The Ultrabook promises to be really big ... in about a year

Subject: General Tech | November 10, 2011 - 05:16 PM |
Tagged: ultrabook, Intel, asus, acer

Ah, the Ultrabook; Intel's attempt to meet Apple on its own territory and playing by Apple's established rules.  Since there has been so much news and speculation about the new ultramobile platform from Intel some of the information we have been given has degraded into noise.  The original run was very limited, with about 50,000 units ordered by the major manufactures like ASUS.  There seems to have been a second order placed with a much more respectable quarter million units requested by ASUS and Acer, though we don't know about the other players.  However with the products launch resembling an attempt at flight by an under-powered, yet aerodynamically shaped chunk of metal these numbers have been reduced to under 200,000.  DigiTimes predicts that this time next year the Ultrabook might be significantly more attractive, not just because of Ivy Bridge but also because of the release of Windows 8 which seems almost custom built for the Ultrabook.

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"Asustek Computer and Acer have recently reduced their ultrabook orders from 250,000-300,000 units originally to 150,000-180,000 units by the end of 2011 due to the unsatisfactory sales during the initial month after their launch, according to sources from upstream ODMs.

Currently, Asustek is offering four Zenbook series ultrabook models in the retail channel, priced between NT$36,000-49,000 (US$1,194-1,625), while Acer is competing with its S3 series models with prices at NT$31,500-42,000. Because global notebook demand still has not yet seen any recovery, ultrabooks, which have a rather higher price range compared to mainstream models, did not see as strong sales as expected, causing Acer and Asustek to both drop their product orders by 40%."

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Source: DigiTimes

Something's fishy about these Modern Warfare 3 reviews

Subject: General Tech | November 9, 2011 - 06:27 PM |
Tagged: gaming, cod, modern warfare 3

The new CoD incarnation has arrived to every possible platform and is hoping to steal Battlefield 3's thunder.  The series is held in the same esteem as Halo, which can be good or bad depending what type of gamer you are talking to.  The reviews are a perfect example of the complaints heard about the games review industry.  HEXUS rounded up some examples, where an 80 is the lowest score, with comments like "Modern Warfare 3 doesn't do anything new ..." accompaning a score of 90. The general consensus seems to be that if you like Call of Duty, then you already like this game and probably pre-ordered it.

For those expecting something new, [H]ard|OCP has perhaps the most concise review you will see, "We’ve looked into Modern Warefare 3 and I don’t think we should do any articles on it, would be a waste of our time. The game runs at 150 FPS on a GTX 570 at 2560 4X AA and max settings. It is the same old engine we’ve seen in previous Call of Duty games, DX9, low quality textures, created for the xbox and ported to PC, nothing special about it, no need to waste our time writing an article on performance in it."

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"After a year of anticipation, and with pre-order numbers toppling those of 2010’s mega-seller Call of Duty: Black Ops, Call of Duty: Modern Warfare 3 has finally launched worldwide.

In conjunction with the release of Activision’s blockbuster first-person shooter, dozens of reviews have hit the web and, by and large, reaction has been extremely positive with many critics praising the game for its signature thrills and entertaining gameplay, though some have expressed a little disappointment at the lack of innovation over previous games."

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Source: Hexus

More industry fallout from the flooding in Thailand

Subject: General Tech | November 9, 2011 - 05:43 PM |
Tagged: asus, gigabyte, ECS, asrock, msi, market share

With HDD shortages come a reduced demand for most PC components as shipping a system without a hard drive tends to be frowned upon.  This will be hitting motherboard makers fairly hard over the last quarter of 2011.  DigiTimes reports an estimated 20% drop for Gigabyte; MSI, ECS and ASRock are expecting around a 10% decrease and ASUS projects somewhere in the neighbourhood of 5-10%.  We can certainly hope that there will be discounts offered in the attempt to focus on upgraders.  A nice price on some of the new motherboards that have just come onto the market might draw the attention of those who already have a fully functional PC but are considering a possible hardware refresh.

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"Motherboard makers have been impacted by HDD shortages arising from flooding in Thailand since mid-October, and are expected to see their fourth-quarter shipments decrease 10-15% on quarter, according to industry sources.

Gigabyte Technology may see shipments falling 20-25% from five million in the third quarter to below four million in the fourth."

