Define an Enthusiast CPU...
FM2 poses an interesting quandary for motherboard manufacturers. AMD provides a very robust and full featured chip for use with their processors (A85X) that would lend itself well to midrange and enthusiast class motherboards. Unfortunately, AMD does not provide a similarly high end CPU as compared to the competition at price ranges that would make sense for a motherboard that would cost between $140 and $250 on the FM2 platform.
So these manufacturers are constrained on price to offer fully featured motherboards that take advantage of all aspects of the A85X FCH (Fusion Controller Hub). Until AMD can deliver a more competitive CPU on the FM2 platform, motherboard manufacturers will be forced to design offerings that can really go no higher than $129 (the current price of the fastest A10 processor from AMD). This is not necessarily a bad thing though, as it has forced these manufacturers to really rethink their designs and to focus their energies on getting the greatest bang-for-the-buck. AMD is selling a decent number of these processors, but the market is constrained as compared to the Intel offerings utilizing the 1155 BGA infrastructure.
Gigabyte has taken this particular bull by the horns and have applied a very unique (so far) technology to the board. This is on top of all the other marketing and engineering terms that we are quite familiar with. The company itself is one of the top three manufacturers of motherboards in the world, and they typically trail Asus in terms of shipments but are still ahead of MSI. As with any motherboard manufacturer, the quality of Gigabyte products has seen peaks and valleys through the years. From what I have seen for the past few years though, Gigabyte is doing very well in terms of overall quality and value.