The Inside Perspective: Antec's Jessie Lawrence, New Cases and Future of Antec
Welcome to The Inside Perspective
Welcome! The Inside Perspective is a new series on PC Perspective that will take you further behind the scenes of the industry than we typically go, with interviews of industry personnel. I hope you find these discussions to be both informative as well as eye opening into the world behind the reviews, behind the press releases and the marketing speak that everyone sees on a daily basis. http://pcper.com/tip
The Inside Perspective 001 - Antec's Jessie Lawrence
Antec was at one time the leader in enthusiast and gamer case design and much of what the company built years ago, like the P180 series, has endured years of modifications to remain relevant and these chassis remain some of the favorites of our staff. However, in the past several years, the case world has seen new entrants, new designs and new feature sets that Antec has been slow to adopt and as such they have fallen out of the leaders position in the mind-set of enthusiasts, even if they haven't in sales in revenue.
With the release of the new P280 and Eleven Hundred cases though (the former of which we have already reviewed) Antec is hoping to make a resurgence into the enthusiast market. And while I definitely was impressed with the P280 there is still some work to do and, luckily, Antec knows it and is moving forward in the right direction.
Recently, Antec's Communications Manager Jessie Lawrence stopped by the office and we sat down for a small interview to ask him about the new case designs, what he likes about working in this cut throat industry and how Antec plans to stem the tides against the competition.
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Host: Ryan Shrout
Guest: Jessie Lawrence, Antec
Program Length: 13:49
- 01:08 Introduction
- 02:15 Questions about new P280 and Eleven Hundred Cases
- 04:40 Target audience for each new case
- 05:50 Background with Jessie Lawrence
- 09:20 Memorable moments in the industry
- 11:20 How can Antec return to enthusiast roots?
- 13:45 Conclusion