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Introduction and Background
Back in 2010, Intel threw a bit of a press thing for a short list of analysts and reviewers out at their IMFT flash memory plant at Lehi, Utah. The theme and message of that event was to announce 25nm flash entering mass production. A few years have passed, and 25nm flash is fairly ubiquitous, with 20nm rapidly gaining as IMFT scales production even higher with the smaller process. Last week, Intel threw a similar event, but instead of showing off a die shrink or even announcing a new enthusiast SSD, they chose to take a step back and brief us on the various design, engineering, and validation testing of their flash storage product lines.
At the Lehi event, I did my best to make off with a 25nm wafer.
Many topics were covered at this new event at the Intel campus at Folsom, CA, and over the coming weeks we will be filling you in on many of them as we take the necessary time to digest the fire hose of intel (pun intended) that we received. Today I'm going to lay out one of the more impressive things I saw at the briefings, and that is the process Intel goes through to ensure their products are among the most solid and reliable in the industry.
It wouldn’t be February if we didn’t hear the Q4 FY14 earnings from NVIDIA! NVIDIA does have a slightly odd way of expressing their quarters, but in the end it is all semantics. They are not in fact living in the future, but I bet their product managers wish they could peer into the actual Q4 2014. No, the whole FY14 thing relates back to when they made their IPO and how they started reporting. To us mere mortals, Q4 FY14 actually represents Q4 2013. Clear as mud? Lord love the Securities and Exchange Commission and their rules.
The past quarter was a pretty good one for NVIDIA. They came away with $1.144 billion in gross revenue and had a GAAP net income of $147 million. This beat the Street’s estimate by a pretty large margin. As a response, trading of NVIDIA’s stock has gone up in after hours. This has certainly been a trying year for NVIDIA and the PC market in general, but they seem to have come out on top.
NVIDIA beat estimates primarily on the strength of the PC graphics division. Many were focusing on the apparent decline of the PC market and assumed that NVIDIA would be dragged down by lower shipments. On the contrary, it seems as though the gaming market and add-in sales on the PC helped to solidify NVIDIA’s quarter. We can look at a number of factors that likely contributed to this uptick for NVIDIA.
Why is there a bourbon review on a PC-centric website?
We can’t live, eat, and breathe PC technology all the time. All of us have outside interests that may not intersect with the PC and mobile market. I think we would be pretty boring people if that were the case. Yes, our professional careers are centered in this area, but our personal lives do diverge from the PC world. You certainly can’t drink a GPU, though I’m sure somebody out there has tried.
The bottle is unique to Wyoming Whiskey. The bourbon has a warm, amber glow about it as well. Picture courtesy of Wyoming Whiskey
Many years ago I became a beer enthusiast. I loved to sample different concoctions, I would brew my own, and I settled on some personal favorites throughout the years. Living in Wyoming is not necessarily conducive to sampling many different styles and types of beers, and so I was in a bit of a rut. A few years back a friend of mine bought me a bottle of Tomatin 12 year single malt scotch, and I figured this would be an interesting avenue to move down since I had tapped out my selection of new and interesting beers (Wyoming has terrible beer distribution).
The Really Good Times are Over
We really do not realize how good we had it. Sure, we could apply that to budget surpluses and the time before the rise of global terrorism, but in this case I am talking about the predictable advancement of graphics due to both design expertise and improvements in process technology. Moore’s law has been exceptionally kind to graphics. We can look back and when we plot the course of these graphics companies, they have actually outstripped Moore in terms of transistor density from generation to generation. Most of this is due to better tools and the expertise gained in what is still a fairly new endeavor as compared to CPUs (the first true 3D accelerators were released in the 1993/94 timeframe).
The complexity of a modern 3D chip is truly mind-boggling. To get a good idea of where we came from, we must look back at the first generations of products that we could actually purchase. The original 3Dfx Voodoo Graphics was comprised of a raster chip and a texture chip, each contained approximately 1 million transistors (give or take) and were made on a then available .5 micron process (we shall call it 500 nm from here on out to give a sense of perspective with modern process technology). The chips were clocked between 47 and 50 MHz (though often could be clocked up to 57 MHz by going into the init file and putting in “SET SST_GRXCLK=57”… btw, SST stood for Sellers/Smith/Tarolli, the founders of 3Dfx). This revolutionary graphics card at the time could push out 47 to 50 megapixels and had 4 MB of VRAM and was released in the beginning of 1996.
