AMD Countering Ultrabooks With Ultrathin Notebooks
Subject: Systems, Mobile | January 12, 2012 - 11:21 PM | Tim Verry
Tagged: CES, ultrathin, trinity, piledriver, PC, notebook, low power, amd, 17 watt
Intel is the driving force behind the Ultrabook platform, a category of thin and light notebooks that are ideally less than $1,000 USD and deliver solid mobile performance and battery life. AMD is still playing catch up in CPU performance; however, they have been moderately successful with their Llano APU parts due to the better integrated GPU versus Intel's graphics processor. With Trinity, the successor to Llano, AMD is claiming up to 25% faster CPU performance and a 50% increase in graphics processor performance, and all while sipping half the power of current Llano chips.
The 17 watt TDP Trinity die.
It seems that AMD has seen the Ultrabook boom that Intel is experiencing and wants a piece of the action. Thanks to the Trinity performance improvements and power sipping TDPs, AMD is confident that it can design and market thin and light notebooks of their own. They plan to market their notebooks as "Ultrathins." Exact hardware specifications of the Ultrathins are not known. We do know that they will be powered by dual and quad core 17 watt TDP versions of the AMD Trinity APU, which you can read more about here. The company is planning for its Ultrathins to start at $500 USD, a few hundred less than the lowest cost Ultrabooks from Intel. Beyond that, we can only speculate. Fortunately, we may not have to wait long for more information as AMD plans to reveal more information about their Ultrathin strategy next month at their financial analyst meeting, according to Ars.
A Trinity powered laptop at CES
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