Do Not Track is no more effective than placebo

Subject: General Tech | October 17, 2018 - 01:02 PM |
Tagged: do not track, placebo, fooled you, security

To the cynics among us it will come as no surprise that the Do Not Track option on your browser does almost nothing to protect your privacy.  The option was conceived as an additional string sent out with your metadata, DNT:1, which the website you connected to would receive and honour.  That, of course, is the rub.  You have to trust sites which depend, at least in part, on advertising revenue to refrain from targeting you with advertisements.  This does not happen apart for a very few exceptions which has led Mozilla to consider incorporating stronger protections in their browser. 

Follow the links from Slashdot to learn more.

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"According to a recent survey by Forrester Research, a quarter of American adults use "Do Not Track" to protect their privacy. (Our own stats at Gizmodo Media Group show that 9% of visitors have it turned on.) We've got bad news for those millions of privacy-minded people, though: "Do Not Track" is like spray-on sunscreen, a product that makes you feel safe while doing little to actually protect you. "

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Source: Slashdot