My first 3D graphics card was the Orchid Righteous 3D. Voodoo Graphics was really the first successful consumer 3D graphics card. Yes, there were others before it, but Voodoo Graphics had the largest impact of them all.
In 1998 3Dfx released the Voodoo 2, and it was a significant jump in complexity from the original. These chips were fabricated on a 350 nm process. There were three chips to each card, one of which was the raster chip and the other two were texture chips. At the top end of the product stack was the 12 MB cards. The raster chip had 4 MB of VRAM available to it while each texture chip had 4 MB of VRAM for texture storage. Not only did this product double performance from the Voodoo Graphics, it was able to run in single card configurations at 800x600 (as compared to the max 640x480 of the Voodoo Graphics). This is the same time as when NVIDIA started to become a very aggressive competitor with the Riva TnT and ATI was about to ship the Rage 128.
A new generation of Software Rendering Engines.
We have been busy with side projects, here at PC Perspective, over the last year. Ryan has nearly broken his back rating the frames. Ken, along with running the video equipment and "getting an education", developed a hardware switching device for Wirecase and XSplit.
My project, "Perpetual Motion Engine", has been researching and developing a GPU-accelerated software rendering engine. Now, to be clear, this is just in very early development for the moment. The point is not to draw beautiful scenes. Not yet. The point is to show what OpenGL and DirectX does and what limits are removed when you do the math directly.
Errata: BioShock uses a modified Unreal Engine 2.5, not 3.
In the above video:
- I show the problems with graphics APIs such as DirectX and OpenGL.
- I talk about what those APIs attempt to solve, finding color values for your monitor.
- I discuss the advantages of boiling graphics problems down to general mathematics.
- Finally, I prove the advantages of boiling graphics problems down to general mathematics.
I would recommend watching the video, first, before moving forward with the rest of the editorial. A few parts need to be seen for better understanding.
If Microsoft was left to their own devices...
Microsoft's Financial Analyst Meeting 2013 set the stage, literally, for Steve Ballmer's last annual keynote to investors. The speech promoted Microsoft, its potential, and its unique position in the industry. He proclaims, firmly, their desire to be a devices and services company.
The explanation, however, does not befit either industry.
Ballmer noted, early in the keynote, how Bing is the only notable competitor to Google Search. He wanted to make it clear, to investors, that Microsoft needs to remain in the search business to challenge Google. The implication is that Microsoft can fill the cracks where Google does not, or even cannot, and establish a business from that foothold. I agree. Proprietary products (which are not inherently bad by the way), as Google Search is, require one or more rivals to fill the overlooked or under-served niches. A legitimate business can be established from that basis.
It is the following, similar, statement which troubles me.
Ballmer later mentioned, along the same vein, how Microsoft is among the few making fundamental operating system investments. Like search, the implication is that operating systems are proprietary products which must compete against one another. This, albeit subtly, does not match their vision as a devices and services company. The point of a proprietary platform is to own the ecosystem, from end to end, and to derive your value from that control. The product is not a device; the product is not a service; the product is a platform. This makes sense to them because, from birth, they were a company which sold platforms.
A platform as a product is not a device nor is it service.
Retiring the Workhorses
There is an inevitable shift coming. Honestly, this has been quite obvious for some time, but it has just taken AMD a bit longer to get here than many have expected. Some years back we saw AMD release their new motto, “The Future is Fusion”. While many thought it somewhat interesting and trite, it actually foreshadowed the massive shift from monolithic CPU cores to their APUs. Right now AMD’s APUs are doing “ok” in desktops and are gaining traction in mobile applications. What most people do not realize is that AMD will be going all APU all the time in the very near future.
We can look over the past few years and see that AMD has been headed in this direction for some time, but they simply have not had all the materials in place to make this dramatic shift. To get a better understanding of where AMD is heading, how they plan to address multiple markets, and what kind of pressures they are under, we have to look at the two major non-APU markets that AMD is currently hanging onto by a thread. In some ways, timing has been against AMD, not to mention available process technologies.
