Thank you for all you do!
Much of what I am going to say here is repeated from the description on our brand new Patreon support page, but I think a direct line to our readers is in order.
First, I think you may need a little back story. Ask anyone that has been doing online media in this field for any length of time and they will tell you that getting advertisers to sign on and support the production of "free" content has been getting more and more difficult. You'll see this proven out in the transition of several key personalities of our industry away from media into the companies they used to cover. And you'll see it in the absorption of some of our favorite media outlets, being purchased by larger entities with the promise of being able to continue doing what they have been doing. Or maybe you've seen it show as more interstitial ads, road blocks, sponsored site sections, etc.
At PC Perspective we've seen the struggle first hand but I have done my best to keep as much of that influence away from my team. We are not immune - several years ago we started doing site skins, something we didn't plan for initially. I do think I have done a better than average job keeping the lights on here though, so to speak. We have good sell through on our ad inventory and some of the best companies in our industry support the work we do.
Some of the PC Perspective team at CES 2016
Let me be clear though - we aren't on the verge of going out of business. I am not asking for Patreon supporters to keep from firing anyone. We just wanted to maintain and grow our content library and capability and it seemed like the audience that benefits and enjoys that content might be the best place to start.
Some of you are likely asking yourself if supporting PC Perspective is really necessary? After all, you can chug out a 400 word blog in no time! The truth is that high quality, technical content takes a lot of man hours and those hours are expensive. Our problem is that to advertisers, a page view is a page view, they don't really care how much time and effort went into creating the content on that page. If we spend 20 hours developing a way to evaluate variable refresh rate monitors with an oscilloscope, but put the results on a single page at pcper.com, we get the same amount of traffic as someone that just posts an hour's worth of gameplay experiences. Both are valuable to the community, but one costs a lot more to produce.
Frame Rating testing methodology helped move the industry forward
The easy way out is to create click bait style content (have you seen the new Marvel trailer??!?) and hope for enough extra page views to make up for the difference. But many people find the allure of the cheap/easy posts too easy and quickly devolve into press releases and marketing vomit. No one at PC Perspective wants to see that happen here.
Not only do we want to avoid a slide into that fate but we want to improve on what we are doing, going further down the path of technical analysis with high quality writing and video content. Very few people are working on this kind of writing and analysis yet it is vitally important to those of you that want the information to make critical purchasing decisions. And then you, in turn, pass those decisions on to others with less technical interest (brothers, mothers, friends).
We have ideas for new regular shows including a PC Perspective Mailbag, a gaming / Virtual LAN Party show and even an old hardware post-mortem production. All of these take extra time beyond what each person has dedicated today and the additional funding provided by a successful Patreon campaign will help us towards those goals.
I don't want anyone to feel that they are somehow less of a fan of PC Perspective if you can't help - that's not what we are about and not what I stand for. Just being here, reading and commenting on our work means a lot to us. You can still help by spreading the word about stories you find interesting or even doing your regular Amazon.com shopping through our link on the right side bar.
But for those of you that can afford a monthly contribution, consider a "value for value" amount. How much do you think the content we have produced and will produce is worth to you? If that's $3/month, thank you! If that's $20/month, thank you as well!
Support PC Perspective through Patreon
The team and I spent a lot of our time in the last several weeks talking through this Patreon campaign and we are proud to offer ourselves up to our community. PC Perspective is going to be here for a long time, and support from readers like you will help us be sure we can continue to improve and innovate on the information and content we provide.
Again, thank you so much for support over the last 16 years!