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Subject: Processors, Chipsets, Mobile | July 6, 2011 - 04:09 PM | Tim Verry
Tagged: WTI, VIA, S3 Graphics, htc
Low power x86 processor maker VIA Technologies today announced that it is selling off the entirety of its stake in S3 Graphics to popular phone manufacturer HTC. Having acquired S3 Graphics in 2001, the company planned to integrate graphics capabilities into its processors and chipsets. In 2005 S3 graphics became under capitalized and VIA brought in WTI a private investment company to fun operations and R&D initiatives. Cher Wang, the chairman of VIA is a “significant shareholder.”
Under the agreement, all of VIA’s shares in S3 Graphics are worth $300 million. VIA will receive $147 million while WTI will receive $153 million. Of the $147 million, VIA will recognize a capital gain of $37 million and a paid-in-capital of $115 million.
The Senior Vice President and Board Director of VIA, Tzu-mu Lin, stated that “The Transaction would allow VIA to monetize a portion of its rich IP portfolio, yet retain its graphics capabilities to support the development and sale of its processors and chipsets.” The transaction is subject to approvals from the board directors of VIA, WTI, and HTC and is expected to close before the end of the year.
HTC seems to be interested in acquiring graphics IP, which begs the question whether the phone manufacturer is planning to design its own ARM S3 graphics chips for its future phones. What do you think of the deal?
Subject: Processors | July 6, 2011 - 12:53 PM | Jeremy Hellstrom
Tagged: llano, APU, amd
Llano is still very active in the news, as reviewers try to pin down exactly what the capabilities of a true APU are; what does it do well and what does it not do well. Most reviewers have discovered that AMD's offering is relatively weak at current generation general computation and absolutely amazing as an integral GPU. Part of the weakness in computational tasks seems to stem from the scarcity of programs that can take advantage of multi-core processors and the almost complete lack of GPU accelerated programs ... that are not graphical in nature. X-bit Labs takes a very in depth look at the modified Stars core called Husky and the Sumo graphical portion which resembles Redwood.
"Desktop Lynx platform that includes hybrid Llano processors has finally found its way to the consumers. Let’s take a closer look at it and find out how successful the combination of old Stars processor cores and a high-performance Radeon GPU actually is."
Here are some more Processor articles from around the web:
- AMD A8-3850 2.9GHz Llano APU Review @ Legit Reviews
- A8-3850 vs. Core i3-2100 CPU Review @ Hardware Secrets
- AMD A8-3850 (Llano) APU Video Performance Examined @ Tweaktown
- AMD A8-3850 Lynx APU Processor @ Benchmark Reviews
- Mobile CPU Comparison Guide @ TechARP
Subject: Processors | June 30, 2011 - 12:20 PM | Jeremy Hellstrom
Tagged: lynx, llano, igp, amd, a8-3850, 6550d, 3850
Long story short, the new AMD A8-3850 simply can't compete with Intel's SandyBridge processors as an x86 CPU but as an integrated GPU it is better than anything we or The Tech Report have seen before.
The actual story is far more complicated for the Llano true quad core processor. On the CPU side of the APU equation, it can handle the Core i3-2100 which is it's closest competition on the majority of multithreaded tasks, though it falls behind on single threaded applications. The price war is also on AMD's side as you would need to pair a discrete GPU with the i3-2100 in order to match the graphics performance. The other very important are where AMD falls is power consumption; sure at idle it uses very little power but when operating at full speed it consumes almost as much power as an i7-2600.
On the GPU side we see better gaming performance than anything else out there, assuming you stick to DX10 and DX11 games as DX9 games can have some issues with Llano. That holds especially true of Hybrid Crossfire, as when Ryan paired the A8-3850 with discrete Radeon cards he ran into difficulties in some games. You can read about that in his full review.
"AMD's "Llano" APU makes a compelling proposition as a laptop chip, but its position on the desktop is more precarious. Read on to find out why—and whether it can overcome that hurdle."