The Densest 2.5 Hours Imaginable
What do they want Origin to be?
GamesIndustry International conducted an interview with EA's Executive Vice President, Andrew Wilson, during this year's Electronic Entertainment Expo (E3 2013). Wilson was on the team which originally designed Origin before marketing decided to write off all DOS-era nostalgia they once held with PC gamers through recycling an old web address.
The service, itself, has also changed since the original project.
'"Over the years ... there've been some permutations of that vision that have manifested as part of Origin," Wilson said. "I think what we've done is taken a step back and said 'Wow, we've actually done some really cool things with Origin.' It is by no means perfect, but we've done some pretty cool things. As you say, the plumbing is there. What can we do now to really think about Origin in the next generation?"
Fans of Sim City, who faithfully pre-ordered, will likely argue that Origin does not have enough sewage treatment at the end of their plumbing and the out-flow defecated all over their experience. A good service can be built atop the foundations of Origin; but, I have little confidence in their ability to realize that potential.
Wilson, on the other hand, believes they now "get it".
One assertion deals with customers who purchase more than one game. He argues that multiple update and online services are required and that is a barrier for users who desire a second, third, or hundredth purchase thereafter. The belief is that Origin can create a single experience for users and remove that barrier to inhibit a user's purchase. In practice, Origin ends up being a bigger hurdle than a single-game's service. It washes a bad faith over their entire library and fails to justify itself: games, such as Sim City, update on their own and old titles still have their online services taken offline.
What it comes down to is lack of focus. Wilson believes development of Origin was too focused on the transaction, and that lead to bad faith, presumably because customers would smell the disingenuous salesman. Good Old Games (GOG), on the other hand, successfully focused on the transaction. The difference? GOG gets out of your way immediately after the transaction, leaving you with just the game plus its bonus pack-ins you ordered, not DRM and a redundant social network.
Steam is heavily focused as a service and that is where EA desires Origin to be. The problem? Valve has set a high bar for EA to contend with. Steam has built customer faith consistently, albeit not perfectly, over its life with its user-centric vision. Not only would EA need to be substantially better than Steam, it is fighting with a severe handicap from their history of shutting down gaming servers and threatening to delicense merchandise if their customers upset them.
A successful Origin will need to carefully consider what it wants to be and strive to win at that goal. While possible, they are still content to handicap themselves and, then, not own the results of their decisions.
OpenCL Support in a Meaningful Way
Adobe had OpenCL support since last year. You would never benefit from its inclusion unless you ran one of two AMD mobility chips under Mac OSX Lion, but it was there. Creative Cloud, predictably, furthers this trend with additional GPGPU support for applications like Photoshop and Premiere Pro.
This leads to some interesting points:
- How OpenCL is changing the landscape between Intel and AMD
- What GPU support is curiously absent from Adobe CC for one reason or another
- Which GPUs are supported despite not... existing, officially.
This should be very big news for our readers who do production work whether professional or for a hobby. If not, how about a little information about certain GPUs that are designed to compete with the GeForce 700-series?
An new era for computing? Or, just a bit of catching up?
Early Tuesday, at 2am for viewers in eastern North America, Intel performed their Computex 2013 keynote to officially kick off Haswell. Unlike ASUS from the night prior, Intel did not announce a barrage of new products; the purpose is to promote future technologies and the new products of their OEM and ODM partners. In all, there was a pretty wide variety of discussed topics.
Intel carried on with the computational era analogy: the 80's was dominated by mainframes; the 90's were predominantly client-server; and the 2000's brought the internet to the forefront. While true, they did not explicitly mention how each era never actually died but rather just bled through: we still use mainframes, especially with cloud infrastructure; we still use client-server; and just about no-one would argue that the internet has been displaced, despite its struggle against semi-native apps.
Intel believes that we are currently in the two-in-one era, which they probably mean "multiple-in-one" due to devices such as the ASUS Transformer Book Trio. They created a tagline, almost a mantra, illustrating their vision:
"It's a laptop when you need it; it's a tablet when you want it."