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Source: DigiTimes

Good news storage fans, the motors are revving up again

Subject: General Tech, Storage | November 8, 2011 - 03:54 PM |
Tagged: thailand, nidec, hdd

While Western Digital is still nowhere near the point where they can think about cleaning up their factory and getting started on the road to recovery there is good news for other HDD manufacturers from Thailand.  Nidec, a company which provides about 75% of the global supply of motors for HDDs, also has quite a bit of their manufacturing capacity in Thailand, in the neighbourhood of 62% according to DigiTimes.  Two of their Thailand based plants are back in business and they are redistributing quite a bit of workload to their Philippines manufacturing plants, in the hopes of increasing the supply of these critical motors.

Seagate, Fujitsu and other major HDD manufacturers desperately need these parts in order to help meet the demand from the market before we can even think to see prices begin to return to previous levels.  This is not going to be a quick return since Western Digital and its subsidiaries accounted for about 50% of the HDD market and they have much more work to do in order to repair their factories than Nidec.

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"Nidec currently has 10 production bases in Thailand with eight of them have been damaged by the floods. As water started to recede, Nidec announced its Rangsit plants, which stopped operation on October 13, already resumed production on October 25, while Ayutthaya plants also started operating normally on November 4.

Nidec's two plants in Philippine will also see their monthly capacity rise from 15 million units originally to 25 million units with capacity in China plants also increase from 10 million units to 15 million units. However, the total capacity in the fourth quarter will still drop close to 30% from 140 million units in the third."

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Source: DigiTimes

Google Launches New Google + Pages for Brands and Businesses

Subject: General Tech | November 8, 2011 - 09:19 AM |
Tagged: google, Internet, social networking

If you've spent any time using Google's new Plus (+) social network for the past few months, the lack of business and brand pages has likely made itself readily apparent.  While Google has been working on a method for allowing businesses and brands to join in on the Google + fun for some time now, it has been in a very limited capacity.  Until yesterday, that is.  The big G has finally taken the velvet ropes and training wheels off of the business pages, and opened up a new Pages feature to everyone.  What this means for you, fine readers, is that we are finally (unfortunately I was never able to pester Google enough to allow us beta access ;) ) able to fill that small void in your Google + world with your very own Official PC Perspective Google + Page!

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Now do you see why I'm excited?  It's PC Per on your Google + (what could be better?)!

What the new business pages bring to the table is the ability for cool things that are not people to finally join the social network, obviously.  The Pages are then able to represent the brand in much the same capacity as a person is able to interact with the service by adding and following others, starting and joining hangouts, and sharing text, photos, videos, and links with people in the group's circle(s).  Where the business pages differentiate themselves from a normal user is in the new +Direct Connect service.  This allows people to jump straight to any brand (with a Google+ Page) they want simply by searching Google with a plus (+) sign followed by the name of the brand they want to connect with.  For example, users are able to jump straight to the Angry Birds page by typing "+Angry Birds" into a Google search.  Pretty neat.  The new feature is only available for certain brands right now but will roll out to every Google + page shortly.

Vic Gundotra, the Senior VP of Engineering stated that although the Google + Pages are now live, they still have a slew of new features to implement before they will be complete and the programmers can get some rest.  "Stay Tuned," he ends.  What sort of additional functionality would you like to see in Pages?  Feel free to head over to the PC Perspective page and let us know what you think!

Source: Google

Best Buy Shutting Down All UK Big Box Stores

Subject: General Tech | November 8, 2011 - 08:37 AM |
Tagged: best buy, workforce, UK, retail

Best Buy is one of the few major big box electronics stores still standing in the United States. Despite the retail chain’s history of annoying tech enthusiasts and pushing services, there system is no doubt profitable in the US. Unfortunately, the “big box” modus operandi is not working out as well on the other side of the Atlantic. The company opened up 11 of its big box stores in the UK on April 2010, and employs 1,100 workers. These 11 stores are only a drop in the bucket compared to the 2,500 small box stores specializing in mobile phones. These 2,500 stores are owned as a 50/50 joint venture between Best Buy and Carphone Warehouse. The smaller stores are proving to be more popular and profitable with UK consumers than the big box, more generalized electronics approach.