Here are some more Processor articles from around the web:
- The AMD A8-3850 Review: Llano on the Desktop @ AnandTech
- AMD Llano A8-3850 APU @ TechwareLabs
- AMD A8-3850 Llano APU Review @ OCC
- AMD A8-A3850 APU and Lynx @ Bjorn3d
- AMD A8-3850 Llano APU & Gigabyte A75M-UD2H Review @ Neoseeker
- AMD A8-3850 APU Review: The Arrival of Llano @Hi Tech Legion
- AMD A8-3850 (Llano) APU and A55/A75 Chipset @ Tweaktown
- AMD A8-3850 APU @ Overclockers.com
- AMD Llano A8-3850 APU and Gigabyte A75-UD4H Launch Review @ HardwareHeaven
- AMD A8-3850 APU Review: Llano Hits the Desktop @ Hardware Canucks
- AMD A8-3850 Llano APU @ Techspot
- AMD Llano APU: The Future is Fusion @ InsideHW
- Intel Pentium G850, Pentium G840 and Pentium G620 @ X-bit Labs
Subject: Processors | June 30, 2011 - 10:51 AM | Jeremy Hellstrom
Tagged: lynx, llano, igp, amd, a8-3850, 6550d, 3850
AMD (NYSE:AMD) today announced availability for the AMD Fusion A-Series Accelerated Processing Unit (APU) A8-3850 and A6-3650 desktop processors. The AMD A8-3850 and A6-3650 desktop processors will enable a high- performance experience for desktop users, including brilliant HD graphics, supercomputer-like performance, and incredibly fast application speeds.
Both the AMD A8-3850 and A6-3650 desktop processors combine four x86 CPU cores with powerful DirectX®11-capable discrete-level graphics, and up to 400 Radeon™ cores along with dedicated HD video processing on a single chip. Only AMD Fusion APUs offer true AMD Dual Graphics, with up to 120 percent visual performance boost*, when paired with select AMD Radeon™ HD 6000 Series graphics cards. Consumers can achieve supercomputer-like performance of more than 500 gigaflops compute capacity and enjoy rapid content transfers via USB 3.0.
All A-Series processors are powered by AMD VISION Engine Software, which is composed of AMD Catalyst™ graphics driver, AMD OpenCL driver and the AMD VISION Engine Control Center. With this suite of software, users get regular updates designed to improve system performance and stability, and can add new software enhancements.
With a suggested retail price of $135, the AMD A8-3850 desktop processor operates at 2.9GHz (CPU) and 600MHz (GPU) with 400 Radeon™ Cores, 4MB of L2 cache and a TDP of 100W.
The AMD A6-3650 desktop processor has clock speeds of 2.6GHz (CPU) and 443MHz (GPU) with 320 Radeon™ Cores, 4MB of L2 cache and a TDP of 100W. The suggested retail price of the AMD A6-3650 desktop processor is $115.
In an increasingly digital and visually oriented world, consumers demand more responsive multitasking, vivid graphics, lifelike games, lag-free videos, and ultimate multimedia performance. AMD A8-3850 and A6-3650 desktop processors enable these visually stunning end-user experiences.
FM1 motherboards for the A-Series APUs are available now from leading original design manufacturers (ODMs), including ASUS, ASRock, Biostar, ECS, Foxconn (Hong Hai Precision), Gigabyte, Jetway, MSI and Sapphire.
AMD A8-3850 and A6-3650 desktop processors are scheduled to be available for purchase through system builders and at major online retailers, including Amazon, CyberPower Inc., iBuyPower, Newegg and TigerDirect beginning July 3, 2011. Additional processors are scheduled to be available later this year.
AMD A8-3850 and A6-3650 desktop processors, and the corresponding FM1 motherboards, were created with desktop consumers and gamers in mind.
Subject: General Tech, Graphics Cards, Processors | June 24, 2011 - 01:13 PM | Scott Michaud
Tagged: linux, Ivy Bridge, Intel
Back when Sandy Bridge launched, Intel had some difficulty with Linux compatibility due to their support software not being available long enough ahead of launch for distribution developers to roll it in to their releases. As a result, users purchasing Sandy Bridge hardware would be in for a frolic in the third-party repositories unless they wished to wait four or five months for their distributions to release their next major version. This time Intel is pushing code out much earlier though questions still remain if they will fully make Ubuntu’s 11.10 release.
You mean there's Intel... inside me?
Intel came down hard on themselves for their Sandy Bridge support. Jesse Barnes, an open-source Linux developer at Intel, posted on the Phoronix Forums his thoughts on the Sandy Bridge Linux issue:
"No, this is our job, and we blew it for Sandy Bridge. We're supposed to do development well ahead of product release, and make sure distros include the necessary code to get things working … Fortunately we've learned from this and are giving ourselves more time and planning better for Sandy Bridge's successor, Ivy Bridge."