But before elaborating, they wanted to discuss their position in the mobile market. They believe they are becoming a major player in the mobile market with key design wins and outperforming some incumbent system on a chips (SoCs). The upcoming Silvermont architecture pines to be fill in the gaps below Haswell, driving smartphones and tablets and stretching upward to include entry-level notebooks and all-in-one PCs. The architecture promises to scale between offering three-fold more performance than its past generation, or a fifth of the power for equivalent performance.
Ryan discussed Silvermont last month, be sure to give his thoughts a browse for more depth.
Good effort goes a long way
The wait has been long and anxious for Heart of the Swarm, the expansion to 2010's StarCraft 2: Wings of Liberty. Blizzard originally hinted at a very rapid release schedule which did not exactly come to fruition. The nearly three years of development time for Heart of the Swarm is longer than a single studio spends on a full Call of Duty title; although, one could make a very credible argument that a Blizzard expansion requires more effort to create than said complete Call of Duty title.
But as Duke Nukem Forever demonstrated, a long time in development does not guarantee a fully baked product coming out the other end.
Blizzard games have always been highly entertaining albeit without deep artistic substance; their games are not first on the list for a university literature syllabus. But, there is a lot of room in life for engaging entertainment. In terms of the PC, Blizzard has always been one of the leading developers for the platform; they know how to deliver an exceptional PC experience if they choose to.
Taking a Fresh Look at GLOBALFOUNDRIES
It has been a while since we last talked about GLOBALFOUNDRIES, and it is high time to do so. So why the long wait between updates? Well, I think the long and short of it is a lack of execution from their stated roadmaps from around 2009 on. When GF first came on the scene they had a very aggressive roadmap about where their process technology will be and how it will be implemented. I believe that GF first mentioned a working 28 nm process in a early 2011 timeframe. There was a lot of excitement in some corners as people expected next generation GPUs to be available around then using that process node.
Fab 1 is the facility where all 32 nm SOI and most 28 nm HKMG are produced.
Obviously GF did not get that particular process up and running as expected. In fact, they had some real issues getting 32 nm SOI running in a timely manner. Llano was the first product GF produced on that particular node, as well as plenty of test wafers of Bulldozer parts. Both were delayed from when they were initially expected to hit, and both had fabrication issues. Time and money can fix most things when it comes to process technology, and eventually GF was able to solve what issues they had on their end. 32 nm SOI/HKMG is producing like gangbusters. AMD has improved their designs on their end to make things a bit easier as well at GF.
While shoring up the 32 nm process was of extreme importance to GF, it seemingly took resources away from further developing 28 nm and below processes. While work was still being done on these products, the roadmap was far too aggressive for what they were able to accomplish. The hits just kept coming though. AMD cut back on 32nm orders, which had a financial impact on both companies. It was cheaper for AMD to renegotiate the contract and take a penalty rather than order chips that it simply could not sell. GF then had lots of line space open on 32 nm SOI (Dresden) that could not be filled. AMD then voided another contract in which they suffered a larger penalty by opting to potentially utilize a second source for 28 nm HKMG production of their CPUs and APUs. AMD obviously was very uncomfortable about where GF was with their 28 nm process.
During all of this time GF was working to get their Luther Forest FAB 8 up and running. Building a new FAB is no small task. This is a multi-billion dollar endeavor and any new FAB design will have complications. Happily for GF, the development of this FAB has gone along seemingly according to plan. The FAB has achieved every major milestone in construction and deployment. Still, the risks involved with a FAB that could reach around $8 billion+ are immense.
2012 was not exactly the year that GF expected, or hoped for. It was tough on them and their partners. They also had more expenses such as acquiring Chartered back in 2009 and then acquiring the rather significant stake that AMD had in the company in the first place. During this time ATIC has been pumping money into GF to keep it afloat as well as its aspirations at being a major player in the fabrication industry.
Taking an Accurate Look at SSD Write Endurance
Last year, I posted a rebuttal to a paper describing the future of flash memory as ‘bleak’. The paper went through great (and convoluted) lengths to paint a tragic picture of flash memory endurance moving forward. Yesterday a newer paper hit Slashdot – this one doing just the opposite, and going as far as to assume production flash memory handling up to 1 Million erase cycles. You’d think that since I’m constantly pushing flash memory as a viable, reliable, and super-fast successor to Hard Disks (aka 'Spinning Rust'), that I’d just sit back on this one and let it fly. After all, it helps make my argument! Well, I can’t, because if there are errors published on a topic so important to me, it’s in the interest of journalistic integrity that I must now post an equal and opposite rebuttal to this one – even if it works against my case.
