Subject: Editorial, General Tech | May 12, 2011 - 07:40 PM | Scott Michaud
Tagged: piracy, bsa
Piracy is a sore spot for the entire intellectual property production industry. The infinitely reproducible nature of information creates real challenges for collecting revenue particularly if taken from the mindset of a time where content was much more difficult to copy and theft had to occur for content to be in someone else’s possession.
Slightly NSFW, and Monty Python wouldn't have it any other way.
The Business Software Alliance released last year’s report on software piracy through 2010 and found that piracy has reached the highest level yet. Their report, based on a survey of 15,000 business and consumer PCs (servers were excluded from this survey), claimed that the difference between sales and estimated total dollar value of installed software was $59 Billion.
The sharp increase in piracy shows just how impossible it is to survive in the current mindset of acquiring content for free. Piracy affects content creators both big and small. Analysts fear that a continued mindset of acquiring content for free will devaluate the amount spent on content.
The biggest hurdle towards tackling piracy is confusion between revenue and control. Control is a resource that is not free and implicitly paid for by potential market share. A business model that limits your market without increasingly monetizing the control you gain with that model is a total loss. An unfortunate consequence of this confusion is that lost revenue as attributed to a lack of control rather than a superabundance of it. As Gabe Newell discussed with Tippecanoe Valley High School, businesses need to experiment with their business models because theory cannot necessarily be grafted to any given situation. If you are not seeing what you are expecting, it might be because your expectations are incorrect and you should test the market to determine what you should expect.
Subject: General Tech, Systems, Mobile, Shows and Expos | May 12, 2011 - 05:00 PM | Tim Verry
Tagged: tablet, notebook, msi, computex
VR-Zone reports that MSI is gearing up for a large Computex showing, and will unveil 5 new mobile products to it's existing platforms.
Among the rumored launches are two tablets and three notebooks. On the tablet side of things, both a Tegra 2 and AMD Brazos powered tablet are in the works. The WindPad 100A will be powered by a Tegra 2 SoC and will run Android 2.3 in lieu of Honeycomb due to rumored hardware compatibilities. The AMD Brazos platform brings AMD's fusion processor and graphics to the mobile space. The WindPad 110W, the follow up to the Intel Atom powered 100W, will utilize the Brazos SoC running Windows 7.
As far as notebooks, the gaming lineup, C series, and X series will all see a refresh. The GT683 will be a 15" gaming notebook. The CX480 will update the C series with a rumored 14" form factor. Finally, MSI's thin and light notebook lineup will receive the X460.
VR-Zone further states that "MSI is also said to be losing interest in netbooks due to declining demand and is refocusing on its notebook products as the company is expecting a 10 to 15 percent growth in notebook shipments this year, not taking tablets into account."
Subject: General Tech, Storage | May 12, 2011 - 04:59 PM | Tim Verry
Tagged: ssd, SAS, ocz, enterprise
OCZ Technology, a leading provider of Solid State Drives, today announced a new line of enterprise drives. The new Serial Attached SCSI SSDs differ from other enterprise offerings by using multi-level cell (MLC) NAND flash memory instead of the faster single-level cell chips. Further, OCZ has included it's proprietary VCA (Virtualized Controller Architecture) technology, which provides enterprise customers with TRIM, SMART monitoring, native command queuing (NCQ), tagged command queuing (TCQ), power fail management, and wear-leveling.
Promising up to 64,000 4K IOPS and optimized specifically for enterprise level storage applications, the MLC based Talos drives deliver "advanced application performance, all the necessary enterprise features, and substantial power savings, at a better total cost of ownership." Further, the new Talos drives represent the highest capacity SAS 6Gbps drives available today.
The new drives will be available in both 3.5" and 2.5" form factors, and range from 200 GB to 960GB. They will soon be available to small-to-medium business (SMB) as well as enterprise customers through OCZ's business-to-business channel.
Subject: General Tech | May 12, 2011 - 03:32 PM | Tim Verry
Tagged: Windows 7, SSD test, performance testing, PCMark 7, Futuremark, benchmark
When it comes to hardware testing, PCMark is a widely known and tested benchmarking suite. Developer Futuremark has now deployed PCMark 7 for WIndows 7 alongside PCMark05 for XP and PCMark Vantage for Vista users.
Designed to test a wide range of hardware from low cost notebooks to high performance gaming systems, PCMark utilizes numerous subsystem tests to provide a final composite score for the computer which can then be accurately compared to other users’ scores.
