processing subsystem.”
Well, that…kind of covers most everything that makes up the feature set of the Snapdragon 845. What we are going to be looking for now as more information is revealed is what degree the advancements in those areas reach when compared to the already announced Snapdragon 600 parts.
Qualcomm does confirm in its press release that the 700-series of mobile platforms will utilize a Kryo CPU design, as opposed to a completely off-the-shelf Arm Cortex processor. In fact, Qualcomm states that it “will debut new architectures across the mobile platform, including Qualcomm Spectra ISP, Kryo CPU and Adreno Visual Processing subsystem,” leading me to believe we will see some slightly cut back, slightly slower version of what already exists in the Snapdragon 845 today.
This division makes sense if we assume Qualcomm is going to move this direction rather than having a significant gap in Snapdragon 600-series parts, as it it has done previously. The current lineup in the 600-family has a model that uses Kryo and another that uses standard Arm cores. Rebranding that higher end 600-series part as the 700-family makes it more relatable to the technology changes inside.
No specifics on the LTE modem that is integrated were given.
The primary target for this new chipset family is the Chinese smartphone market, where they demand flagship-level features but have less of an appetite to absorb flagship-level pricing. Qualcomm is probably going to use the 700-series to nearly match the performance and capabilities of the 800-series in those regions, choosing to earn additional market share (and revenue) over pushing for raw profits with customers that might choose to ignore the 800-series due to pricing.
Sampling of the Snapdragon 700 Series Mobile Platform will start sometime in the first half of this year, and hopefully we will learn more on the specifications of these products before summer.