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Image courtesy Loudrocksurfer via Wikimedia Creative Commons

Due to the profitability disparity, Best Buy has decided to refocus its efforts and will be closing all 11 big box stores in the UK. Fortunately, Best Buy has stated that it is committed to keeping the “vast majority” of the 1,100 affected workers employed in the company by shifting them to positions in the new small box stores. The new stores will specialize in cell phones and other mobile technology including tablets.

Do you think Best Buy is backing away too soon, or is the big box, brick and mortar retail electronics store just not as popular overseas? Let us know in the comments. I feel that it is also worth mentioning that our thoughts and best wishes go out to all those affected by the store closures.

Source: Best Buy

If you fire your whole PR Team, how will you tell the industry that you did?

Subject: General Tech | November 7, 2011 - 04:59 PM |
Tagged: amd

Last week AMD took a scythe to their staff, not so much a separation of the chaff from the wheat and more of a slash and burn approach.  As one press report put it "AMD has announced a restructuring plan and implementation of operational efficiency initiatives designed to strengthen the company's competitive positioning."  As you can tell, the PR team is already suffering from regressive corporate double speak.  Some names which have represented the face of AMD to hardware sites, such as Patrick Moorhead and Carrell Killebrew are gone from AMD, though not from social media nor the industry.  The Tech Report looks at just how AMD handled this announcement to the industry and reveiw sites and details on what exactly happened.

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"Following up on AMD's mass layoff announcement, TR's Scott Wasson reveals that the chipmaker has laid off virtually its entire public relations team, and he speculates about where the company is now heading."

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New Barnes & Noble Nook Tablet Looking To Put Out The Kindle Fire

Subject: General Tech | November 7, 2011 - 03:38 PM |
Tagged: tablet, nook, kindle fire, ereader, ebook, barnes & noble

Hot on the heels of the Kindle Fire announcement, Barnes & Noble is readying it’s own touchscreen tablet and ebook reader. Set to officially launch November 17th, the new Nook tablet is very similar to the Kindle Fire in physical dimensions; however, the hardware and software are a bit different. The new Nook Tablet measures 8.1” x 5” x .48” thick and will retail for $249 USD. It is currently available for pre-order now.

 

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Weighing in at 14.1 ounces, the new tablet runs a customized version of Google’s Android operating system using some decent hardware. On the outside the gray colored chassis sports a 7” VividView IPS touchscreen display with a resolution of 1024 x 600 pixels (169 PPI). A 3.5 mm headphone jack, mono speaker, charging port, and microSD card slot are located along the edges of the tablet along with a microphone.

Powering the Nook Tablet is a Texas Instruments OMAP4 dual core processor running at 1 GHz and 1 GB of system RAM. Along with 16 GB of built in memory (expandable with up to a 32 GB microSD card.), the new Nook is trying to double up on the specifications of the Kindle Fire which has a single core TI OMAP 4 and 512 MB system RAM. In fact, the marketing documentation that was leaked last week clearly shows the company heavily pushing the increased hardware. The Nook Tablet also features Wi-Fi (no 3G connection), and a claimed battery life of up to 4 hours playing video with the Wi-Fi on or 11.5 hours of reading with Wi-Fi off. A slew of applications are included on the device for email, web browsing, Hulu plus, Netflix, and several other content providers.

The tablet supports the following formats:

E-Books and Documents:  EPUB, PDF, XLS, DOC, PPT, TXT, DOCM, XLSM, PPTM, PPSX, PPSM, DOCX, XLX, PPTX

Video:  MP4, SWF, 3GP, 3G2, MKV, WEBM, H.264, MPEG-4, H.263, VP8

Photo:  JPG< GIF, PNG, BMP

Audio:  MP3, MP4, AAC, AMR, WAV, OGG

The marketing materials heavily pit the Nook Tablet against the Kindle Fire, even going so far as to dig at the Amazon Silk browser for privacy concerns that B&N’s tablet doesn’t have. What’s interesting is that the Nook isn’t being compared to other Android tablets. On the other hand, the Kindle Fire is the first Android tablet to be a successful launch even before the device has launched so it is only natural for Barnes & Noble to try to emulate that success and to heavily compare their product to the Kindle Fire. The customized nature of both the Kindle Fire and Nook Tablet really help to differentiate themselves from all the other vanilla Android tablets and are likely a cornerstone to the success.