In the same manner as its predecessor PCMark Vantage, PCMark 7 uses traces of actual Windows’ programs to score a system based on actual usage scenarios. For example, the benchmark suite’s storage tests have been designed to allow both home and business users the ability to compare benchmark scores across systems and upgrades (of the same system). Whether using a solid state drive or a mechanical hard drive, PCMark 7 uses recordings of actions in well known Windows applications, including “Microsoft Word, Windows Live Photo Gallery, Windows Live Movie Maker, Windows Media Center, Windows Media Player, Internet Explorer, Windows Defender (Security Essentials) and even World of Warcraft” to replicate how someone would use the computer in a real world situation. The reasoning behind the use of program traces versus pure synthetic testing is the reliability and benefits of real world comparison. Especially when comparing benchmark scores between a base and upgraded system, synthetic benchmarking can show the potential performance increases; however, program traces can more closely showcase the real world performance increases.
With three versions of the benchmarking suite, there is a version to fit various needs and budgets. The Basic Version, Advanced Version ($39.95), and Professional Version ($995.00) offer increased control over the process. Each can be purchased or downloaded from PCMark.com.
"A benchmark is a highly complex and sophisticated piece of software, yet PCMark 7 is easy to use and requires no specialist knowledge or set up," said Jani Joki, Director of PC Products and Services at Futuremark. "Better yet, PCMark 7 Basic Edition is available as a free download so all PC users can benefit from this industrial strength PC test."
Will you be using PCMark 7 in your next benchmarking run?
Podcast #154 - Intel Z68 Chipset release, Intel SRT SSD caching technogy, OCZ Agility 3 and Solid 3 and more!
Subject: Editorial, General Tech | May 12, 2011 - 02:30 PM | Ken Addison
Tagged: z68, ssd, srt, solid, smart response technology, smart response, podcast, ocz, Intel, agility
PC Perspective Podcast #154 - 5/12/2011
This week we talk about the Intel Z68 Chipset release, Intel SRT SSD caching technogy, the OCZ Agility 3 and Solid 3, Viewer Questions and more!
The URL for the podcast is: http://pcper.com/podcast - Share with your friends!
- iTunes - Subscribe to the podcast directly through the iTunes Store
- RSS - Subscribe through your regular
- MP3 - Direct download link to the MP3 file
Hosts: Jeremy Hellstrom, Josh Walrath and Allyn Malventano
This Podcast is brought to you by MSI
Program length: 1:15:39
- 0:00:39 Introduction
- 1-888-38-PCPER or email@example.com
- http://twitter.com/ryanshrout and http://twitter.com/pcper
- 0:02:10 Intel Z68 Chipset Review: dGPU and iGPU living together, SSD Caching and Overclocking
- 0:09:40 Intel Smart Response Technology: SSD Caching on Z68 Tested
- 0:30:40 This Podcast is brought to you by MSI
, and their all new Sandy Bridge Motherboards!
- 0:31:24 Gigabyte Launches World's First Z68 Motherboards With Support for mSATA Intel SLC SSDs and Smart Response Tech
- 0:36:50 Discrete Graphics Card Shipments See Slight Increase Versus Previous Quarter
- 0:40:18 OCZ Technology Announces the Agility 3 and Solid 3 SATA III Solid State Drives
- 0:43:17 Intel Atom Processors Will Not Use Intel Graphics, PowerVR GPUs Planned
- 0:46:59 Rumors point to Apple moving to ARM processors for future notebooks
- 0:53:30 Email from TK about server memory
- 0:58:24 Email from Ralph about SRT and SSD sizes
- 1:01:26 Email from Jesse about hyperthreading
- 1:06:04 Hardware / Software Pick of the Week
- http://twitter.com/ryanshrout and http://twitter.com/pcper
- 1:14:55 Closing
Subject: General Tech, Mobile | May 12, 2011 - 01:52 PM | Tim Verry
Tagged: mobile, laptop, Chromebook
First there was the laptop. Then the notebook. The netbook is the most recent addition to mobile devices with hardware keyboards. That is, until today. Google has officially launched a new cloud OS based mobile device dubbed the ChromeBook.
As a netbook with an operating system that amounts to little more than a web browser, the device purports to not only match the functionality of a "normal" netbook, but surpass it thanks to file storage residing in the cloud, automatic updates to the OS, virtually unlimited applications, and an eight second boot time.
Google further states that the device is capable of all the promises feats while remaining secure. Security is accomplished by several independent strategies. The OS splits up system settings and user settings, and each ChromeBook allows only one "owner" per device. The owner is able to allow other users to log in to the device as well, whether it is with their Google account or as a guest. Guest Mode does not sync or cache data, and all system settings are kept out of the session, including network configuration. Each process is sandboxed in an effort to reduce the likely hood of cross-process attacks. Further, the browser and plugin processes are not given direct kernel interface access. Toolchain hardening seeks to limit exploit reliability and success. The file system has several restrictions, including a read-only root partition, tmpfs-based /tmp, and User home directories that can not have executable files.