Now, six months later as support for Ivy Bridge is getting released and rolled into their necessary places, Intel appears to be more successful than last time. Much of the code that Intel needs to release for Ivy Bridge is already available and rolled in to the Linux 3.0 kernel. A few features missed the deadline and must be rolled in to Linux 3.1 kernel. While Phoronix believes that Fedora 16 will still be able to roll in support in time it is possible that Ubuntu 11.10 may not unless the back-port the changes to their distribution. That is obviously not something Intel would like to see happen given all their extra effort of recent.
Subject: Processors | June 23, 2011 - 12:32 PM | Jeremy Hellstrom
Tagged: llano, amd, AFDS
Since Llano is the best news we have seen from AMD in quite a while here is more coverage of the APU and the AMD Fusion Developer Summit, this time from The Tech Report. They take an A8-3500M APU and Radeon HD 6620G powered laptop and pit it against an HP ProBook 6460b with a Core i5-2410M and HD3000. The TDP of both processors is 35W and they are likely going to be priced similarly once Llano powered laptops hit the market. As with Ryan's review, for CPU bound tests the AMD processor lags far behind but once the GPU power comes into play the positions are completely reversed. It will be interesting to see how AMD positions Llano in the marketplace.
"Can AMD's 'Llano' APU really take on Intel's excellent Sandy Bridge processors and hold its own? We've taken a deep look at its architecture and performance in order to find out."
Here are some more Processor articles from around the web:
- AMD Llano A8-3500M APU Review @ t-break
- More Linux Benchmarks Of The AMD A8-3500M Fusion APU @ Phoronix
- AMD's Fusion Developer Summit was a success @ The Inquirer
- CPU Performance Comparison Guide Rev. 5.6 @ TechARP
Subject: Processors | June 21, 2011 - 12:51 AM | Tim Verry
Tagged: ulv, sandy bridge, Intel, cpu, celeron
According to Maximum PC, Intel recently revamped its official price list by adding four new ULV (ultra-low-voltage chips generally found in ultraportable notebooks) processors. The new additions feature three Sandy Bridge based chips and one Intel Celeron processor. The three new Sandy Bridge ULV CPUs include the dual core hyperthreaded Core i5 2557M with 3 MB cache running at 1.7 GHz, Core i7 2637M with 4 MB cache running at 1.7GHz, and the Core i7 2677M at 1.8 GHz with 4 MB cache. Utilizing Turbo Boost, the chips are able to reach 2.7 GHz, 2.8 GHz, and 2.9 GHz respectively. Further, the new Celeron ULV is the dual core Celeron 847 processor with 2 MB cache running at 1.1 GHZ.
The Core i5 2557M carries a pricetag of $250, while the Core i7 2637M goes for $289, and the Core i7 2677M has an MSRP of $317. You can see the entire price list here. The new Sandy Bridge based ULV processors are able to Turbo Boost from between 1.0 and 1.1 GHz depending on model, which should provide plenty of power for mobile devices while sipping battery power with a TDP (themal design power) of only 17 watts.
Subject: General Tech, Processors | June 20, 2011 - 04:46 PM | Scott Michaud
Tagged: VIA, sysmark, nvidia, bapco, amd
People like benchmarks. Benchmarks tell you which component to purchase while your mouse flutters between browser tabs of various Newegg or Amazon pages. Benchmarks let you see how awesome your PC is because often videogames will not for a couple of years. One benchmark you probably have not seen here in a very long time is Sysmark from the Business Applications Performance Corporation, known as BAPCo to its friends and well-wishers. There has been dispute over the political design of BAPCo and it eventually boiled over with AMD, NVIDIA, and VIA rolling off the sides of the pot.
Fixed that for you
The disputes centered mostly over the release of SYSmark 2012. For years various members have been complaining about various aspects of the product which they allege Intel strikes down and ignores while designing each version. One major complaint is the lack of reporting on the computer’s GPU performance which is quickly becoming beyond relevant to an actual system’s overall performance. With NVIDIA, AMD, and VIA gone from the consortium, Intel is pretty much left alone in the company: now officially.
Subject: Editorial, Graphics Cards, Processors, Mobile, Shows and Expos | June 16, 2011 - 02:41 PM | Ryan Shrout
Tagged: llano, liveblog, fusion, APU, amd, AFDS
The AMD Fusion Developer Summit 2011 is set to begin at 11:30am ET / 8:30am PT and promises to bring some interesting and forward looking news about the future of AMD's APU technology. We are going to cover the keynotes LIVE right here throughout the week so if you want to know what is happening AS IT HAPPENS, stick around!!
