ARM Refreshes All the Things
This past April ARM invited us to visit Cambridge, England so they could discuss with us their plans for the next year. Quite a bit has changed for the company since our last ARM Tech Day in 2016. They were acquired by SoftBank, but continue to essentially operate as their own company. They now have access to more funds, are less risk averse, and have a greater ability to expand in the ever growing mobile and IOT marketplaces.
The ARM of today certainly is quite different than what we had known 10 years ago when we saw their technology used in the first iPhone. The company back then had good technology, but a relatively small head count. They kept pace with the industry, but were not nearly as aggressive as other chip companies in some areas. Through the past 10 years they have grown not only in numbers, but in technologies that they have constantly expanded on. The company became more PR savvy and communicated more effectively with the press and in the end their primary users. Where once ARM would announce new products and not expect to see shipping products upwards of 3 years away, we are now seeing the company be much more aggressive with their designs and getting them out to their partners so that production ends up happening in months as compared to years.
Several days of meetings and presentations left us a bit overwhelmed by what ARM is bringing to market towards the end of 2017 and most likely beginning of 2018. On the surface it appears that ARM has only done a refresh of the CPU and GPU products, but once we start looking at these products in the greater scheme and how they interact with DynamIQ we see that ARM has changed the mobile computing landscape dramatically. This new computing concept allows greater performance, flexibility, and efficiency in designs. Partners will have far more control over these licensed products to create more value and differentiation as compared to years past.
We have previously covered DynamIQ at PCPer this past March. ARM wanted to seed that concept before they jumped into more discussions on their latest CPUs and GPUs. Previous Cortex products cannot be used with DynamIQ. To leverage that technology we must have new CPU designs. In this article we are covering the Cortex-A55 and Cortex-A75. These two new CPUs on the surface look more like a refresh, but when we dig in we see that some massive changes have been wrought throughout. ARM has taken the concepts of the previous A53 and A73 and expanded upon them fairly dramatically, not only to work with DynamIQ but also by removing significant bottlenecks that have impeded theoretical performance.
Subject: Editorial | March 23, 2017 - 12:26 PM | Alex Lustenberg
Tagged: Yoga Book, vulkan, topre, snapdragon 835, SC17, qualcomm, podcast, Optane, LG 32UD99, Lenovo, Gigabit LTE, evga, DynamIQ, arm
PC Perspective Podcast #442 - 03/23/17
Join us for Topre and CORSAIR Keyboards, ARM DynamIQ, Optane Launch, EVGA 4K gaming laptop, and more!
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