Further, ChromeBooks utilize a secure automatic update system and Verified Boot that seeks to eliminate attacks tampering with the underlying code. All updates are downloaded over SSL, and are required to pass various integrity checks. The version number of updates is not allowed to regress, meaning that only updates with a version number higher than those already installed on the system are allowed to install. Further, on the next boot-up, the updates undergo a further integrity check in the form of what Google calls "Verified Boot."
According to Google, Verified Boot "provides a means of getting cryptographic assurances that the Linux kernel, non-volatile system memory, and the partition table are untampered with when the system starts up." The process depends on a "chain of trust" which is created using custom read-only firmware rather than a TPM (Trusted Platform Module) device. The read-only firmware checks the integrity of the writable firmware, and if it passes then the writable firmware is used to check the integrity of the next component in the boot up process. While Verified Boot does not protect against dedicated attackers, it does allow a safe recovery option when re-installing as well as detecting changes made by a successful run-time attack and files or write-able firmware changes made by an attacker with a bootable USB drive.
In future iterations of the OS, Google is pursuing driver sandboxing as well as implementing a secure method for auto-logins. Further, Google states that they are interested in pursuing biometric security if they are able to ensure their authentication software is secure when using low cost hardware. Also on the agenda is implementing a "single signon" system that would allow users to log into third party sites using credentials generated by their Google account.
Hardware running Chrome OS is not new, however. Google's CR-48 notebook has been in the wild for months, allowing thousands of users the chance to try out the new operating system and its accompanying hardware. Both Acer (11.6", $349) and Samsung (12.1", $429 wifi only) have stepped up to the plate and are offering ChromeBooks at launch. What is new; however, is the way in which users are able to purchase the hardware. While consumers will still be able to purchase a ChromeBook from retailers, Google has announced a new subscription option for school and business users. The new subscription service would allow students to receive a ChromeBook for $20 a month, while business users would pay $28 a month. In order to get the subscription price schools and businesses must enter into a three year contract. The subscription price includes the "hardware, operating system, updates and cloud-based management" along with online, email, and telephone support directly from Google. The monthly subscription further includes regular hardware refreshes.
It is apparent that Google sees its largest market for ChromeBooks as being large businesses and schools, which can then manage a fleet of ChromeBooks for their users for a much lower cost versus maintaining hundreds of traditional computers. While large IT departments are likely to see the cost benefits, It remains to be seen how consumers will react to this subscription based model. Subscriptions have become more prevalent, with the majority of the US using cell phones with monthly contracts. On the other hand, users --students especially-- are used to buying a computer outright. Will the lure of low cost subscription ChromeBooks be enough to break consumers' traditional thoughts on purchasing computers? Will students accept remotely administrated computers in exchange for a low cost subscription?
Subject: General Tech | May 12, 2011 - 11:54 AM | Jeremy Hellstrom
Tagged: Unity, Ubuntu 11.04, ubuntu, OS, natty narwhal, linux, gnome
Natty Narwhal, officially called Ubuntu 11.04, has arrived on the scene and it brings some changes to the way you will look at Linux. It was designed to be the first desktop version to dump the Gnome GUI in favour of the Unity interface that has been previously used on netbook and other lower powered machines. The design its self is fairly minimalistic as you would expect from what it was first implemented as, but not to the point where you won't recognize the familiar dock style interface common to OS X and Win 7. Ars Technica takes you through a thorough look at the newest Linux and the pluses and minuses of the new GUI.
"Ubuntu 11.04, codenamed Natty Narwhal, rose from the depths last week. The update brings a number of significant new features to the Linux-based operating system. It includes a much-improved refresh of the Unity shell and a number of other significant improvements throughout the application stack.
This is the first version of Ubuntu to ship with Unity on the desktop. Due to the far-reaching nature of the changes that accompany the transition to a new desktop shell, this review will focus almost entirely on Unity and how it impacts the Ubuntu user experience. We will also look at how Unity compares with GNOME 3.0 and the classic GNOME experience."