Subject: Processors | June 15, 2011 - 01:04 PM | Jeremy Hellstrom
Tagged: llano, sabine, APU, fusion
AMD is in the spotlight this week and Intel has yet to find a way to distract the techies, something the two companies tend to do whenever one takes the limelight. Llano is here and is quite an impressive low power APU. AMD is taking advantage of the space savings of placing the GPU on the same die as the CPU and is basking in the success of the graphics portion proving much better than SandyBridge when it comes to gaming. [H]ard|OCP handed a Gold Award to the $700 notebook they were given to test, find out why by clicking this link.
You can see our coverage using the llano tag.
Yes, those settings are playable.
"While we have seen previous Fusion APUs, today AMD releases its code named "Llano" Fusion A Series APU processor on the world. The first one of these we get to see is in a notebook and a mere 228 square millimeter of silicon that AMD is counting on changing its balance sheet."
Here are some more Processor articles from around the web:
- The Llano Desktop Preview: AMD A8-3850 CPU & GPU Performance @ AnandTech
- AMD A8-3500M Llano Linux Benchmarks @ Phoronix
- AMD's second Fusion CPU gives glimpse at future of CPU/GPU @ Ars Technica
- The AMD Llano Notebook Review: Competing in the Mobile Market @ AnandTech
- AMD vs Intel: Phenom II X4 980 and X6 1100T Take on Core i5 @ hardCOREware
Subject: Graphics Cards, Processors, Shows and Expos | June 14, 2011 - 08:06 PM | Ryan Shrout
Tagged: vliw, trinity, llano, fusion, evergreen, cayman, amd, AFDS
Well that was an interesting twist... During a talk on the next generation of GPU technology at the AMD Fusion Developer Summit, one of the engineers was asked about Trinity, the next APU to be released in 2012 (and shown running today for the very first time). It was offered that Trinity in fact used a VLIW4 architecture rather than the VLIW5 design found in the just released Llano A-series APU.
A shader unit from the VLIW4-based Cayman architecture
That means that Trinity APUs will ship with Cayman-based GPU technology (6900 series) rather than the Evergreen (5000 series). While that doesn't tell us much in terms of performance simply because we have so many variables including shader counts and clocks, it does put to rest the rumor that Trinity was going to keep basically the same class of GPU technology that Llano had.
Trinity notebook shown for the first time today at AFDS. Inside is an APU with Cayman-class graphics.
AMD is definitely pushing the capabilities of APUs forward and if they can stay on schedule with Trinity, Intel might find the GPU portion of its Ivy Bridge architecture well behind again.
Subject: Editorial, Processors, Shows and Expos | June 14, 2011 - 05:09 PM | Ryan Shrout
Tagged: nvidia, Intel, heterogeneous, fusion, arm, AFDS
Before the AMD Fusion Developer Summit started this week in Bellevue, WA the most controversial speaker on the agenda was Jem Davies, the VP of Technology at ARM. Why would AMD and ARM get together on a stage with dozens of media and hundreds of developers in attendance? There is no partnership between them in terms of hardware or software but would there be some kind of major announcement made about the two company's future together?
In that regard, the keynote was a bit of a letdown and if you thought there was going to be a merger between them or a new AMD APU being announced with an ARM processor in it, you left a bit disappointed. Instead we got a bit of background on ARM how the race of processing architectures has slowly dwindled to just x86 and ARM as well as a few jibes at the competition NOT named AMD.
As is usually the case, Davies described the state of processor technology with an emphasis on power efficiency and the importance of designing with that future in mind. One of the interesting points was shown in regard to the "bitter reality" of core-type performance and the projected DECREASE we will see from 2012 onward due to leakage concerns as we progress to 10nm and even 7nm technologies.
The idea of dark silicon "refers to the huge swaths of silicon transistors on future chips that will be underused because there is not enough power to utilize all the transistors at the same time" according to this article over at physorg.com. As the process technology gets smaller then the areas of dark silicon increase until the area of the die that can be utilized at any one time might hit as low as 10% in 2020. Because of this, the need to design chips with many task-specific heterogeneous portions is crucial and both AMD and ARM on that track.
Those companies not on that path today, NVIDIA specifically and Intel as well, were addressed on the below slide when discussing GPU computing. Davies pointed out that if a company has a financial interest in the immediate success of only CPU or GPU then benchmarks will be built and shown in a way to make it appear that THAT portion is the most important. We have seen this from both NVIDIA and Intel in the past couple of years while AMD has consistently stated they are going to be using the best processor for the job.
