Subject: General Tech | February 26, 2015 - 07:02 AM | Tim Verry
Tagged: SoFIA, moorefield, Intel, Cherry Trail, branding, atom
Intel is updating its Atom processor branding to better communicate the expected performance and experience customers can expect from their Intel powered mobile device. In fact, the new branding specifies three tiers. Atom processors will soon come in Atom x3, x5, and x7 flavors. This branding scheme is similar to the Core processor branding using the i3, i5, and i7 labels.
The Atom x3, x5, and x7 chips are low power, efficient processors for battery powered devices and sit below the Core M series which in turn are below the Core i3, i5, and i7 processors. The following infographic shows off the new branding though Intel does not reveal any specific details about these new Atom chips (we will hopefully know more after Mobile World Congress). Of course, Atom x3 chips will reside in smartphones with x5 and x7 chips powering tablets and budget convertibles. The x7 brand represents the flagship processors of the Atom line.
The new branding will begin with the next generation of Atom chips which should include Cherry Trail, the 14nm successor to Bay Trail featuring four x86 Airmont cores and Gen 8 Intel graphics. Cherry Trail (Cherryview SoC) will be used in all manner of mobile devices from entry level 8"+ tablets to larger notebooks and convertibles. It appears that Intel will use Moorefield (a quad core 14nm refresh of Merrifield) through 2015 for smartphones though road maps seem to indicate that Intel's budget SoFIA SoC will also launch this year. SoFIA and Moorefield processors should fall under the Atom x3 brand with the higher powered and higher clocked Cherry Trail chips will use the Atom x5 and x7 monikers.
What are your thoughts on Intel's new Atom x3/x5/x7 brands?
Subject: General Tech | July 16, 2011 - 02:14 PM | Tim Verry
Tagged: windows, microsoft, branding
Microsoft and their Windows brand have always been synonymous where it comes to Operating Systems. As someone who grew up with Windows 3.1, I have grown up seeing Microsoft through the proverbial Window(s). As such, Windows has been a brand that has always been around, and one that I assumed would always be around. In a surprise twist; however, This Is My Next reports that Microsoft may be dropping the Windows brand for their future operating systems after Windows 8.
Look how far the MS OS logo has come. What does the future hold?
Windows 8 is already incorporating tile elements of Microsoft’s Windows Phone 7 and Xbox elements in the form of a re-branded Games For Windows Live service. It seems logical; therefore, that Microsoft would want to even further integrate their mobile, gaming, and computing platforms into one cohesive unit. This Is My Next reports that the future OS will present a single Operating System and UI features across all devices and platforms. They further quote Andy Lees in stating that the single ecosystem would facilitate consistency across all Microsoft powered platforms and “the goal isn’t just to share UI, but also core technologies like Internet Explorer.”
You can read more about the “Next Next” OS over at This Is My Next. What are your opinions on the proposed branding theme? Do you have any fold memories of the Windows brand?