First I’m going to invite you to read through the paper in question. After doing so, I’m now going to pick it apart. Unfortunately I’m crunched for time today, so I’m going to reduce my dissertation into the form of some simple bulleted points:
- Max data write speed did not take into account 8/10 encoding, meaning 6Gb/sec = 600MB/sec, not 750MB/sec.
- The flash *page* size (8KB) and block sizes (2MB) chosen more closely resemble that of MLC parts (not SLC – see below for why this is important).
- The paper makes no reference to Write Amplification.
Perhaps the most glaring and significant is that all of the formulas, while correct, fail to consider the most important factor when dealing with flash memory writes – Write Amplification.
Before geting into it, I'll reference the excellent graphic that Anand put in his SSD Relapse piece:
SSD controllers combine smaller writes into larger ones in an attempt to speed up the effective write speed. This falls flat once all flash blocks have been written to at least once. From that point forward, the SSD must play musical chairs with the data on each and every small write. In a bad case, a single 4KB write turns into a 2MB write. For that example, Write Amplification would be a factor of 500, meaning the flash memory is cycled at 500x the rate calculated in the paper. Sure that’s an extreme example, but the point is that without referencing amplification at all, it is assumed to be a factor of 1, which would only be the case if you were only writing 2MB blocks of data to the SSD. This is almost never the case, regardless of Operating System.
After posters on Slashdot called out the author on his assumptions of rated P/E cycles, he went back and added two links to justify his figures. The problem is that the first links to a 2005 data sheet for 90nm SLC flash. Samsung’s 90nm flash was 1Gb per die (128MB). The packages were available with up to 4 dies each, and scaling up to a typical 16-chip SSD, that only gives you an 8GB SSD. Not very practical. That’s not to say 100k is an inaccurate figure for SLC endurance. It’s just a really bad reference to use is all. Here's a better one from the Flash Memory Summit a couple of years back:
The second link was a 2008 PR blast from Micron, based on their proposed pushing of the 34nm process to its limits. “One Million Write Cycles” was nothing more than a tag line for an achievement accomplished in a lab under ideal conditions. That figure was never reached in anything you could actually buy in a SATA SSD. A better reference would be from that same presentation at the Summit:
This shows larger process nodes hitting even beyond 1 million cycles (given sufficient additional error bits used for error correction), but remember it has to be something that is available and in a usable capacity to be practical for real world use, and that’s just not the case for the flash in the above chart.
At the end of the day, manufacturers must balance cost, capacity, and longevity. This forces a push towards smaller processes (for more capacity per cost), with the limit being how much endurance they are willing to give up in the process. In the end they choose based on what the customer needs. Enterprise use leans towards SLC or eMLC, as they are willing to spend more for the gain in endurance. Typical PC users get standard MLC and now even TLC, which are *good enough* for that application. It's worth noting that most SSD failures are not due to burning out all of the available flash P/E cycles. The vast majority are due to infant mortality failures of the controller or even due to buggy firmware. I've never written enough to any single consumer SSD (in normal operation) to wear out all of the flash. The closest I've come to a flash-related failure was when I had an ioDrive fail during testing by excessive heat causing a solder pad to lift on one of the flash chips.
All of this said, I’d love to see a revisit to the author’s well-structured paper – only based on the corrected assumptions I’ve outlined above. *That* is the type of paper I would reference when attempting to make *accurate* arguments for SSD endurance.
Windows RT: Runtime? Or Get Up and Run Time?
Update #1, 10/26/2012: Apparently it does not take long to see the first tremors of certification woes. A Windows developer by the name of Jeffrey Harmon allegedly wrestled with Microsoft certification support 6 times over 2 months because his app did not meet minimum standards. He was not given clear and specific reasons why -- apparently little more than copy/paste of the regulations he failed to achieve. Kind-of what to expect from a closed platform... right? Imagine if some nonsensical terms become mandated or other problems crop up?