Amdahl's Law is used in parallel computing to predict the theoretical maximum speed up using multiple processors. Davies reiterated what we have been told for some time that if only 50% of your application can actually BE parallelized, then no matter how many processing cores you throw at it, it will only ever be 50% faster. The heterogeneous computing products of today and the future can address both the parallel computing and serial computing tasks with improvements in performance and efficiency and should result in better computing in the long run.
So while we didn't get the major announcement from ARM and AMD that we might have been expecting, the fact that ARM would come up and share a stage with AMD reiterates the message of the Fusion Developer Summit quite clearly: a combined and balanced approach to processing might not be the sexiest but it is very much the correct one for consumers.
Subject: Processors, Mobile, Shows and Expos | June 14, 2011 - 12:08 PM | Ryan Shrout
Tagged: trinity, fusion, APU, AFDS
On stage during the opening keynote at the AMD Fusion Developer Summit 2011, Rick Bergman showed off a notebook that was being powered not by the recently released AMD Llano A-series APUs, but rather the Trinity core due in 2012.
Trinity is the desktop APU for next year that will combine Bulldozer-based x86 CPU cores with an updated DX11 GPU architecture built on the current 32nm process. Not much else is known about the chip yet but hopefully we'll get some more details this week at the show.
Subject: General Tech, Processors | June 14, 2011 - 02:47 AM | Scott Michaud
Tagged: Intel, haswell
Intel’s new processor lines come in two flavors: process shrinks and new architectures. Each revision comes out approximately a year after the prior one alternative between new architectures (tock) and process shrinks (tick). Sandy Bridge was the most recent new architecture which will be followed by Ivy Bridge, a process shrink of Sandy Bridge, and that will be succeeded by Intel’s newest architecture: Haswell.
I can Haswell?
The instructions added by Intel for their upcoming Haswell architecture are useful for a whole range of applications from image and video processing; to face detection; to database manipulation; to the generation of hashes; as well as arithmetic in general. As you can see the addition of instructions in this revision is quite wide in its scope. Keep in mind that the introduction of a new instruction set does not mean that programs will be optimized to take advantage of the added benefits for some time. However, when programs do start optimizing for the newer architectures it looks as though Haswell’s new offerings will speed up otherwise complicated tasks into a single instruction.
What task would you like to see a speedup on? Comment below.
Subject: Processors, Systems | June 12, 2011 - 08:57 PM | Tim Verry
Tagged: SFF, Intel, htpc, hd, DIY, atom
Habley has recently shown off a new small, embedded computer dubbed the SOM-6670E6XX. The new computer is the size of a post-it note; however, it sports an Atom E600 processor running at 1.0Gh as well as an integrated GMA600 graphics core. To be more specific, the motherboard in question measures 70mm x 70mm.
The CPU and GPU blend is able to support two displays and pipe two HD video streams to each. Using Media Player Class Home Cinema 1.5, the computer is able to play both a 1080p MPEG4 trailer of the X-Men First Class film and a HD FLV version of SpiderWic simultaneously. While playing both films, the CPU saw around 93% usage and 210 MB of RAM from the Windows Embedded 2009 operating system. Further, while playing an HD FLV film trailer while also watching an HD YouTube clip, the processor was again pegged at 93% usage; however, in this test the RAM usage was much higher, at 422 MB. The test system used, in addition to the SOM-6670, it consisted of a SOMB-073 Carrier board (which provides the various IO including video and audio output, mouse and keyboard input, and SATA ports), 1GB of on-board RAM, and a 5400RPM laptop form factor (2.5”) 120GB hard drive.
Including the two monitors, at 1280x768 (over HDMI) and 1920x1080 (SDVO) respectively, the system drew 18 watts during usage. You can see the test system of the small HD-capable computer in action in the video below. What uses do you have in mind for a micro-sized computer such as this?
Subject: General Tech, Processors | June 7, 2011 - 05:25 PM | Scott Michaud
Intel has been pushing for higher clock rates for ages now. While 4 and even 5 GHz is not entirely uncommon for those wishing to step outside Intel’s specifications and push the frequency as high as it can go, Intel has yet to allow their parts at that frequency in any supported fashion. That has recently changed with Intel’s Xeon line.
