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NVIDIA GeForce GTX 760 2GB Review - GK104 at $250

Author: Ryan Shrout
Manufacturer: NVIDIA

Closing Thoughts

According to both sides of the battle, this will likely be the last graphics card release we see for the enthusiast community for quite a while, so where does that leave the GPU landscape?

 

Performance

NVIDA definitely feels that they are being aggressive with the GeForce GTX 760 and its price point, going right after AMD and its claims of value via game bundle.  In my testing, the GTX 760 at reference speeds is just a bit faster than the Radeon HD 7950 3GB with Boost, so it is obviously even faster than the HD 7950 without the Boost technology.  Most of the time those performance gaps are very small and in a couple of instances the HD 7950 Boost was faster (DiRT 3 and Sleeping Dogs @ 2560x1440).  For single GPU performance, I think it would be fair to call the battle between the combatants a virtual tie.

What is not a tie though is the multi-card scenario as NVIDIA’s SLI technology continues to dominate over the CrossFire implementation we saw in our 13.6 public beta drivers.  With frame pacing as the key issue for user experience in multi-GPU scenarios, NVIDIA has the leg up still and will likely have it for at least another month.  AMD has publicly posted that it plans to release a frame pacing improvement driver to the public on July 31st and I am eagerly awaiting our opportunity to test it and put it through our Frame Rating process.  Trust me guys, no one wants to see AMD address these multi-GPU performance issues more than we do and if AMD can improve on the results we saw with the prototype driver released with the HD 7990, they should be in good shape.

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When we pit the new GTX 760 against the GTX 770 the performance difference is quite noticeable.  In some cases we saw gaps as small as 18% (Skyrim) and as large as 35% (Sleeping Dogs) so NVIDIA seems to have avoided the issue of the GTX 680/GTX 670 where price differences did not match up with the performance differences.  The GTX 760 is definitely a step down from the GTX 770 when it comes to the gaming experience it provides but it also has a sizeable price advantage as well.

 

Pricing and Availability

Available today starting at $249, the NVIDIA GeForce GTX 760 card is going to shake things up a bit.  If you agree with our performance estimates of near-parity between it and the Radeon HD 7950 Boost card, then AMD is in a $50 hole as the HD 7950 Boost currently sells for $299.  With the Radeon HD 7870 GHz Edition going for $220 as well, the $30 price increase to jump up to the performance level of the GTX 760 is an easy decision.

AMD definitely still has a feather in its cap with the game bundles; the Radeon HD 7950 Boost will come with Crysis 3, Bioshock Infinite, Tomb Raider and Far Cry 3: Blood Dragon.  The question is whether or not you as a buyer see the same value in those games that AMD does.  Do you already own them?  Are you uninterested in them?  If so then the bundle doesn’t mean much for you unless you like gifting games! 

 

Final Thoughts

As a reviewer, after doing testing with the GeForce GTX 760 but not yet knowing the price point (why the GPU vendors do this to us beyond me…) I was guessing that NVIDIA would take the standard route and set the MSRP at $299.  Just 3 days before the NDA though they told me it would actually sell at $249 and I have to admit as a consumer that I was really excited.  Not only does the GeForce GTX 760 offer some awesome performance for gamers running single display configurations but NVIDIA was willing to potentially start a pricing battle with it, a solid $50 under the Radeon HD 7950 Boost. 

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Will AMD drop prices on its cards?  Usually by now I would have known if they were going to, so my first guess is that they will not.  As a company they have invested a lot of money in the game bundle packages and they need to impart the value that the Never Settle campaign offers gamers.  As a gamer though, it’s great to have options like we have today and the GeForce GTX 760 might just be the best release of the generation.

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EVGA GeForce GTX 760 SC 2GB

June 26, 2013 | 07:11 PM - Posted by pdjblum

Ryan,

If you found a chance to read the latest podcast comments you will know how much respect I have for you. That being said, I am not loving this abstruse testing data, though it might be that my mind is too obtuse to deal with it. It seems that outside of amd crossfire, and sometimes nvidia sli, testing results for the observed fps verse fraps track very well. I feel as if all these graphs are overkill and beating a dead dog. You have already made a monumental impact in the industry by getting amd to own up to the issue and address it. But I feel it makes for a not very readable review; and less so instructive outside of your conclusions. It would also have been nice if you could have compared in a simple table--cores, memory, memory width, for instance--between the different nvidia cards.

I am apparently the odd one out here, but consider what I am saying. Remember, I think what have done with frame rating is tremendous.

June 27, 2013 | 07:20 AM - Posted by Trey Long (not verified)

Love the frame rate and runt frame testing. Its long overdue,as for years consumers relied on fps numbers for some solutions that clearly did not reflect actual gaming performance. Great job!!!

June 28, 2013 | 06:07 PM - Posted by Anonymous (not verified)

I have total respect for PCPER for explaining framerating and outing AMD for their poor performance in this area.
Such an eye-opener !

June 28, 2013 | 01:00 AM - Posted by SethAdams (not verified)

Also want to say so many of us out here can't thank you enough for all the extra testing you do. Please keep up the frame rate testing, thank you so much!

June 28, 2013 | 03:30 PM - Posted by deowll (not verified)

So would this card be a really good choice for a Dell 30 inch monitor?

June 28, 2013 | 03:58 PM - Posted by Anonymous (not verified)

PCPER rocks !

June 30, 2013 | 06:17 AM - Posted by Antillus (not verified)

How well do these cards overclock? I am contemplating a desktop build and would like to decide whether I ought to go Red or Green.

June 30, 2013 | 08:29 PM - Posted by wizpig64 (not verified)

Great review, I think I'll pick up two of these rather than a 780 for my 3 monitors.

Regarding the noise levels for the EVGA cooler, could you guys get a hold on one of the gigabyte windforce cards? (preferably this one: http://pcpartpicker.com/part/gigabyte-video-card-gvn760oc2gdrev20)

Like the EVGA ACX cooler, it looks like gigabyte is also using a cheaper lookalike on the 760 compared to the higher end 700 series cards, and I'd love to know how they cool and sound.

Thanks!

July 1, 2013 | 03:24 PM - Posted by Michael Seo (not verified)

Hi Ryan,

You mentioned that the ACX cooler isn't much quieter at all than the reference cooler. However don't the reference coolers have a different sound character? I've heard that the fan motors tend to produce a very faint grinding sound, whereas I'm assuming these open fans only sound like air blowing through heat fins. What was your impression of the sounds?

Thanks for any replies.

December 21, 2013 | 12:22 AM - Posted by Anonymous (not verified)

Why do I have the feeling that this bosstek guy is just a mouthy kid living in a make believe land, And he acts like he has these connections and a made up business. I swear my gut tells me this guy lives with his mom, And his mom buys him cool computer parts when he whines and begs or throws a fit to get them. Then with all his parts he then creates a website, And then he poses like he is a big business man and makes empty promises he never keeps. But in his mind he kept the promises. My gut also tells me when he gets a product from Nvidia or Corsair in his mind he thinks he is a partner. I knew a guy like this back in high school. I have seen this behavior before. And all the tell tell signs are very present.

December 21, 2013 | 08:29 AM - Posted by LarryLaugher (not verified)

Ok I found a video with the Bosstek guy. I think this is his commercial he did to commemorate his partnership with a big corporation.

http://www.crazyshit.com/cnt/medias/7121-a-very-sick-little-man

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