Also, Microsoft has just said they will allow PEGI 18 games which would have received an ESRB M rating. Of course their regulations can and will change further over time... the point is the difference between a store refusing to carry versus banishing from the whole platform even for limited sharing. The necessity of uproars, especially so early on and so frequently, should be red flags for censorship to come. Could be for artistically-intentioned nudity or sexual themes. Could even be not about sex, language, and violence at all.
Last month, I suggested that the transition to Windows RT bares the same hurdles as transitioning to Linux. Many obstacles blocking our path, like Adobe and PC gaming, are considering Linux; the rest have good reason to follow.
This month we receive Windows RT and Microsoft’s attempt to shackle us to it: Windows 8.
To be clear: Microsoft has large incentives to banish the legacy of Windows. The way Windows 8 is structured reduces it to a benign tumorous growth atop Windows RT. The applications we love and the openness we adore are contained to an app.
I will explain how you should hate this -- after I explain why and support it with evidence.
Microsoft is currently in the rare state of sharp and aggressive focus to a vision. Do not misrepresent this as greed: it is not. Microsoft must face countless jokes about security and stability. Microsoft designed Windows with strong slants towards convenience over security.
That ideology faded early into the life of Windows XP. How Windows operates is fundamentally different. Windows machines are quite secure, architecturally. Con-artists are getting desperate. Recent attacks are almost exclusively based on fear and deception of the user. Common examples are fake anti-virus software or fraudulent call center phone calls. We all win when attackers get innovative: survival of the fittest implies death of the weakest.
And Why the Industry Misses the Point
I am going to take a somewhat unpopular stance: I really like stereoscopic 3D. I also expect to change your mind and get you excited about stereoscopic 3D too - unless of course a circumstance such as monovision interferes with your ability to see 3D at all. I expect to accomplish where the industry has failed simply because I will not ignore the benefits of 3D in my explanation.
Firstly - we see a crisp image when our brain is more clearly able to make out objects in a scene.
We typically have two major methods of increasing the crispness of an image: we either increase the resolution or we increase the contrast of the picture. As resolution increases we receive a finer grid of positional information to place and contain the objects in the scene. As contrast increases we receive a wider difference between the brightest points and the darkest points from a scene which prevents objects from blending together in a mess of grey.
We are also able to experience depth information by comparing the parallax effect across both of our eyes. We are able to encapsulate each object into a 3D volume and position each capsule a more defined distance apart. Encapsulated objects appear crisper because we can more clearly see them as sharply defined independent objects.
Be careful with this stereoscopic 3D image. To see the 3D effect you must slowly cross your eyes until the two images align in the center. This should only be attempted by adults with fully developed eyes and without prior medical conditions. Also, sit a comfortable distance away so you do not need to cross your eyes too far inward and rest your eyes until they no longer feel strained. In short - do not pull an eye muscle or something. Use common sense. Also move your mouse cursor far away from the image as it will break your focusing lock and click on the image to make it full sized.
Again, be careful when crossing your eyes to see stereoscopic 3D and relax them when you are done.
The above image is a scene from Unreal Tournament 3 laid out in a cross-eyed 3D format. If you are safely able to experience the 3D image then I would like you to pay careful attention to how crisp the 3D image appeared. Compare this level of crispness to either the left or right eye image by itself.
Which has the crisper picture quality?
That is basically why 3D is awesome: it makes your picture quality appear substantially better by giving your brain more information about the object. This effect can also play with how the brain perceives the world you present it: similar to how HDR tonal mapping plays with exposure ranges we cannot see and infrared photography plays with colors we cannot see to modify the photograph - which we can see - for surreal effects.
Or: the countdown to a fresh Start.
Over time – and not necessarily much of it – usage of a platform can become a marriage. I trusted Windows, nee MS-DOS, guardianship over all of my precious applications which depend upon it. Chances are you too have trusted Microsoft or a similar proprietary platform holder to provide a household for your content.
It is time for a custody hearing.
These are the reasons why I still use Windows – and who could profit as home wreckers.
1st Reason – Games
The most obvious leading topic.