Tom’s Hardware noted from Intel’s spec sheet that Intel’s Xeon E3-1290 is clocked at 3.6Ghz with its Turbo Boost rating on single-threaded applications spiking to 4 GHz. Their original intention with their Netburst architecture from 2004 was to peak to ridiculously high frequencies but they quickly found their scalability ended below the 4 GHz line killing their plans for a 4 GHz SKU. With the Xeon architecture quite close to the higher-end Sandy Bridge parts it is possible that we might see 4 GHz in the desktop soon.
Advanced Micro Devices (AMD) announced today that they plan to bring their “FX” branding back to the latest high-end motherboards and CPUs. The first round of products to carry the brand include the “Scorpius” platform (AMD 990FX motherboards and AMD Radeon 6000 series graphics cards), and the upcoming “Zambezi” native octo-core unlocked processor. “FX customers will enjoy an unrivalled (sic) feature set and amazing control over their PC’s performance,” stated AMD.
TechPowerUp shows off the FX branded Zambezi's packaging, for example.
The “FX” moniker is AMD’s equivalent to Intel’s “Extreme Edition” products, which are overclocker and enthusiast-friendly products aimed at those wanting the fastest stock performance and the ability to push hardware to the limit through overclocking via unlocked multipliers.
In bringing back the “FX” brand in full force with Bulldozer, AMD seems confident in their processors’ performance versus the competition. It will certainly be interesting to see if their upcoming hardware can back up the enthusiast marketing and stack up against Intel’s offerings.
You can read more about AMD’s E3 announcement over at HardOCP.
Subject: Motherboards, Processors | June 1, 2011 - 09:40 PM | Ryan Shrout
Tagged: socket 2011, lga1366, danshui bay, asus
At their Republic of Gamers press conference ASUS showed off a prototype concept motherboard that really got some attention. The board combines an LGA1366 processor socket for current generation Nehalem processors AND a socket for the upcoming Sandy Bridge-E processors called Socket 2011. What does a beast like this look like?
Okay, so this board probably won't fit in your case and maybe won't even see the light of day outside a few reviews and interesting designs. But the concept is cool to see: use your LGA1366 processor today and still be able to upgrade to the Socket 2011 platform when those CPUs are released. You can see each processor has its own seperate memory slots though they share most of the other components.
The price of this board will also likely make it less than appealing to consumers; even those conscious of upgrade paths.
Subject: Processors, Shows and Expos | June 1, 2011 - 09:28 AM | Ryan Shrout
Tagged: trinity, llano, fusion, computex, bulldozer, APU, amd
While talking up the new 900-series of chipset and the branding for the upcoming AMD Llano APU launch, AMD did surprise us by showing off a bit more of the future than typical. Rick Bergman, general manager of the AMD Product Group, pulled a Trinity-based APU out of his pocket to demonstrate the conviction of staying on a "one-APU-per-year" cycle in the years to come.
While it looks just like any other AMD processors from a distance, this Trinity APU is based on the Bulldozer x86 architecture (which will see the first release as a CPU only later this year) and combines some amount of SIMD-units (aka Radeon cores) for a CPU/GPU combo. This will be the part that succeeds Llano, due out in a few short days.
This roadmap shows the cadence of once a year will be the norm for AMD going forward and that AMD plans to introduce an APU for the tablet market sometime in 2012. It will be interesting to see how late to the game AMD is in this arena and if they can compete with what ARM is doing or even what Intel will be doing with Medfield.
Subject: Processors, Mobile, Shows and Expos | May 31, 2011 - 02:01 AM | Ryan Shrout
Tagged: ultrabook, Medfield, Ivy Bridge, Intel, haswell, computex, atom
With the release of the Intel Z68 chipset behind us by several weeks, Intel spent the opening keynote at Computex 2011 creating quite a buzz in the mobility section of the computing world. Intel’s Executive Vice President Sean Maloney took the stage on Tuesday and announced what Intel is calling a completely new category of mobile computer, the “Ultrabook”. A term coined by Intel directly, the Ultrabook will “marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design.”
If this photo looks familiar...see the similarity?
Intel is so confident in this new segment of the market that will fall between the tablet and notebook that they are predicting that by the time we reach the end of 2012 it will represent 40% of Intel’s processor shipments. That is an incredibly bold claim considering how massive and how dominate Intel is in the processor field. Intel plans to reach this 40% goal by addressing the Ultrabook market in three phases, the first of which will begin with ultra-low-power versions of today’s Sandy Bridge processors. Using this technology Maloney says we will see notebooks less than 0.8 inches thin and for under $1,000.
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