Here is some more Tech News from around the web:
- Pivot Power strip starts shipping, folks who ordered a year ago rejoice @ Engadget
- Google Engineers Deny Hack Exploited Chrome @ Slashdot
- Shortage of smartphone and tablet PC components emerging @ The Register
- PCMark 7 Basic Edition Now Available @ NGOHQ
- Win Fantastic Cooler Master prizes @ eTeknix
Subject: General Tech, Processors | May 12, 2011 - 12:34 AM | Scott Michaud
Tagged: sandy bridge, celeron
Intel has made a splash with their Sandy Bridge parts; for being in the middle-range they keep up with the higher end of the prior generation in many applications. We have heard rumors of new Atom-level parts from Intel deviating from their on-chip GPU structure that Sandy Bridge promotes. What about the next level? What about Celeron.
I'm guessing less than an i7.
Details were posted to CPU-World about Intel’s upcoming Sandy Bridge-based Celeron processors. There are three variants listed each supporting Intel’s on-chip GPU. The G440 is a single core part clocked at 1.6 GHz with a 650 MHz GPU where the G530 and G540 are both dual core parts clocked at 2.4 GHz and 2.5 GHz respectively and both with an 850 MHz GPU. The dual core parts have a 2MB L3 cache though the article is inconsistent on whether the single core part has 1 or 2 MB of L3 cache though we will assume 1 MB due to the wording of the article. While the GPU performance differs between the single core and dual core parts both will Turbo Boost to a maximum of 1GHz as need arises.
Functionally the chips will only contain the bare minimum of Sandy Bridge core features like 64-bit and virtualization support. There are still currently no further details on launch date and pricing. But if you are waiting to upgrade your lower end devices rest assured that Sandy B is there for you; at some point, at least.
Subject: General Tech, Graphics Cards, Storage | May 11, 2011 - 07:58 PM | Scott Michaud
Tagged: SQL, developer, CUDA
Programmers are beginning to understand and be ever more comfortable with the uses of GPUs in their applications. Late last week we explored the KGPU project. KGPU is designed to allow the Linux kernel to offload massively parallel processes to the GPU to offload the CPU as well as directly increase performance. KGPU showed that in terms of an encrypted file system you can see whole multiple increases in read and write bandwidth on an SSD. Perhaps this little GPU thing can be useful for more? Alenka Project thinks so: they are currently working on a CUDA-based SQL-like language for data processing.
CUDA woulda shoulda... and did.
SQL databases are some of the most common methods to store and manipulate larger sets of data. If you have a blog it almost definitely is storing its information in a SQL database. If you play an MMO your data is almost definitely stored and accessed on a SQL server. As your data size expands and your number of concurrent accesses increases you can see why using a GPU could keep your application running much smoother.
Alenka in its current release supports large data sets exceeding both GPU and system RAM via streaming chunks, processing, and moving on. Its supported primitive types are doubles, longs, and varchars. It is open source under the Apache license V2.0. Developers interested in using or assisting with the project can check out their Sourceforge. We should continue to see more and more GPU-based applications appear in the near future as problems such as these are finally lifted from the CPU and given to someone more suitable to bear.
Gigabyte Launches World's First Z68 Motherboards With Support for mSATA Intel SLC SSDs and Smart Response Tech
Subject: General Tech, Motherboards | May 11, 2011 - 05:23 PM | Tim Verry
Tagged: z68, srt, motherboard, gigabyte
Popular enthusiast motherboard maker Gigabyte has today announced 4 additional motherboards to their already expansive Z68 chipset based lineup at launch.
In addition to the features discussed in the previous announcement, including Lucid Virtu technology, the four new models feature a mSATA connection for onboard Intel SLC SSDs such as the new Intel 311 20GB SLC SSD. The 20GB drive can be used in conjunction with the Intel Smart Response Technology to boost system performance.
While Intel's SRT technology is also included in the other Gigabyte Z68 Motherboards, these 4 specific models differ in the implementation. Specifically, they allow consumers to attach the small solid state drive directly onto the motherboard. This will free the standard SATA ports of a SRT SSD for another hard drive or optical drive.
Gigabyte has found as much as a 471% improvement in PC Mark Vantage scores in using a 20GB Intel 311 SLC SSD and a SATA 2 hard drive versus solely a SATA 2 hard drive. PC Perspective also examined Intel's Smart Response Technology and found that in trace based testing, the SLC SSD greatly improved performance once the data had been cached to the SSD. As for improvements in boot performance, PC Perspective found that:
"Boot times were just 3 seconds shy of those achieved with the OS cached on the SSD entirely. Of significant note here is that the SSD 310 was able to edge out (0.5 secs) faster boot times than the SSD 320 *and* the SSD 510, which we tossed in for an additional point of comparison."
Intel's SRT technology can definitely improve performance in the right situations, and Gigabyte is offering even more options to implement it in their newly announced models; the Z68XP-UD3, Z68XP-D3, Z68AP-D3, and Z68P-DS3. The new models are due to be released in June 2011.