Subject: Processors | April 3, 2013 - 12:35 PM | Tim Verry
Tagged: mobile, Lenovo, electrical engineering, chip design, arm
According to a recent article in the EE Times, Beijing-based PC OEM Lenovo many be entering the mobile chip design business. An anonymous source allegedly familiar with the matter has indicated that Lenovo will be expanding its Integrated Circuits design team to 100 engineers by the second-half of this year. Further, Lenovo will reportedly task the newly-expanded team with designing an ARM processor of its own to join the ranks of Apple, Intel, NVIDIA, Qualcomm, Huawei, Samsung, and others.
It is unclear whether Lenovo simply intends to license an existing ARM core and graphics module or if the design team expansion is merely the begining of a growing division that will design a custom chip for its smartphones and Chromebooks to truly differentiate itself and take advantage of vertical integration.
Junko Yoshida of the EE Times article notes that Lenovo was turned away by Samsung when it attempted to use the company's latest Exynos Octa processor. I think that might contribute to the desire to have its own chip design team, but it may also be that the company believes it can compete in a serious way and set its lineup of smartphones apart from the crowd (as Apple has managed to do) as it pursues further Chinese market share and slowly moves its phones into the United States market.
Details are scarce, but it is at least an intriguing protential future for the company. It will be interesting to see if Lenovo is able to make it work in this extremely-competitive and expensive area.
Do you think Lenovo has what it takes to design its own mobile chip? Is it a good idea?