Asus Radeon 9800XT/TVD
Asus Diversifies - Enter the Radeon 9800XT/TVD
This content was originally featured on Amdmb.com and has been converted to PC Perspective's website. Some color changes and flaws may appear.
A few years back, it was
common to see a given hardware manufacturer offering different video solutions
from different chipset vendors. I remember STB, Diamond, and Creative Labs
all selling 3dfx (Voodoo chipsets) and NVIDIA (Riva and TNT) products. For
whatever reason, in the past 2 years, this fell out of fashion and we saw
more and more companies just sell products from a single chipset vendor.
So going to a company like MSI or Asus meant that you were buying an NVIDIA
solution, and if you bought video from Sapphire or Gigabyte, you were getting
However, all this changed
a few months ago when we began hearing rumours of some big name "NVIDIA-only" companies
beginning to produce ATI-based cards concurrently. The rumours proved to
be true as Asus announced that
it was to begin offering both NVIDIA and ATI products.
I'm sure some of you have
sinister reasons why this happened, but giving this some thought it makes
perfect business sense to offer products that are popular and fill a price
segment. Even if it means competing against your own products, at least you
gain the revenue that may have gone to a competitor. This is done very often
by companies like General Motors and Procter & Gamble. There's
a business saying that goes something like this: "cannibalize your own
market". Asus is just one of the latest companies to do just that.
To get their perspective
on the turn to ATI, I picked the brain of Rick at Asus USA. According to
Rick, Asus has been offering ATI products for quite some time with their
IGP solutions. It was only natural that their relationship evolve to include
graphics manufactured from ATI. This is a similar story to Asus and NVIDIA
with nForce motherboards and FX series cards. I think ultimately by offering
solutions from multiple vendors, Asus positions themselves to appeal to a
Our focus today will be
to examine the features and intangibles of Asus' latest top-end card, the
Radeon 9800XT/TVD. We will scrutinize everything from cooling to warranty
and support... and of course game performance. So let's move onto the review!
Get notified when we go live!