Computer games have been dominated by Windows for quite some time now. When you find a PC game at retail or online you will find either a Windows trademark or the occasional half-eaten fruit somewhere on the page or packaging.
One of the leading reasons for the success of the PC platform is the culture of backwards compatibility. Though the platform has been rumored dead ad-infinitum it still exists – surrounded by a wasteland of old deprecated consoles. I still play games from past decades on their original platform.
I say let the world go to hell
… but I should always have my tea. (Notes From Underground, 1864)
You can praise video games as art to justify its impact on your life – but do you really consider it art?
Best before the servers are taken down, because you're probably not playing it after.
Art allows the author to express their humanity and permits the user to consider that perspective. We become cultured when we experiment with and to some extent understand difficult human nature problems. Ideas are transmitted about topics which we cannot otherwise understand. We are affected positively as humans in society when these issues are raised in a safe medium.
Video games, unlike most other mediums, encourage the user to coat the creation with their own expressions. The player can influence the content through their dialogue and decision-tree choices. The player can accomplish challenges in their own unique way and talk about it over the water cooler. The player can also embed their own content as a direct form of expression. The medium will also mature as we further learn how to leverage interactivity to open a dialogue for these artistic topics in completely new ways and not necessarily in a single direction.
Consciously or otherwise – users will express themselves.
With all of the potential for art that the medium allows it is a shame that – time and time again – the industry and its users neuter its artistic capabilities in the name of greed, simplicity, or merely fear.
Most IT workers or computer enthusiasts tend to ‘accumulate’ computer and electronics gear over time. Over the years it is easy to end up with piles of old and outdated computer parts, components and electronics–whether it’s an old Pentium machine that your work was throwing out, RAM chips you no longer needed after your last upgrade, or an old CRT monitor that your cousin wasn’t sure what to do with. Tossing the accumulated hardware out with the next trash pickup doesn’t even enter the equation, because there’s that slight possibility you might need it someday.
I myself have one (or two, and maybe half an attic…) closet full of old stuff ranging from my old Commodore 64/1541 Floppy disk drive with Zork 5.25” floppies, to a set of four 30 pin 1 MB/70ns SIMM chips that cost $100 each as upgrades to my first 486 DX2/50 Mhz Compudyne PC back in 1989. (Yes, you read that right, $100 for 1 MB of memory.) No matter if you have it all crammed into one closet or spread all over your house, you likely have a collection of gear dating back to the days of punch cards, single button joysticks, and InvisiClues guides.
Occasionally I’ll look into my own closet and lament all the ‘wasted’ technology that resides there. I’m convinced much of the hardware still has some sparks of life left. As a result, I am always looking for a reason to revive some of it from the dead. Since they’ve already been bought and paid for, it feels almost blasphemous to the technology gods not to do something with the hardware. In some cases, it might not be worth the effort, (Windows Vista on an old Micron Transport Trek2 PII-300 laptop doesn’t end well for anyone). In others cases, you can build something fun or useful using parts that you have sitting around and are waiting for a new lease on life.
3+ Hours of discussion later...
The beginning of QuakeCon is always started by several hours of John Carmack talking about very technical things. This two hour keynote typically runs into the three to four hour range, and it was no different this time. John certainly has the gift of gab when it comes to his projects, but unlike others his gab is chock full of useful information, often quite beyond the understanding of those in the audience.
The first topic of discussion was that of last year’s Rage launch. John was quite apologetic about how it went, especially in terms of PC support. For a good portion of users out there, it simply would not work due to driver issues on the AMD side. The amount of lessons they learned from Rage were tremendous. iD simply cannot afford to release two games in one decade. Rage took some six plus years of development. Consider that Doom 3 was released in 2004, and we did not see Rage until Fall 2011. The technology in Rage is a big step up due to the use of iD Tech 5, and the art assets of the title are very impressive.
iD also made some big mistakes in how they have marketed the title. Many people were assuming that it would be a title more in line with Bethesda’s Fallout 3 with a lot of RPG type missions and storyline. Instead of a 80 hour title that one would expect, it was a 10+ hour action title. So marketing needs to create a better representation of what the game entails. They also need to stay a bit more focused on what they will be delivering, and be able to do so in a timely manner.