On a personal level, my friends had never heard of the Transformer, Xoom, or Dell Streak but they knew just as much as I did about the Kindle Fire and jumped at the chance to pre-order it. Both the Nook Tablet and Kindle Fire are set to officially launch this month, so it will be interesting to see how it shakes out as far as market share and whether or not the extra $50 for better hardware of the Nook will outweigh the Amazon juggernaut’s ecosystem (the app store, marketplace, kindle library, etc).

What do you think is more important in this customized 7” tablet/ereader market?

UPDATE: Amazon is now stating that the Kindle Fire is running a dual core processor, not the single core I mentioned above.

HP Jumps Back Into PC OEM Mode With New Business PCs

Subject: General Tech, Mobile | November 6, 2011 - 01:32 PM |
Tagged: tablet, slate 2, psg, hp, business, atom

Not long after HP reconsidered spinning off the PC manufacturing arm of the company, it has begun prepping two new business computers. The new PCs are aimed at business, education, healthcare, and government users and include a tablet and notebook. Specifically, HP is releasing the HP Slate 2 tablet computer and a lightweight notebook dubbed the HP 3115m.

 

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The HP Slate 2 is a dark gray and silver accented slate style tablet computer weighing in at 1.5 lbs and a 8.9” (diagonal) screen. Running Windows 7, the computer offers both pen and touch input using its capacitive multi-touch display. To make up for the absence of a hardware keyboard, HP is including a new Swype keyboard application which will likely be well received as a notable improvement over the default Windows 7 on screen keyboard. As it is aimed at business users, several security enhancements are baked in, including a TPM (Trusted Platform Module) chip, HP ProtectTools, and Computrace Pro BIOS level security software.

On the hardware side of things, the HP tablet is powered by an Intel Atom Z670 processor and a mSATA compatible SSD. A front facing VGA camera is available for video conferencing, and a second 3 MP (megapixel) camera is located on the back providing photo and video capture. Further, the tablet features SRS Premium Sound, Wi-Fi, Ethernet, Bluetooth, optional 3G mobile broadband, an SD card slot, and USB 2.0 ports. HP is further designing a docking station, integrated Bluetooth keyboard tablet case, and a Point of Sale (POS) attachment that adds a magnetic card reader to the tablet for processing credit card payments.

For those that would prefer a hardware keyboard instead of a tablet PC, HP is also releasing a lightweight notebook. The company claims that the new HP 3115m laptop will offer up to 11.5 hours of battery life. The PC features a 11.6” LED-backlit HD display, an HP webcam, and Beats Audio. Powering the laptop is a AMD E450 dual core Fusion APU. The APU features AMD Radeon HD 6320 graphics hardware, which should easily meet the needs of road warriors and business professionals.

Both the HP Slate 2 and 3115m will be available later this month. The HP Slate 2 will be available worldwide towards the end of the month while the 3115m will be available November 11th in North and South America only.  More photos can be found here.

 

Coolermasters new mouse for the small of hand

Subject: General Tech | November 4, 2011 - 07:26 PM |
Tagged: cooler master, storm xornet, gaming mouse

Measuring only 4"x4.2"x1.3" the new CoolerMaster Storm Xornet is not one of the larger gaming mice on the market. It still sports the 2000 DPI Storm Tactical Optical Sensor common to CoolerMaster's eSports line, which means it certainly qualifies as a gaming mouse.  High Tech Legion were surprised how quickly they got used to the claw style grip that this mouse encourages and did not mind the new position at all, pointing out that the rest for your pinky finger.  For $30 this shrunken version of the CoolerMaster Storm Spawn gets their recommendation.

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"The CM Storm Xornet is a basic gaming mouse designed for claw-grip users. The CM Storm Xornet’s shell is essentially a black version of the CM Storm Spawn but internally, the CM Storm Xornet is outfitted with the Avago ADNS-3050 optical LED sensor with adjustable DPI settings of 500, 1000 (default) and 2000. Similar to the CM Storm Spawn, the CM Storm Xornet features long-lasting Omron micro-switches with a lifetime span of 5,000,000 clicks. Whether you are an e-Sports athlete or just a hardcore gamer, the CM Storm Xornet will fit your needs and your budget."

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